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Traditionally the pharma industry relied on the volume of prescriptions made. A survey conducted by Cegedim revealed that KeyAccountManagement (KAM) was the technique that procured the best results for market access strategies. – Understand the rapid changes in healthcare that may affect your product.
Traditionally the pharma industry relied on the volume of prescriptions made. the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price. – Understand the rapid changes in healthcare that may affect your product. – Channel. – Stakeholders.
In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). Food and Drug Administration’s Office of Prescription Drug Promotion ( OPDP ).”. They’ve laid the necessary groundwork for cross-functional visibility, collaboration, and connectivity.
John is a sales leader that comes from the healthcare sales space and has been in the industry for many years. It could be in the commercial industry, the financial industry, and different organizations as well as healthcare. It’s probably the biggest percentage of our healthcare market. Now, he works for a company.
The healthcare industry is evolving rapidly, with data and digital technologies transforming everyday communications as we know them. In a recent report from Indegene, 62% of healthcare professionals surveyed said they are “overwhelmed” by product-related promotional content they received from pharmaceutical companies.
Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry. Challenge 1: Limited set of marketing and sales tools.
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