World of DTC Marketing

MARCH 28, 2021

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. This is leading to excessive costs to out healthcare system and something needs to be done. This is going to cost us ALL.

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Doctors Patients Insurance Physicians 250

World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. The bifurcation within our healthcare system is poised to get worse. (FT.COM) The U.S.

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Healthcare Healthcare Insurance Physicians 209

MedCity News

JANUARY 12, 2025

AI holds a lot of promise in supporting employer-sponsored healthcare, including improving patient navigation and billing, according to a new report from Morgan Health. The post Morgan Health: 5 Ways AI Can Improve Employer-Sponsored Healthcare appeared first on MedCity News.

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Healthcare Healthcare Patients Insurance 259

MedCity News

DECEMBER 4, 2023

But when talking about these innovations, healthcare leaders often fail to address questions about whether they will be covered by insurance and whether all patients will be able to benefit from them, he pointed out.

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Insurance Medical Healthcare Healthcare 304

World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. The first failure.

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Healthcare Healthcare Insurance Medical 198

MedCity News

JULY 27, 2023

I invite insurance companies to engage in meaningful dialogue with urgent care providers to understand the challenges they face and explore fair reimbursement models that reflect the value they bring to patients.

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Insurance Healthcare Healthcare Patients 246

World of DTC Marketing

JUNE 22, 2022

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

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Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

MARCH 5, 2022

American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. So how can our broken healthcare system address this issue?

Healthcare 270

Healthcare Healthcare Doctors Leads 270

Referral MD

FEBRUARY 28, 2025

Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. For too long, the administrative side of healthcare has lagged behind its clinical advancements. Its simple: Digital patient intake forms. What is Digital Patient Intake?

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Healthcare Healthcare Patients Electronics 52

World of DTC Marketing

JULY 12, 2022

Patients on Medicare who don’t qualify for low-income subsidies could see out-of-pocket costs for the drug of over $12,000. Isn’t it time for Congress to finally pass legislation that helps patients? There are also programs administered through state governments that can help with healthcare-related needs.

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Healthcare Healthcare Food and Drug Administration Government 227

MedCity News

OCTOBER 20, 2022

Price transparency data has revealed there is a high degree of price variance for healthcare procedures depending on patients’ insurance carriers and the location in which services are delivered.

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Insurance Healthcare Healthcare Patients 282

MedCity News

FEBRUARY 25, 2025

The operational benefits of automated eligibility and payment workflows are clear, but its impact on people both patients and staff may be even more profound. The post Automating Insurance Verification: A Game-Changer for Pre-Visit Payment Collection appeared first on MedCity News.

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Insurance Patients Healthcare Healthcare 162

World of DTC Marketing

MAY 4, 2022

American healthcare is screwed up and meant to enrich the providers. I experienced the inadequacy of our healthcare system firsthand. This is today’s American healthcare. I understand that the changes needed for our healthcare are not easy, but money prevents change. This IS the future of healthcare.

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Healthcare Healthcare Doctors Insurance 210

MedCity News

AUGUST 1, 2023

Last week, the CFO of Universal Health Services stated that the company chooses which patients to treat based on whose insurance plans offer the highest payments. The comments have sparked some media attention, but healthcare finance experts say the practice of cherry-picking patients is nothing new to the industry.

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Insurance Media Healthcare Healthcare 246

Referral MD

APRIL 7, 2025

Can Automating Patient Intake Help Healthcare Providers? Manual patient intake is a burden. This can mean long wait times for patients, but for healthcare providers, it can mean missing data, extra costs, and compliance risks. What Types of Data Do Healthcare Providers Need to Manage and Why?

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Healthcare Provider Management Healthcare Healthcare 52

Healthcare Success

MARCH 25, 2025

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. Symptom search optimization is crucial for: Guiding patient journeys. This fundamental shift in behavior presents both a challenge and an opportunity for healthcare organizations.

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Healthcare Healthcare Healthcare Provider Medical 95

MedCity News

FEBRUARY 27, 2023

The launch of the 988 hotline was a massive win for mental healthcare in America, but it’s only the first step. The mental health ecosystem is fragmented and lacks effective tools to help patients find and engage the right providers for their insurance and their clinical needs, both before and after they call 988.

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Insurance Healthcare Healthcare Patients 246

World of DTC Marketing

DECEMBER 17, 2020

In Gallup’s 2019 survey of potentially worrisome issues among Americans, healthcare topped the list for the fifth straight year. The health insurance, PBM’s, and big pharma didn’t accumulate their massive wealth by running deficits. In addition, hospital care accounts for 33% of the nation’s healthcare costs.

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Healthcare Healthcare Government Physicians 181

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles.

