World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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MedCity News

JUNE 16, 2023

Regardless of the reasons, investors, pharma, and research organizations are recognizing that advanced digital health tools will be a significant competitive advantage and generate meaningful return on investment (ROI) in an industry that is becoming more personalized and specialized.

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Pharma Marketing Network

MARCH 11, 2025

Which platforms provide valuable insights for reaching healthcare professionals (HCPs) and patients? Digital platforms provide a way to streamline outreach efforts, measure campaign performance, and engage with both healthcare professionals and patients. What are the best platforms for reaching healthcare professionals?

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LEVO Health

JANUARY 13, 2025

Artificial intelligence (AI) is rapidly revolutionizing the healthcare industry, reshaping the patient experience in the process. By leveraging AI in patient care, healthcare providers can improve patient outcomes, enhance efficiency, and reduce costs all while providing a more personalized and seamless patient experience.

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Healthcare Success

OCTOBER 18, 2022

Today’s healthcare consumers expect high-quality options close to where they live or work. And healthcare marketers are always looking for the most cost-effective channels to reach them. What’s more, healthcare businesses can also target consumers and providers in and around their competitors. What is Geofencing?

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Healthcare Success

OCTOBER 11, 2022

While many affluent consumers don’t think twice about paying cash (or credit) for luxury retail goods, there is a built-in bias that healthcare products and services should be covered by insurance. Generally speaking, today’s healthcare consumers have high expectations. 12 ways to market to and win affluent healthcare consumers.

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Contrarian Sales Techniques

FEBRUARY 24, 2023

Finally, patients can save even more money by taking advantage of discounts and promotions offered by pharmacies, such as loyalty programs or special sales. Do your own research and consult with experts when making decisions about your healthcare. Consider these when buying health insurance in Malaysia: 1.

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Medico Reach

AUGUST 28, 2024

When it comes to generative AI for healthcare , it analyzes large sets of unstructured data such as clinical notes, diagnostic images, medical charts and recordings. It is found to reduce administrative work, help in diagnosis, aid in insurance claims and more.

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Healthcare Success

MAY 22, 2024

Most healthcare marketers are unaware that seemingly innocuous patient email marketing campaigns are yet another area where you could inadvertently run afoul with HIPAA regulations, or, even worse, suffer a breach. From the moment someone interacts with your healthcare organization, you must inform them of your communication methods (e.g.,

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Healthcare Success

NOVEMBER 17, 2023

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

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PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Many LGBTQ+ patients have experienced negative interactions that have left them feeling unsafe or uncomfortable in healthcare settings.

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Referral MD

SEPTEMBER 21, 2023

One area where AI can make an impactful difference is streamlining the referral process for doctors and patients, reducing wait times, and improving the overall quality of healthcare. Traditionally, managing referral tracking has been tedious and challenging for healthcare providers. How Does AI Help Save Time for Medical Practices?

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PM360

JANUARY 7, 2025

The agency provides best-in-class marketing and advertising, media strategy and purchasing, medical affairs and medical communications, value and market access services, as well as enterprise omnichannel enablement among its specialized offerings. Cannes Lions also recognized Klick as the 2024 #3 Independent Agency of the Year.

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Clarify Health

JANUARY 19, 2024

Generative AI: The New Frontier in Healthcare Technology Healthcare Unbound episode recap: We know that AI is a transformative technology already reshaping almost every kind of business, and healthcare is no exception. But what does the future of AI in healthcare look like?

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Nixon Gwilt Law

JUNE 16, 2022

One of the best things about working in healthcare innovation is seeing the impact on historically underserved communities. In honor of Pride, we polled our attorneys on the most exciting innovations for 2SLGBTQIA+ ** people and what other healthcare companies can do to better serve these communities.

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pharmaphorum

SEPTEMBER 24, 2022

You wave your iPhone over a digital kiosk, instantly uploading your current medical record and insurance information. Apps related to healthcare are a broad, growing category. That special moment to engage the patient when it’s time to take one’s meds is now gone. We take Apple Health here.” The doctor will see you now.

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Clarify Health

JUNE 22, 2023

–(Business Wire)— Berkshire Hathaway Homestate Companies (BHHC), Workers Compensation, a leader in workers’ compensation insurance, and Clarify Health , a leading healthcare analytics, and value-based payments platform company, are pleased to announce a new partnership to improve quality of care and outcomes for injured workers.

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Healthcare Success

APRIL 18, 2022

Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. Your Business as a Force in The Healthcare Industry. Special events. Smiling staff. Outdoor signage.

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pharmaphorum

JANUARY 9, 2023

In some ways, it is not difficult to understand why: healthcare faced unprecedented challenge from the COVID-19 pandemic and responded in an extraordinary way. However, the pandemic is only one of the often deep-rooted forces that will come together in 2023 to exert transformative pressure on healthcare.

