World of DTC Marketing

JUNE 22, 2022

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

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Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. We are heading that way.

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Healthcare Healthcare Insurance Medical 198

Healthcare Success

DECEMBER 10, 2024

Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. This is Stuart Gandalf leading another podcast.

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Healthcare Healthcare Insurance Engineering 105

MedCity News

APRIL 2, 2024

Do you advise self-insured employers? Your insights will offer leading, innovative points of view that can guide employers and peers. The post Share Your Insights on the Changing Healthcare Landscape appeared first on MedCity News. Join us for this year’s survey!

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Healthcare Healthcare Insurance Leads 146

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. The idea that Americans should take personal responsibility for their health is a topic that needs to be addressed in relation to healthcare costs.

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Healthcare Healthcare Insurance Pharma 144

Healthcare Success

MARCH 25, 2025

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. This fundamental shift in behavior presents both a challenge and an opportunity for healthcare organizations. Decision: They select a healthcare provider for evaluation and treatment.

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Healthcare Healthcare Healthcare Provider Medical 95

MedCity News

OCTOBER 5, 2023

What’s driving the maternal mental health crisis CDC research shows that about 1 in 8 women experience postpartum depression symptoms and the rate of depression diagnosis at delivery is continuously increasing – with mental health related issues factoring into some of the leading causes of maternal mortality. In the U.S., In the U.S.,

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Training Healthcare Healthcare Insurance 309

Referral MD

FEBRUARY 28, 2025

Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. For too long, the administrative side of healthcare has lagged behind its clinical advancements. In this blog, well explore how digital patient intake can revolutionize healthcare efficiency, one click (or tap) at a time.

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Healthcare Healthcare Patients Electronics 52

Healthcare Success

NOVEMBER 1, 2024

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success.

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Healthcare Healthcare Marketing Media 59

Medico Reach

JUNE 13, 2022

One of the essential parts of exponential growth in the healthcare emporium is effective marketing strategies. Furthermore, with the increment in the need for hospital beds, healthcare systems are in dire need of such approaches. Like any industry, a relevant marketing strategy can help healthcare practices rise effectively.

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Healthcare Healthcare Marketing Prospecting 145

World of DTC Marketing

MARCH 28, 2021

This is leading to excessive costs to out healthcare system and something needs to be done. Some health insurers require that HCP’s notify patients they are obese and that they are in danger of chronic conditions but that’s not enough. But what about patients who make no effort to lose weight?

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Doctors Patients Insurance Physicians 250

Healthcare Success

JANUARY 14, 2025

How can healthcare companies use marketing and branding to drive growth and reduce risks in preparation for mergers and acquisitions (M&A)? In this podcast, Victora Shepherd and I explore the critical role of brand integration throughout the M&A lifecycle, with a focus on private equity-backed healthcare companies.

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Marketing Healthcare Healthcare Media 59

World of DTC Marketing

OCTOBER 21, 2021

A separate analysis by the same research team, also published Monday by JAMA Internal Medicine, found that in 2018, nearly 60% of cancer patients with private insurance nationally received an oral targeted treatment that did not lead to improved overall survival in clinical trials. appeared first on World of DTC Marketing.com.

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FDA Insurance Prescription Medicine 234

World of DTC Marketing

NOVEMBER 3, 2020

Obesity, lack of exercise, and too much salt are all contributing to a myriad of health issues that are going to drive up healthcare costs. Our healthcare system is set up to treat patients not to prevent bad health habits. However, there is NO excuse for healthcare companies continuing to ignore the consequences.

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Insurance Healthcare Healthcare Physicians 190

Medico Reach

MARCH 2, 2023

The healthcare sector is one of the fastest-growing industries. A compound annual growth rate (CAGR) of 12.25% is a testament to the healthcare segment’s exponential and steady rise. So, it is natural for healthcare businesses to evaluate its utility and impact. “I Read on to learn how.

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Healthcare Healthcare Medical Patients 137

World of DTC Marketing

AUGUST 16, 2022

The new Inflation Bill will not reduce healthcare costs in the U.S. A New York Times article said, “Poor diet is the leading cause of mortality in the U.S.” It leads to a lack of accountability. It requires a coordinated approach of HCPsm, insurers, and employers. An analysis predicts that by 2030, 48.9%

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Food Retail Healthcare Healthcare 48

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Leads Patients Healthcare Provider Healthcare 109

Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Healthcare Healthcare Patients Insurance 109

World of DTC Marketing

APRIL 19, 2022

There are two areas of healthcare marketing that have entered the hype curve. I’m working with a top healthcare magazine on some research they conducted. Without breaking confidentiality, I can say that pharma websites are not seen as a resource to make healthcare treatments. This all leads to a new model in DTC marketing.

