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Value-based healthcare can help reduce costs

World of DTC Marketing

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? health care system.

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Our abysmal health care system

World of DTC Marketing

One in three GoFundMe campaigns is now for healthcare-related costs, and it’s getting worse. The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients. Health insurance policies are stressing many physicians out.

Insurance 263
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Is Your SEO Strategy Outdated? The Critical Shift to AI and Intent-Driven Search in Healthcare

Healthcare Success

Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. Did you know Google changes its algorithm up to 200 times a day?

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Healthcare is about profits, not patients

World of DTC Marketing

Some are also increasing their profit margins by forcing out healthcare staff who have seniority and earn more. One of the best ways is to cut costs which means letting experienced healthcare workers go. Still, older healthcare employees who are at the top of the earnings schedule are being forced out. Changes are imminent.

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Amazon’s big gamble

World of DTC Marketing

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 2wo: One of the continued challenges for healthcare is coordinating tests such as MRIs and blood work. Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients.

Doctors 283
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Symptom Search Optimization

Healthcare Success

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. This fundamental shift in behavior presents both a challenge and an opportunity for healthcare organizations. Decision: They select a healthcare provider for evaluation and treatment.

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The Mental Healthcare Consumer Journey

Healthcare Success

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success.