MedCity News

OCTOBER 5, 2023

While there are many compounding factors that contribute to the high rates of postpartum physical and mental health issues, there are two pieces to the puzzle that are certainly exacerbating the issue: a fragmented healthcare system that separates physical health from mental health, and a lack of employer support for perinatal healthcare.

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Medico Reach

JUNE 13, 2022

One of the essential parts of exponential growth in the healthcare emporium is effective marketing strategies. Furthermore, with the increment in the need for hospital beds, healthcare systems are in dire need of such approaches. Like any industry, a relevant marketing strategy can help healthcare practices rise effectively.

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Infuse Medical

DECEMBER 17, 2024

Mobile applications have revolutionized multiple industries, and healthcare is no exception. Medical device app development takes front stage today in changing the way healthcare is delivered. Medical device apps can be used for a wide array of healthcare functions, such as: Tracking patient metrics (e.g.,

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World of DTC Marketing

NOVEMBER 9, 2020

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Imagine a survey like this from a company that specializes in patient influencers. Every healthcare issue has a unique audience that uses online health information in a unique way.

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Infuse Medical

SEPTEMBER 9, 2024

The demand for highly qualified individuals is never stronger in the fast-paced and always changing environment of healthcare. Competency-based training healthcare is a novel method emphasizing on the acquisition of the exact skills and information required for healthcare professionals to perform in their positions.

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Pharma Marketing Network

MARCH 19, 2025

Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. Personalize Content Based on Specialization Not all HCPs require the same information.

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Infuse Medical

DECEMBER 17, 2024

3D medical animation has become a revolutionary tool in today’s fast-paced healthcare environment, where clarity and accuracy rule. Although some may want to produce animations in-house, working with a specialized 3D medical animation company like Infuse Med has many benefits. What is 3D Medical Animation?

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Infuse Medical

MARCH 22, 2024

In today’s rapidly evolving healthcare landscape, the integration of cutting-edge technologies like Virtual Reality (VR) is transforming the way medical professionals are trained and patients are cared for. Augmented Reality (AR) overlays digital information onto the real world, enhancing the user’s perception of reality.

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Healthcare Success

FEBRUARY 27, 2023

ChatGPT is an artificial intelligence chatbot that can have human-like conversations, translate, and provide users with information. And now that Google has openly stated, “Appropriate use of AI or automation is not against our guidelines,” it begs the question: Should we use it to produce healthcare content? Like, really good.

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MedCity News

JANUARY 30, 2024

Artificial intelligence (AI) is rapidly transforming the healthcare industry, with its ability to process and analyze vast amounts of data. AI can also help predict the efficacy of different treatment options and identify potential side effects, enabling clinicians to make more informed decisions about patient care. Now, we can.

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World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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PM360

MARCH 22, 2024

AI-driven healthcare is making its way into our lives and with it comes positive changes Imagine a world where my AI emails your AI and they join forces to schedule our coffee chat. Welcome to the future, where AI in healthcare marketing isn’t just a concept— it’s the new normal.

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Pharma Marketing Network

MARCH 18, 2025

Introduction Reaching healthcare professionals (HCPs) in the pharmaceutical industry has become increasingly challenging due to strict regulations, evolving digital landscapes, and the growing demand for personalized content. This makes PPC a cost-effective strategy for reaching niche healthcare audiences.

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Pharma Marketing Network

MARCH 19, 2025

These insights help pharma marketers understand how content performs, what resonates with healthcare professionals (HCPs) and patients, and where adjustments are needed. For advanced social media advertising solutions, platforms like eHealthCare Solutions offer specialized tools for reaching HCPs and targeted pharma audiences.

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Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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Evolve Your Success

FEBRUARY 26, 2025

Today’s episode has a special guest, Andy Olen. billion worth of healthcare products on five continents. So I love working with high performers and I love training and working with sales teams, and all of that came after about 20 years working in healthcare marketing, sales and leadership positions. My name is Andy Olin.

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Evolve Your Success

MARCH 19, 2025

This is going to be a juicy episode packed full of information that you absolutely want to know. 12:24 – Jaclene Corstorphine (Guest) And there’s something really special about everybody on your team and all of your colleagues as sales reps. Do I need to say any more, just the title alone.

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Healthcare Success

SEPTEMBER 20, 2022

Most healthcare providers have local businesses that are (or could be) a source of new business. Geofencing allows healthcare businesses to push hyper-relevant paid search advertisements to their target audience when they enter a specific location, like an office building or a factory. Geofencing. Invest in local SEO.