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Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

OCTOBER 15, 2020

HEY NOW : Most companies struggled in the second quarter as the coronavirus pandemic froze the economy, but health insurers like UnitedHealth heavily benefited as people held off on going to the doctor or hospital, resulting in fewer medical claims that needed to be paid. In addition, pharma profit margins remain very high.

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Insurance Pharma Medical Doctors 119

PM360

DECEMBER 20, 2024

After nearly five years of mounting pressures on the American healthcare system, providers and patients are confronting another challenge that shows no signs of slowing down: skyrocketing medical costs. Patients with low incomes are especially vulnerable.

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Patients Prescription Retail Insurance 52

Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Healthcare Healthcare Patients Insurance 109

World of DTC Marketing

JANUARY 4, 2022

(Stat News) Today, a study followed 380 patients being treated at community oncology groups across the U.S. They told the researchers that insurance didn’t protect them from serious money problems. Cancer patients may struggle to pay out-of-pocket expenses due to the high expenses incurred, the medical debt, or loss of work.

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Insurance Transportation Medical Medicine 273

World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. However, physicians would argue that they also need to see patients in person for many health issues.

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Doctors Prescription Consulting Physicians 283

World of DTC Marketing

SEPTEMBER 16, 2021

And those high costs ripple through the federal budget and the economy, increasing insurance premiums and putting lifesaving medications out of reach for some patients. Once again, patients lose, and big corporations win. The post PhRMA buys politicians and patients lose. appeared first on World of DTC Marketing.com.

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Patients Government Insurance Prescription 214

World of DTC Marketing

MARCH 29, 2022

What is the role of healthcare? The current role in healthcare has been in treatment with drugs that lower A1C, but most physicians don’t have “the talk” about weight with patients, and in fact, there is a trend to tell HCPs not to weigh patients when they come into the office. This is unacceptable.

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Insurance Education Healthcare Healthcare 231

MedCity News

OCTOBER 5, 2023

While there are many compounding factors that contribute to the high rates of postpartum physical and mental health issues, there are two pieces to the puzzle that are certainly exacerbating the issue: a fragmented healthcare system that separates physical health from mental health, and a lack of employer support for perinatal healthcare.

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Training Healthcare Healthcare Insurance 307

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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Healthcare Healthcare Insurance Retail 230

Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. What is prior authorization?

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Healthcare Healthcare Insurance Healthcare Provider 91

Medico Reach

MARCH 2, 2023

The healthcare sector is one of the fastest-growing industries. It is now adapting to new changes and implementing new technologies like artificial intelligence to enhance the patient experience. A compound annual growth rate (CAGR) of 12.25% is a testament to the healthcare segment’s exponential and steady rise.

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Healthcare Healthcare Medical Patients 137

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.

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Marketing Doctors Healthcare Healthcare 253

Nixon Gwilt Law

MARCH 24, 2025

New York Joins Growing Wave of State Health Privacy Laws If you think that patient health data is exclusively regulated by the Health Insurance Portability and Accountability Act (HIPAA) think again. In addition to comprehensive consumer privacy laws (e.g., In addition to comprehensive consumer privacy laws (e.g.,

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Healthcare Healthcare Government Healthcare Provider 52

World of DTC Marketing

JULY 17, 2022

A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. . It has to persuade patients to sign up for some heinous side effects. So far, the data for Wegovy looks excellent.

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Side effects Doctors Insurance Prescription 209

Referral MD

DECEMBER 6, 2024

Yet in healthcare, one of the most critical services, patients often face barriers to access and information. They may be limited to providers within their insurance network or unsure about the costs of treatments until after the fact. Photo by stevepb on Pixabay Top Benefits of Improving Patient Access 1. Dr. Mary P.

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Healthcare Healthcare Patients Healthcare Provider 87

World of DTC Marketing

OCTOBER 21, 2021

The FDA’s “accelerated approval” program expedites the evaluation process for new treatments so that patients can have access to them sooner. This is another example of just how screwed up our healthcare system really is. Between 2011 and 2018, cumulative spending on 44 FDA-approved oral targeted therapy drugs was $3.5

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World of DTC Marketing

JUNE 27, 2022

Patients can have prediabetes for years but have no apparent symptoms, so it often goes undetected until serious health problems such as type 2 diabetes appear. HCPs need to talk to patients about getting their blood sugar tested and if they have any risk factors for prediabetes. That’s a clear and present danger to our country.

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Physicians Pharma Insurance Doctors 240

LEVO Health

JANUARY 13, 2025

Artificial intelligence (AI) is rapidly revolutionizing the healthcare industry, reshaping the patient experience in the process. By leveraging AI in patient care, healthcare providers can improve patient outcomes, enhance efficiency, and reduce costs all while providing a more personalized and seamless patient experience.

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Patients Healthcare Healthcare Healthcare Provider 52