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Clarify Health

FEBRUARY 8, 2024

It is no exaggeration that the American healthcare industry faces a looming crisis: an increasing number of older adults with complex healthcare needs. is just 13 percent but accounts for more than a third of healthcare expenditures. Today, the 65-and-older population in the U.S. million , up from 63.6 million in 2022.

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Evolve Your Success

MAY 2, 2023

The CE experience for this Podcast is powered by CMEfy – click here to reflect and earn credits: [link] — Watch the episode here Listen to the podcast here How To Write Your Medical Sales Resume With Cathy Lanzalaco We have with us another special guest. She goes by the name of Cathy Lanzalaco. I did case management.

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Healthcare Success

APRIL 18, 2022

Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. Your Business as a Force in The Healthcare Industry. Special events. And they're here to stay. .

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Clarify Health

DECEMBER 12, 2023

A well-balanced and adequately resourced provider network is a strategic asset for payers in the highly competitive healthcare insurance market. When looking to optimize, it is critical to ensure network adequacy or the provider network’s ability to meet the healthcare needs of an insured population.

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Healthcare Success

APRIL 8, 2024

In the highly saturated healthcare market—where strategic decisions directly influence business growth—the 7 Ps act as a fundamental compass, often separating amateurs from professionals. In healthcare, that means defining your available providers, products, and services and emphasizing what sets your organization apart.

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Evolve Your Success

MARCH 14, 2023

. — Watch the episode here Listen to the podcast here Enterprising Yourself At The Top Of The Spine Distributorship Game With Daniel Tighe In this episode, we have with us another special guest, and he goes by the name of Daniel Tighe. Daniel is someone who takes enterprising to an entirely new level. It was all the companies there.

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Clarify Health

MARCH 2, 2023

The cost of treating these conditions is immense and generally borne by taxpayers through a special entitlement for end-stage renal disease (ESRD) to the Medicare program. Costs for treatment of chronic kidney disease annually account for over $125 billion in healthcare expenditures in the Medicare program alone. healthcare system.

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PM360

AUGUST 9, 2022

While it’s unsurprising that patients flock to these cheaper alternatives to treat common conditions, generic medications aren’t as accessible for specialized conditions, which gives pharma marketers an opportunity to drive scripts where the market is less crowded. References: 1.

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PM360

JUNE 11, 2022

2 But the pandemic shone a bright light on some of the inefficiencies in our healthcare system and drove a seismic change in patient behavior—changes that we do not see reversing anytime soon, if ever. ASCs, with their smaller footprint and more specialized focus can improve both surgical efficiency and reduce costs.

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Pharmaceutical Representative Training

JANUARY 29, 2025

Resolving The Biggest Problems in Healthcare: Medicare Expenses, Prior Authorization, and Physician Burnout The United States has high healthcare spending and inequitably distributed unfavorable health outcomes compared to other high income countries. It has not only become a frustrating process but inefficient as well.

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Clarivate

DECEMBER 6, 2022

healthcare provision landscape, integrated delivery networks, or IDNs, are differentiating their offerings by adding outpatient treatment centers, pursuing National Cancer Institute designations and investing in value-based care. Christopher Silva, Senior Healthcare Research Analyst. Pillo, Senior Healthcare Research Analyst.

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Rep-Lite

DECEMBER 26, 2023

Recruiting medical staff, including non-clinical roles such as device equipment specialists, department managers, or medical sales representatives, involves several complexities due to the unique nature of the healthcare industry. Regulatory Compliance: The healthcare industry is highly regulated. Read FAQs for further clarity!

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Clarify Health

JANUARY 23, 2024

Finding and maintaining affordable healthcare plans is challenging for businesses that lack the expertise and resources to navigate a complicated landscape. That’s why organizations are turning to third-party administrators (TPAs), licensed entities that help administer healthcare benefits for self-funded plans.

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Every Ancillary

MAY 14, 2021

Between emerging technologies, expiring patents, and ever-changing insurance coverage, the role of a medical sales professional is to constantly adapt and learn new things. CMS and private insurers are already moving in the direction of focusing care on well-being and care delivery. SPECIALIZED LABORATORY TESTING.

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PM360

OCTOBER 13, 2023

“The technological arms race in insurance-based care models has for decades led to systematically worse access and experience for patients and doctors, and Direct Primary Care is reversing this trend. Introducing iCliniq Engage Telehealth Advertising Solutions iCliniq , a healthcare resource provider operating in the U.S.,

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Penrod

JUNE 6, 2024

Health Cloud was a version of Salesforce CRM tailored to healthcare providers, insurance companies, and other organizations’ unique needs with patient-focused business models. Like many healthcare providers, life science companies aren’t reaching their goals for digital transformation.

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Clarify Health

AUGUST 29, 2023

Understanding prior authorization in healthcare Prior authorization (PA) is a process in which health plans require healthcare providers to obtain approval before performing certain medical procedures, prescribing specific medications, or ordering costly tests and treatments. healthcare system.

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