World of DTC Marketing

AUGUST 7, 2022

One in three GoFundMe campaigns is now for healthcare-related costs, and it’s getting worse. The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients. Health insurance policies are stressing many physicians out.

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Insurance Doctors Government Physicians 263

World of DTC Marketing

MARCH 5, 2022

American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. So how can our broken healthcare system address this issue?

Healthcare 270

Healthcare Healthcare Doctors Leads 270

MedCity News

MAY 10, 2023

Learn how one healthcare benefit manager in the insurance space values virtual primary care.

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Insurance Management Healthcare Healthcare 303

World of DTC Marketing

DECEMBER 17, 2020

In Gallup’s 2019 survey of potentially worrisome issues among Americans, healthcare topped the list for the fifth straight year. The health insurance, PBM’s, and big pharma didn’t accumulate their massive wealth by running deficits. In addition, hospital care accounts for 33% of the nation’s healthcare costs.

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Healthcare Healthcare Government Physicians 181

Healthcare Success

MARCH 25, 2025

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. This fundamental shift in behavior presents both a challenge and an opportunity for healthcare organizations. Decision: They select a healthcare provider for evaluation and treatment.

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Healthcare Healthcare Healthcare Provider Medical 95

MedCity News

SEPTEMBER 22, 2023

Providers, administrators, health insurers and other healthcare-access gatekeepers can learn, train, change policies and remove barriers facing vulnerable groups so they can receive the long-overdue opportunity to pursue their best health and well-being.

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Safety Insurance Training Healthcare 277

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. The idea that Americans should take personal responsibility for their health is a topic that needs to be addressed in relation to healthcare costs.

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Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. However, physicians would argue that they also need to see patients in person for many health issues.

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Doctors Prescription Consulting Physicians 283

World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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Physicians Healthcare Healthcare Pharma 212

World of DTC Marketing

MARCH 28, 2021

This is leading to excessive costs to out healthcare system and something needs to be done. Aronne, an obesity specialist at Weill Cornell Medicine says “physicians need better education, and they need a different attitude toward people who have obesity”. But what about patients who make no effort to lose weight?

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Doctors Patients Insurance Physicians 250

MedCity News

OCTOBER 5, 2023

While there are many compounding factors that contribute to the high rates of postpartum physical and mental health issues, there are two pieces to the puzzle that are certainly exacerbating the issue: a fragmented healthcare system that separates physical health from mental health, and a lack of employer support for perinatal healthcare.

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Training Healthcare Healthcare Insurance 312

World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? 83% believed the quality of the patient-physician communication was good. 83% believed the quality of the patient-physician communication was good. What about physicians? According to the AMA.

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Doctors Physicians Insurance Medicine 247

World of DTC Marketing

MARCH 29, 2022

What is the role of healthcare? The current role in healthcare has been in treatment with drugs that lower A1C, but most physicians don’t have “the talk” about weight with patients, and in fact, there is a trend to tell HCPs not to weigh patients when they come into the office. That borders on ridiculous.

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Insurance Education Healthcare Healthcare 231

Referral MD

FEBRUARY 28, 2025

Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. For too long, the administrative side of healthcare has lagged behind its clinical advancements. In this blog, well explore how digital patient intake can revolutionize healthcare efficiency, one click (or tap) at a time.

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Healthcare Healthcare Patients Electronics 52

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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Healthcare Healthcare Insurance Retail 230

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.

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Marketing Doctors Healthcare Healthcare 253

Medico Reach

MARCH 2, 2023

The healthcare sector is one of the fastest-growing industries. A compound annual growth rate (CAGR) of 12.25% is a testament to the healthcare segment’s exponential and steady rise. So, it is natural for healthcare businesses to evaluate its utility and impact. “I Read on to learn how.

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Healthcare Healthcare Medical Patients 137

Healthcare Success

NOVEMBER 1, 2024

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success.

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Healthcare Healthcare Marketing Media 59

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Healthcare Healthcare Marketing Physicians 102

World of DTC Marketing

NOVEMBER 3, 2020

Obesity, lack of exercise, and too much salt are all contributing to a myriad of health issues that are going to drive up healthcare costs. Our healthcare system is set up to treat patients not to prevent bad health habits. However, there is NO excuse for healthcare companies continuing to ignore the consequences.

