World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. We are heading that way.

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Healthcare Healthcare Insurance Medical 198

MedCity News

APRIL 2, 2024

Do you advise self-insured employers? Your insights will offer leading, innovative points of view that can guide employers and peers. The post Share Your Insights on the Changing Healthcare Landscape appeared first on MedCity News. Join us for this year’s survey!

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Healthcare Healthcare Insurance Leads 144

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. The idea that Americans should take personal responsibility for their health is a topic that needs to be addressed in relation to healthcare costs.

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Healthcare Healthcare Insurance Pharma 144

Healthcare Success

MARCH 25, 2025

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. This fundamental shift in behavior presents both a challenge and an opportunity for healthcare organizations. Decision: They select a healthcare provider for evaluation and treatment.

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MedCity News

OCTOBER 5, 2023

What’s driving the maternal mental health crisis CDC research shows that about 1 in 8 women experience postpartum depression symptoms and the rate of depression diagnosis at delivery is continuously increasing – with mental health related issues factoring into some of the leading causes of maternal mortality. In the U.S., In the U.S.,

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Training Healthcare Healthcare Insurance 307

Referral MD

FEBRUARY 28, 2025

Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. For too long, the administrative side of healthcare has lagged behind its clinical advancements. In this blog, well explore how digital patient intake can revolutionize healthcare efficiency, one click (or tap) at a time.

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Healthcare Healthcare Patients Electronics 52

Referral MD

APRIL 7, 2025

Can Automating Patient Intake Help Healthcare Providers? This can mean long wait times for patients, but for healthcare providers, it can mean missing data, extra costs, and compliance risks. Lets take a closer look at how automated patient intake transforms healthcare data processes. It can also lead to compliance issues.

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Healthcare Provider Management Healthcare Healthcare 52

Medico Reach

JUNE 13, 2022

One of the essential parts of exponential growth in the healthcare emporium is effective marketing strategies. Furthermore, with the increment in the need for hospital beds, healthcare systems are in dire need of such approaches. Like any industry, a relevant marketing strategy can help healthcare practices rise effectively.

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World of DTC Marketing

MARCH 28, 2021

This is leading to excessive costs to out healthcare system and something needs to be done. Some health insurers require that HCP’s notify patients they are obese and that they are in danger of chronic conditions but that’s not enough. But what about patients who make no effort to lose weight?

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Doctors Patients Insurance Physicians 250

World of DTC Marketing

OCTOBER 21, 2021

A separate analysis by the same research team, also published Monday by JAMA Internal Medicine, found that in 2018, nearly 60% of cancer patients with private insurance nationally received an oral targeted treatment that did not lead to improved overall survival in clinical trials. appeared first on World of DTC Marketing.com.

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Medico Reach

MARCH 2, 2023

The healthcare sector is one of the fastest-growing industries. A compound annual growth rate (CAGR) of 12.25% is a testament to the healthcare segment’s exponential and steady rise. So, it is natural for healthcare businesses to evaluate its utility and impact. “I Read on to learn how.

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World of DTC Marketing

AUGUST 16, 2022

The new Inflation Bill will not reduce healthcare costs in the U.S. A New York Times article said, “Poor diet is the leading cause of mortality in the U.S.” It leads to a lack of accountability. It requires a coordinated approach of HCPsm, insurers, and employers. An analysis predicts that by 2030, 48.9%

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Food Retail Healthcare Healthcare 48

World of DTC Marketing

APRIL 19, 2022

There are two areas of healthcare marketing that have entered the hype curve. I’m working with a top healthcare magazine on some research they conducted. Without breaking confidentiality, I can say that pharma websites are not seen as a resource to make healthcare treatments. This all leads to a new model in DTC marketing.

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Marketing Media Healthcare Healthcare 192

Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Healthcare Healthcare Patients Insurance 109

World of DTC Marketing

AUGUST 23, 2022

Why are DTC TV ads continually repeated even though research shows that oversaturation leads to decreased ROI? Is it because the DTC team and agency believe it will lead to more Rxs? They don’t trust your ads, and since their health insurance is going up yearly, they are acting more and more like healthcare consumers.

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Doctors Marketing Insurance Prescription 243

PM360

JANUARY 7, 2025

Acquisition highlights companies shared commitment to clients, workplace culture, and attracting the industrys best people TORONTO, ON/SARATOGA SPRINGS, NY January 7, 2025 Klick Health today announced it has acquired Peregrine Market Access, a leading market access strategy and value communications specialist in life sciences.

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Marketing Leads Medical Consulting 52

Referral MD

SEPTEMBER 12, 2024

healthcare system faces several key challenges that significantly affect providers and patients, making it harder to deliver high-quality care while managing costs. Rising healthcare expenses strain providers and complicate patient access to affordable treatments. healthcare system.

