World of DTC Marketing

AUGUST 12, 2022

Among the 25 worldwide companies that spend the most on research and development—all more than $5 billion a year—seven are pharmaceutical manufacturers, but eight are automobile or automobile parts companies with profit margins under 10 percent. It also raises healthcare costs for public and private insurers alike.

Pharma 255

Pharma Retail Pharmaceutical Pharmaceutical manufacturing 255

World of DTC Marketing

DECEMBER 10, 2020

SUMMARY: (JAMA) The median drug wholesale list price (as defined by Average Wholesale Price) increased by 129% from 2010-2016, while median patient out-of-pocket costs increased by 53% and median insurance payments after rebates and discounts increased by 64%. Say goodbye to all the supposed goodwill.

Insurance 181

Insurance Pharma Manufacturing Retail 181

Eversana Intouch

DECEMBER 13, 2024

We must ensure our messaging is tailored to apply and resonate across cultures, languages, regulations and healthcare systems. Correspondingly, pharmaceutical manufacturers spend exponentially more on marketing healthcare, including more than $6 billion annually on direct-to-consumer advertising.

Marketing 52

Marketing Manufacturing Healthcare Healthcare 52

Impetus Digital

AUGUST 2, 2024

Manufacturing Optimization While the manufacturing industry lags behind others in terms of AI uptake, there is no shortage of potential ways to leverage this technology.

Pharma 92

Pharma Manufacturing Medicine Marketing 92

PM360

AUGUST 9, 2022

One reason for this growth is an increasing demand for personalized healthcare technologies as patients look for advances in how healthcare is delivered following the pandemic. NovaXS is on a mission to simplify the medication self-administration process and improve remote healthcare adherence. billion in 2030 at a CAGR of 9.2%.

Prescription 105

Prescription Medical Patients Side effects 105

PM360

AUGUST 26, 2024

Unlike the “un”targeted approaches that are often associated on the trial-and-error method, an expanded definition of precision medicine, with a smarter and more integrated tool set, will enable healthcare professionals (HCPs) to try the optimal therapeutic approach… the first time. That said, it’s not all sunshine and roses everywhere.

Medicine 52

Medicine Food and Drug Administration Government Insurance 52

PM360

NOVEMBER 14, 2023

In March of this year the three largest insulin manufacturers announced a dramatic reduction in the price of many commonly prescribed insulins and a monthly out-of-pocket (OOP) cap of $35 that went into effect in May. for only $35. retail pharmacies to access a 30-day supply of Lantus for only $35.

Retail 52

Retail Sales Pharmaceutical manufacturing Insurance 52