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Marketing Media Healthcare Healthcare 192

World of DTC Marketing

AUGUST 23, 2022

Why are DTC TV ads continually repeated even though research shows that oversaturation leads to decreased ROI? Is it because the DTC team and agency believe it will lead to more Rxs? They don’t trust your ads, and since their health insurance is going up yearly, they are acting more and more like healthcare consumers.

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Doctors Marketing Insurance Prescription 243

PM360

JANUARY 7, 2025

Acquisition highlights companies shared commitment to clients, workplace culture, and attracting the industrys best people TORONTO, ON/SARATOGA SPRINGS, NY January 7, 2025 Klick Health today announced it has acquired Peregrine Market Access, a leading market access strategy and value communications specialist in life sciences.

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Marketing Leads Medical Consulting 52

Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

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Healthcare Healthcare Marketing Competition 109

PM360

DECEMBER 20, 2024

After nearly five years of mounting pressures on the American healthcare system, providers and patients are confronting another challenge that shows no signs of slowing down: skyrocketing medical costs. Pharmacies are also feeling the impact, as unaffordable medication costs lead to prescription abandonment, undermining long-term care plans.

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Patients Prescription Retail Insurance 52

World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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Physicians Healthcare Healthcare Pharma 212

Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. More businesses are developing with innovative ways to disrupt the status quo and drive competition in healthcare. The answer is twofold.

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Competition Healthcare Healthcare Marketing 109

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Healthcare Healthcare Marketing Physicians 102

World of DTC Marketing

AUGUST 21, 2020

As the NY Times recently reported , obesity is the leading cause of mortality in the United States. What this means in real terms is that a lot of money is going to be needed for healthcare and that our reliance on nonprescription drugs is going to increase in lieu of exercising and eating healthy. Obesity costs the nation $1.72

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Insurance Physicians Healthcare Healthcare 238

Referral MD

SEPTEMBER 12, 2024

healthcare system faces several key challenges that significantly affect providers and patients, making it harder to deliver high-quality care while managing costs. Rising healthcare expenses strain providers and complicate patient access to affordable treatments. healthcare system.

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Healthcare Healthcare Healthcare Provider Patients 91

World of DTC Marketing

AUGUST 13, 2021

…Advances in medication and technology to help patients better manage their condition often fail to reach those whose access to care is hampered by their race, income, or type of insurance, according to diabetes and public health experts. …At At Children’s National Hospital in Washington, D.C., Poor health habits cause not all obesity.

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Insurance Medical Patients Management 187

Salesforce

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

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Healthcare Healthcare Marketing Patients 116

World of DTC Marketing

FEBRUARY 17, 2022

But it’s still the leading cause of cancer deaths. Although lung cancer’s mortality rate has fallen, the disease is still the leading cause of cancer deaths. Costs for cancer treatments are unsustainable for patients and insurers, but as long as many people still smoke, there will always be a market for them.

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Medicine Insurance Leads Medical 271

Referral MD

MARCH 5, 2024

What is role of technology in healthcare insurance today? Technology’s influence is pervasive, from communication to education, e-commerce travel to healthcare. However, the insurance industry, the backbone of our society, needs to adapt to rapid technological advancements.

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Insurance Healthcare Healthcare Training 59

Pharmaceutical Technology

FEBRUARY 24, 2023

After months of speculation, Colombia’s government has finally presented a long-awaited draft healthcare reform to congress. It includes a radical overhaul of the public healthcare insurance sector, doing away with the role of the Health Promoting Entities (Entidades Promotoras de Salud, EPS) as intermediaries.

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Insurance Healthcare Healthcare Government 64

pharmaphorum

DECEMBER 20, 2022

Yet, optimal healthcare remains out of reach for most of the world as many countries continue to struggle with the burden of disease, growing complexity of healthcare, and persistence of health disparities. At Roche, we call this personalised healthcare. Healthcare systems need to build infrastructure that can integrate data.

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Healthcare Healthcare Patients Electronics 105

Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S.,

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Healthcare Healthcare Marketing Healthcare Provider 119

Healthcare Success

JUNE 13, 2022

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

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Healthcare Healthcare Marketing Patients 95

World of DTC Marketing

FEBRUARY 16, 2022

The statistics are alarming, especially for a country that spends so much on healthcare, but we continue to ignore patients who are obese. Pfizer has made billions of dollars from their COVID vaccine but shouldn’t they have a responsibility to warn people that obesity is a leading cause of severe COVID? What about insurers?

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Pharma Education Medical Healthcare 178