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Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

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Healthcare Healthcare Marketing Competition 109

PM360

DECEMBER 20, 2024

After nearly five years of mounting pressures on the American healthcare system, providers and patients are confronting another challenge that shows no signs of slowing down: skyrocketing medical costs. Pharmacies are also feeling the impact, as unaffordable medication costs lead to prescription abandonment, undermining long-term care plans.

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Patients Prescription Retail Insurance 52

Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. More businesses are developing with innovative ways to disrupt the status quo and drive competition in healthcare. The answer is twofold.

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Competition Healthcare Healthcare Marketing 109

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Healthcare Healthcare Marketing Physicians 102

Referral MD

MARCH 5, 2024

What is role of technology in healthcare insurance today? Technology’s influence is pervasive, from communication to education, e-commerce travel to healthcare. However, the insurance industry, the backbone of our society, needs to adapt to rapid technological advancements.

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Insurance Healthcare Healthcare Training 59

Pharmaceutical Technology

FEBRUARY 24, 2023

After months of speculation, Colombia’s government has finally presented a long-awaited draft healthcare reform to congress. It includes a radical overhaul of the public healthcare insurance sector, doing away with the role of the Health Promoting Entities (Entidades Promotoras de Salud, EPS) as intermediaries.

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Insurance Healthcare Healthcare Government 64

Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S.,

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Healthcare Healthcare Marketing Healthcare Provider 119

World of DTC Marketing

AUGUST 27, 2020

This means patients are going to have to pay more for health insurance and co-pays. If they can’t live on that something is dreadfully wrong plus it should never be about the money in healthcare. 7even: Pharma CEOs should not remain silent on social issues that affect healthcare.

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Pharma Insurance Healthcare Healthcare 144

Salesforce

DECEMBER 2, 2021

Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. In other words, patients are forced to manage their own healthcare. It starts with cloud-based healthcare. What is cloud-based healthcare? How can a cloud solution improve the work of healthcare organizations?

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Healthcare Healthcare Patients Management 98

Referral MD

DECEMBER 6, 2024

Yet in healthcare, one of the most critical services, patients often face barriers to access and information. They may be limited to providers within their insurance network or unsure about the costs of treatments until after the fact. From buying a television to booking a vacation, we expect to have all the necessary information.

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Healthcare Healthcare Patients Healthcare Provider 87

World of DTC Marketing

AUGUST 12, 2022

He leads the Program on Regulation, Therapeutics, and Law at Brigham and Women’s Hospital in Boston. High drug prices can limit patients’ ability to take what physicians prescribe; this, in turn, leads to worse health outcomes, larger medical bills, and often financial hardship for patients, including bankruptcy.

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Pharma Retail Pharmaceutical Pharmaceutical manufacturing 255

Clarivate

MAY 13, 2024

The United States health insurance market is seeing some of the largest enrollment changes ever, resulting in significant disruption in medical and drug coverage for millions of Americans. Medicaid and health insurance exchange enrollment is shifting dramatically across the U.S. to about 2.5

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Insurance Marketing Healthcare Healthcare 52

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Vertical integration is common in the health systems sector.

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Healthcare Healthcare Marketing Physicians 89

World of DTC Marketing

JULY 28, 2022

Nationwide, prescription drug spending last year is estimated to be $328 billion among all payers, including private insurance, Medicare Part D, and patients’ out-of-pocket expenses. Still, the pharma industry is fighting hard to keep it off the table. Nearly 9 in 10 older adults take prescription medication.

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Pharma Prescription Pharmaceutical Manufacturing 256

Salesforce

DECEMBER 16, 2022

When it comes to meeting healthcare consumers’ expectations, health insurers have a lot of room to improve. Digitizing your healthcare contact center can greatly improve the member experience — while helping you save money. What do trusted healthcare organizations do differently? The good news?

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Insurance Healthcare Healthcare Healthcare Provider 52

Clarify Health

NOVEMBER 22, 2023

Today’s healthcare providers are seeing significantly more patients than they did a decade ago – many of whom are often sicker and have more complex care needs. But consolidation in healthcare markets is not with its critics, with some experts raising concerns over increasing prices due to decreased competition and eliminating services.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Healthcare Marketing Healthcare Provider 73

Healthcare Success

MARCH 6, 2024

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Let’s begin by defining healthcare SEO and healthcare SEM.

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Healthcare Healthcare Engineering Marketing 68

Referral MD

MAY 30, 2023

This can leave healthcare practitioners struggling to stay afloat financially. Can a healthcare practice increase revenue by improving its medical billing process? Another benefit of working with outsourced physician billing services is that it will handle the complexities of insurance credentialing.

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Medical Insurance Healthcare Healthcare 88

World of DTC Marketing

DECEMBER 10, 2020

SUMMARY: (JAMA) The median drug wholesale list price (as defined by Average Wholesale Price) increased by 129% from 2010-2016, while median patient out-of-pocket costs increased by 53% and median insurance payments after rebates and discounts increased by 64%. Say goodbye to all the supposed goodwill.

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Insurance Pharma Manufacturing Retail 181