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Insurance Healthcare Healthcare Physicians 190

Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. What is prior authorization?

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Healthcare Healthcare Insurance Healthcare Provider 87

World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. Most Americans don’t have much of a choice for their insurance plan. Mor than 54 % get health insurance through their employer. With inflation in the news, healthcare costs are continuing to rise.

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Insurance Prescription Healthcare Healthcare 154

World of DTC Marketing

AUGUST 2, 2020

Too many insurers are not contacting their customers to tell them they need to lose weight or else they are in danger for a some serious health problems but it all starts with. Anyone who is obese should be warned by their personal physician that they risk getting serious health issues from cancer to a severe form of COVID-19.

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Insurance Doctors Physicians Healthcare 295

World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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Insurance Doctors Pharma Side effects 200

World of DTC Marketing

JULY 17, 2022

A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. . Wegovy’s monthly list price in the US is about $1,350, and some insurers are not yet covering the drug.

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Side effects Doctors Insurance Prescription 209

World of DTC Marketing

MARCH 11, 2021

According to a survey , close to 60% of physicians have lingering reservations about the quality of care they can provide remotely. Insurers are starting to embrace telehealth because it saves them money compared to in-office patient visits but HCP’s have valid concerns. What can pharma do?

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Doctors Physicians Consulting Patients 180

World of DTC Marketing

AUGUST 21, 2020

What this means in real terms is that a lot of money is going to be needed for healthcare and that our reliance on nonprescription drugs is going to increase in lieu of exercising and eating healthy. To date the AMA, insurers, pharma and physicians have done very little to fight the obesity epidemic. will be severely obese. .

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Insurance Physicians Healthcare Healthcare 238

Healthcare Success

MARCH 17, 2025

Understand the impact of next-morning PCR tests on healthcare outcomes, improving treatment decisions and lowering costs. Learn how a strategic partnership with UPS Healthcare has enabled faster diagnostic results delivery nationwide. Stewart Gandolf (Healthcare Success) Very good. First of all, welcome, Martin.

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Physicians Healthcare Healthcare Doctors 65

Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Healthcare Healthcare Patients Insurance 109

Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

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Healthcare Healthcare Marketing Competition 109

Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. More businesses are developing with innovative ways to disrupt the status quo and drive competition in healthcare. The answer is twofold.

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Competition Healthcare Healthcare Marketing 109

Medico Reach

JUNE 16, 2022

Infographic content: The onset of the COVID-19 pandemic has pushed significant growth in the US Healthcare Industry, with 2022 being the year of consumer influence. With higher interoperability levels and significantly better price transparency for medical bills and drugs, the US healthcare industry is dead set on growth.

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Healthcare Healthcare Distribution Healthcare Provider 98

World of DTC Marketing

AUGUST 16, 2022

The new Inflation Bill will not reduce healthcare costs in the U.S. These people hand cards, telling physicians not to weigh them to nurses. It requires a coordinated approach of HCPsm, insurers, and employers. As long as we ignore the issue of obesity, our healthcare costs will continue to climb rapidly. billion and $6.38

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Food Retail Healthcare Healthcare 48

Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S.,

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Healthcare Healthcare Marketing Healthcare Provider 119

Evolve Your Success

SEPTEMBER 11, 2024

Anne Saulnier, the trailblazing CEO of Hex IQ, joins us to reveal how reimbursement data is revolutionizing healthcare sales. With her unique expertise in both marketing and enterprise software, Anne sheds light on the groundbreaking changes brought about by the 2020 law that mandates insurance companies to disclose negotiated rates.

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Sales Medical sales reps Medical sales Healthcare 130

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Vertical integration is common in the health systems sector.

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Healthcare Healthcare Marketing Physicians 89

Medico Reach

JULY 21, 2024

Introduction A physician group is one or more physicians working as an association to provide quality care. Physician groups are usually smaller than healthcare organizations and prefer to focus on a single specialty. They provide personalized care and are integral to the healthcare team. million+ clients.

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Physicians Healthcare Healthcare Networking 52