World of DTC Marketing
MAY 2, 2021
SUMMARY: A new survey from the Kaiser Family Foundation and the Purchaser Business Group on Health shows signs that corporate executives might be warming to the idea of government getting more involved to rein in the excesses of the healthcare system. Meanwhile For Health Insurers. Big changes are coming.
World of DTC Marketing
MARCH 8, 2021
SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. This means higher healthcare costs. has the potential to tax our already burdened healthcare infrastructure.
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World of DTC Marketing
JUNE 1, 2022
Five of America’s largest health insurers reported more than $11bn in profits in the second quarter – a decline from the same period last year when the Covid-19 pandemic helped drive sky-high profits yet they are having more of a say on patients’ treatments even when HCPs disagree. Then there is prior authorization.
World of DTC Marketing
JUNE 13, 2022
Sixty percent of employees in a recent survey reported experiencing healthcare cost increases that outpaced inflation in the past three years, and 63 percent expect that trend to continue, signaling potential cost challenges in the future. Right now, annual raises are being neutralized by increasing healthcare insurance premiums.
World of DTC Marketing
JULY 27, 2022
Health insurers have started effectively stealing co-pay coupons, leaving patients on the hook for far higher expenses. Huge Insurance companies continue shifting costs onto patients, with disastrous consequences for individuals’ health and society. The problem is that PBMs are out for themselves and shareholders, not patients.
World of DTC Marketing
SEPTEMBER 17, 2020
IN SUMMARY: American healthcare is failing. While there are lots of reasons for this the silence of healthcare providers is a huge reason. If that doesn’t work then patients who are obese need to pay more for health insurance, plain and simple. So what’s being done? If I can do it others can too.
World of DTC Marketing
OCTOBER 12, 2020
Of course, this comes at an increased cost even though health insurers are making a lot of money. Employees for the most part are happy with their health insurance but that happiness is going to come at a higher cost. The weight management services should be mandatory as obese employees are liable to cost companies and insurers more.
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