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The Mental Healthcare Consumer Journey

Healthcare Success

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success.

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Pharma Marketing Resources

Pharma Marketing Network

Which platforms provide valuable insights for reaching healthcare professionals (HCPs) and patients? Digital platforms provide a way to streamline outreach efforts, measure campaign performance, and engage with both healthcare professionals and patients. Read articles built for Pharma Marketing Teams at Pharma Marketing Network.

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11 Marketing Strategies that Support Personalized Healthcare

Healthcare Success

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

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The Third Pillar of Modern Healthcare

Penrod

The ideal healthcare ecosystem is one where the patient thrives and the hospital functions at peak efficiency. Healthcare has long relied on data management; it is time to elevate process management. Integrating a third foundational pillar could revolutionize process management.

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How to Build a Healthcare Sales Machine

Rep-Lite

In the sales world, every industry has its unique challenges, and healthcare is no different. However, creating a strong sales strategy in healthcare is crucial because it affects patient care and the adoption of new medical solutions. In this article, our team at Rep-Lite will show you “How to build a healthcare sales machine?”

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How To Write Your Medical Sales Resume With Cathy Lanzalaco

Evolve Your Success

I did case management working from my home before remote work was a thing. I did case management. I went with clients of insurance companies to their doctor’s appointments to try to expedite care for them, help them get back to work faster, or minimize the insurance company’s loss. I manage the workers’ complaints.