MedCity News

JUNE 1, 2023

Healthcare IT companies experienced a bounceback in venture capital deal activity during Q1 of 2023. Rebecca Springer, PitchBook ’s lead healthcare analyst, said she is optimistic that healthcare IT startups will be able to keep this momentum going, especially those focused on staffing and value-based care enablement.

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Healthcare Healthcare Leads 278

MedCity News

AUGUST 25, 2024

Here’s what is needed to create educational materials that empower patients and lead to better outcomes. The post Healthcare Needs to Be Proactive, Not Reactive — How Patient Education Improves Outcomes appeared first on MedCity News. Educational materials that are relatable and personalized can increase engagement.

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Education Healthcare Healthcare Patients 290

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. The media have targeted pharmaceutical companies for a long time because sensational headlines lead to clicks.

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Healthcare Healthcare Insurance Media 310

MedCity News

SEPTEMBER 23, 2022

Cheryl Larson, president and CEO of Midwest Business Group on Health, said employers are worried that the consolidation of healthcare companies will lead to higher costs for employers and patients.

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Healthcare Healthcare Leads Patients 306

MedCity News

NOVEMBER 4, 2022

The nation’s leaders don’t tell entrepreneurs what to do — but they do provide clarity around the challenges that the healthcare sector is facing, and help gently steer innovation in the right direction. Israel has a powerful tech ecosystem combined with practical government support.

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Leads Government Healthcare Healthcare 317

World of DTC Marketing

OCTOBER 25, 2021

SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. This could lead to an evolution in urgent care centers, but it will require disruptive thinking.

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Healthcare Healthcare Prescription Physicians 257

MedCity News

MARCH 31, 2023

Many healthcare workers prefer providing at-home care because it allows them to provide more personal, less hectic care than they can on the hospital floor, said Current Health CEO Chris McGhee.

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Leads Healthcare Healthcare 310

InCrowd

APRIL 7, 2025

As healthcare professionals, we know firsthand how demanding and rewarding our careers can be. Its an easy and flexible way to supplement your earnings while contributing to important healthcare research. InCrowd specializes in short, paid surveys designed for healthcare professionals. Thats the benefit of InCrowd surveys.

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Healthcare Healthcare Education Specialization 113

MedCity News

OCTOBER 16, 2023

Called Microsoft Fabric, which was rolled out broadly in May, the announcement on October 10 marks the availability of Fabric’s capabilities specifically for the healthcare vertical – to clinicians, administrators but perhaps, most importantly, to patients. Lungs hyperinflated to clear. No pneumothorax or pleural eltusion.

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Healthcare Healthcare Patients Doctors 317

World of DTC Marketing

MARCH 5, 2022

American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. Being social and ous can also lead to more loneliness later.

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Healthcare Healthcare Doctors Leads 270

Healthcare Success

OCTOBER 30, 2024

Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Find out in our latest podcast featuring Danielle Wiley, CEO of Sway Group, a leading influencer marketing agency.

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Marketing Healthcare Healthcare Recruitment 108

MedCity News

JANUARY 2, 2024

The research comes as concerns about PE-owned hospitals are intensifying — from leaders both within and outside of the healthcare industry.

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Patients Leads Healthcare Healthcare 312

MedCity News

FEBRUARY 7, 2024

While some may believe this could lead to Amazon leaving healthcare, one industry expert said that would be an “overly simplistic” takeaway. Amazon has eliminated “a few hundred” jobs across Amazon Pharmacy and One Medical, the company confirmed to MedCity News Wednesday.

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Healthcare Healthcare Medical Leads 277

Fierce Pharma

JANUARY 10, 2024

In AZ's push to reach industry-leading growth by 2030, confidence is key, chief financial officer Aradhana Sarin said at the J.P. Morgan Healthcare Conference. With a late-stage pipeline spanning more than 120 clinical trials and a firm grasp of five major disease areas, AstraZeneca appears confident heading into 2024. |

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Leads Healthcare Healthcare 246

MedCity News

SEPTEMBER 12, 2022

Healthcare staffing shortages are leading to negative patient experiences, which is especially troublesome for small healthcare practices that often use good patient experiences to differentiate themselves from competitors, according to a new report.

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Healthcare Healthcare Patients Leads 246

Integrity Solutions

NOVEMBER 13, 2020

The important skills that contribute to sales success are constant, regardless of disruptive external events, but they’ll need to be sharpened and tailored to the changing healthcare environment. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade. Sales managers are key to that.

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Healthcare Sales Sales Healthcare Healthcare 271

MedCity News

FEBRUARY 21, 2023

David Finn, CHIME Association Executive Healthcare and Information Sector, lead of the cybersecurity pavilion initiatives at ViVE 2023, does not mince words. With ransomware attacks surging to an all time high this month, Finn said in an interview that security is no longer a defensive posture; we are engaged in a war.

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Healthcare Healthcare Leads 246

World of DTC Marketing

JUNE 22, 2022

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

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Healthcare Healthcare Food and Drug Administration FDA 227

MedCity News

SEPTEMBER 19, 2023

The Federal Trade Commission doesn’t get notified about every deal, which can lead to a slow consolidation of the market, said Lina Khan, chair of the FTC. She made these comments on Monday during the Oliver Wyman Health Innovation Summit 2023 held in Chicago.