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate.

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Salesforce

MARCH 2, 2022

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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Infuse Medical

MAY 2, 2024

In the healthcare Operations field, achieving the best possible patient outcomes is paramount. By actively participating in their own learning, patients are more likely to retain information, ask informed questions, and feel more confident in managing their health.

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Pharma Marketing Network

MARCH 11, 2025

However, with so much information available, finding the right resources can feel overwhelming. Which platforms provide valuable insights for reaching healthcare professionals (HCPs) and patients? Understanding audience behaviors, market trends, and competitive insights allows marketers to make informed decisions.

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Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

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Evolve Your Success

JUNE 20, 2023

In the dynamic landscape of medical sales, embrace innovation, ignite change, and unleash your potential to revolutionize healthcare. He’s the host of several healthcare podcasts which focuses on important topics, trends and innovations in sterile processing. You want to be engaging and very informative. A few years.

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Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. However, the healthcare landscape is no longer static. Key Trends Disrupting Healthcare Marketing To stay ahead, pharma marketers must recognize the industry trends reshaping the field. What platforms can support agile healthcare marketing?

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PM360

OCTOBER 31, 2024

These programs, designed to help patients with access, affordability, and adherence, were evaluated by healthcare professionals (HCPs) based on the ability to address patient needs throughout the treatment journey. The PURE study evaluates key factors such as patient and HCP satisfaction, program utilization, and the evolving needs of PSPs.

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Pharma Marketing Network

NOVEMBER 15, 2024

Imagine having a tool that allows you to target specific audiences actively searching for healthcare solutions, like branded medications or treatment options. In a world where patients and healthcare professionals (HCPs) search for drug information online, PPC lets you stay top-of-mind. PPC does just that. Simple: visibility.

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Scott’s Directories

MAY 21, 2024

The landscape of healthcare is constantly evolving. The Expanding Scope of Nurse Practitioners Nurse practitioners are registered nurses who have completed additional education and training, typically a master’s degree, to provide a wider range of healthcare services.

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Healthcare Success

MAY 22, 2024

Most healthcare marketers are unaware that seemingly innocuous patient email marketing campaigns are yet another area where you could inadvertently run afoul with HIPAA regulations, or, even worse, suffer a breach. From the moment someone interacts with your healthcare organization, you must inform them of your communication methods (e.g.,

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Pharma Marketing Network

MARCH 20, 2025

Introduction The landscape of healthcare marketing is evolving faster than ever, with new digital trends, regulatory updates, and consumer behaviors reshaping the industry on a weekly basis. This guide explores essential strategies to ensure your team is prepared for the shifting dynamics of healthcare marketing in 2025 and beyond.

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PM360

MARCH 12, 2025

Their expertise seamlessly complements existing data and insight services, ensuring clients gain a competitive edge through informed decision-making and impactful engagement strategies.” For more information, visit nuveraconsulting.com.

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Healthcare Success

APRIL 26, 2022

10 Things to Consider Before Selecting a Programmatic Analytics Solution for Your Healthcare Brand. Specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users. In this blog post, I share. 10 Things to Consider Before You Select. PulsePoint.

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PM360

JUNE 30, 2022

It includes companies Vynamic, Research Partnership, Putnam Associates, and STEM Healthcare. Inizio Medical: By combining complex scientific understanding with creativity, Inizio Medical promises to create compelling content and engage communities across the spectrum of healthcare.

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Infuse Medical

SEPTEMBER 3, 2024

The complexity of managing vast amounts of product information, engaging with increasingly informed healthcare professionals, and adhering to strict regulatory requirements has made traditional sales methods less effective. In this evolving environment, the need for advanced digital tools has never been more critical.

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Legacy MEDSearch

OCTOBER 27, 2023

an innovator in the field of orthopedic surgical robots, today announced that its TMINI Miniature Robotic System has received Special 510(k) clearance from the U.S. For additional product information, please visit www.thinksurgical.com. THINK Surgical, Inc., Are you hiring?

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Medico Reach

AUGUST 28, 2024

When it comes to generative AI for healthcare , it analyzes large sets of unstructured data such as clinical notes, diagnostic images, medical charts and recordings. Use of Gen AI in Different Healthcare Organizations Gen AI is used according to the size and structure of the healthcare establishment it is present in.

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