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Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to subscribe to our blog and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and Healthcare Success.
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I did case management working from my home before remote work was a thing. I did case management. I went with clients of insurance companies to their doctor’s appointments to try to expedite care for them, help them get back to work faster, or minimize the insurance company’s loss. I manage the workers’ complaints.
What does it really take to stay ahead in healthcare? We invite you to subscribe to our blog and connect with us on LinkedIn: Stewart Gandolf and Healthcare Success. She is a friend of a friend and a deep experience in healthcare, and our mutual friend said, Oh, you just have to talk to Kate. The answer is thought leadership.
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Formerly known as America’s Health Insurance Plans, AHIP is a professional advocacy association for providers of health care coverage, services, and solutions; its annual flagship conference has been a destination for industry leaders for decades. Engagement is “really just relationshipmanagement in many ways,” she added.
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3 Although this might seem to lead to fewer interactions with clients and healthcare providers, you’ll ultimately increase your chances of meeting sales goals by learning how to identify your advocates or champions. This approach enables you to avoid spending time on companies and contacts that won’t genuinely benefit from your offerings.
Every year in the summer and fall, it is contracting season, when pharma companies work with insurers to negotiate rebates for various access levels (i.e., Pharma companies will offer different rebates for different access levels, negotiating with insurers to find a price point and expected market share that maximizes profitability.
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