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Healthcare Healthcare Leads Marketing 317

MedCity News

JUNE 22, 2023

In the 12 months leading up to May 15, health services deal volumes decreased just 4% from the year prior, a new report from PwC found. There was a 15% decrease in deal values.

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Healthcare Healthcare Leads 278

MedCity News

APRIL 19, 2023

Automation, AI, and machine learning can all be used to identify issues that lead to denials, streamline the patient billing process, reduce manual processes, and provide real-time data to quickly process claims.

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Healthcare Provider Management Healthcare Healthcare 312

World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. spends far more than most of the world on healthcare but receives only middling outcomes by OECD standards.

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Healthcare Healthcare Insurance Physicians 209

PharmaVoice

AUGUST 17, 2023

Seattle Congressman Adam Smith's journey with anxiety and chronic health has influenced his perspective on healthcare and pharmaceutical policy.

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Leads Healthcare Healthcare Pharmaceutical 246

Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. This ensures the efficient use of healthcare resources while reducing unnecessary expenditures. Photo by terovesalainen on Adobe Stock What Is Prior Authorization?

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Healthcare Healthcare Insurance Healthcare Provider 73

MedCity News

AUGUST 29, 2022

Finding out someone has hypertension early can lead to medication that reduces the likelihood of heart failure, and paying for an in-home checkup is well worth the expense for the overall savings it can confer to whoever has payment responsibility. . Where home care can really shine is within value-based care arrangements.

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Healthcare Healthcare Leads Medical 264

World of DTC Marketing

MAY 19, 2021

The pandemic has been uniquely stressful for healthcare teams. For example, healthcare professionals may be more inclined to share their emotions on an anonymous survey, leading to an honest representation of the team’s mental health. #3 The post Three ways to combat stress in a remote working healthcare team.

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Healthcare Healthcare Media Management 257

World of DTC Marketing

OCTOBER 4, 2021

SUMMARY: The Facebook whistleblower lawsuit can be summed up in one sentence: Facebook prioritizes engagement above all else because it leads to more profits even if that engagement containing inflammatory information. When advertisers start withholding ad dollars and demanding change in ALL areas, including healthcare. Bob Hoffman.

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Media Healthcare Healthcare Marketing 224

World of DTC Marketing

AUGUST 19, 2022

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. This is going to lead to a lot of health problems and associated costs. One in 4 U.S. percent of U.S.

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Healthcare Healthcare Insurance Competition 204

MedCity News

AUGUST 5, 2024

The integration of AI holds the promise of catalyzing innovation and spearheading a healthcare reinvention. MedTech companies that can successfully integrate these technologies into their operations are poised not only to thrive but also to lead the transformation of healthcare delivery.

Healthcare 298

Healthcare Healthcare Leads 298

World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. We are heading that way.

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Healthcare Healthcare Insurance Medical 198

Pharma Marketing Network

MARCH 20, 2025

Introduction The healthcare industry is undergoing a significant transformation, and ad budgeting is at the center of this shift. But what is driving this surge in healthcare ad spend? These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds.

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Healthcare Healthcare Pharma Marketing 59

Pharma Marketing Network

APRIL 18, 2025

The pace of transformation in healthcare marketing has accelerated dramatically in recent years. As we dive deeper into 2025, the convergence of digital technology, patient-centric strategies, and precision targeting is redefining how pharma brands communicate with both healthcare professionals and patients.

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Marketing Healthcare Healthcare Pharma 52

MedCity News

JUNE 21, 2023

Losing sight of organizational goals and priorities and operating without a clear, supported plan can lead to a scatter-shot approach to AI investment that may duplicate investments, misallocate resources, and cause stakeholders to become cynical about AI’s value and potential.

Healthcare 246

Healthcare Healthcare Leads 246

MedCity News

SEPTEMBER 17, 2023

A recent academic study of the leading LLM AI models’ ability to read and interpret clinical information demonstrates the incredible power of these tools to support healthcare, but concludes that LLMs should be used as “a supplement to existing workflows rather than as a replacement for human expertise.”

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Healthcare Leads Healthcare 321

MedCity News

SEPTEMBER 13, 2024

Continuous Glucose Monitoring tools are revolutionizing the way diabetes is managed, offering unparalleled benefits for both healthcare providers and patients. By providing continuous, accurate data, CGM is especially useful for remote monitoring, enabling timely interventions and leading to better user health.

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Management Patients Healthcare Provider Healthcare 304

MedCity News

MARCH 21, 2024

In order to understand the current state of the healthcare system it is essential to have comprehensive sources of real-world and integrated data linked with data from across the healthcare ecosystem.

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Leads Healthcare Healthcare 182

Healthcare Success

MARCH 25, 2025

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. This fundamental shift in behavior presents both a challenge and an opportunity for healthcare organizations. Decision: They select a healthcare provider for evaluation and treatment.

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Healthcare Healthcare Healthcare Provider Medical 95