World of DTC Marketing

OCTOBER 2, 2021

SUMMARY: The health information on Facebook is a danger to anyone who reads it. Facebook should post a warning on every page that deals with health issues that informs people that their physician is still their best source of information. The post <b>Just how bad is Facebook health information?</b><i>

Doctors 197

Doctors Media Pharma Physicians 197

MedCity News

OCTOBER 16, 2023

Called Microsoft Fabric, which was rolled out broadly in May, the announcement on October 10 marks the availability of Fabric’s capabilities specifically for the healthcare vertical – to clinicians, administrators but perhaps, most importantly, to patients. October 8 was when I saw it in action.

Healthcare 313

Healthcare Healthcare Patients Doctors 313

Healthcare Success

MARCH 25, 2025

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. This fundamental shift in behavior presents both a challenge and an opportunity for healthcare organizations. Decision: They select a healthcare provider for evaluation and treatment.

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Healthcare Healthcare Healthcare Provider Medical 95

MedCity News

DECEMBER 6, 2022

Nuance recently added Baptist Health and Einstein Healthcare to its precision imaging network, a platform that allows healthcare providers to adopt AI-powered diagnostic imaging tools at the point of care.

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Networking Healthcare Provider Physicians Healthcare 261

World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. Doximity was flagged for having anti-vaccine information. Doximity was flagged for having anti-vaccine information.

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Media Physicians Pharma Marketing 294

World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. 1ne: Medscape – Still number one with physicians.

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Doctors Physicians Pharma Rep Pharma reps 286

World of DTC Marketing

SEPTEMBER 14, 2021

Like it or not, people get their health information online, and misinformation is spread faster and shared more accurate information. ” While telehealth tends to increase with COVID spread, patients rarely have the opportunity to ask general health questions from their healthcare provider. The game has changed.

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Media Healthcare Provider Insurance Doctors 159

World of DTC Marketing

MARCH 5, 2022

American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. So how can our broken healthcare system address this issue?

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Healthcare Healthcare Doctors Leads 270

Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Photo by terovesalainen on Adobe Stock What Is Prior Authorization?

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Healthcare Healthcare Insurance Healthcare Provider 69

Scott’s Directories

JANUARY 23, 2025

In Nova Scotias healthcare landscape, connecting with the right professionals is essential for improving medical assistance and operational efficiency. A reliable Nova Scotia doctors directory provides healthcare businesses and organizations access to accurate information about physicians across the province.

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Physicians Medical Doctors Recruitment 52

World of DTC Marketing

OCTOBER 12, 2020

Pharma marketers need to go where patients are going but that does not mean they have permission to interrupt employees while they are online for healthcare. Integrated content that informs and educates is going to be the standard rather than ads that interrupt and shout. Successful drug company will start experimenting NOW.

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

Integrity Solutions

SEPTEMBER 22, 2020

There are three factors that play a pivotal role in healthcare sales reps’ ability to adjust to this virtual selling environment and deliver value that results in more appointments and more closed deals. In all likelihood, the future of healthcare sales will be a blend. Helping Healthcare Sales Reps Adjust to Virtual Selling.

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Healthcare Sales Sales Healthcare Healthcare 230

Fierce Pharma

FEBRUARY 1, 2024

“We have a vision, which is to close the gap between scientific knowledge and clinical practice.” | Experienced healthcare communications expert and MD of MedThink Communications John Kane discusses the importance of physician knowledge of the patient’s psychosocial status on treatment plans and outcomes.

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Physicians Healthcare Healthcare 130

MedCity News

JULY 22, 2024

The study was conducted by a firm developing LLMs specifically for healthcare that claim to be incorporating peer-reviewed sources of information. Anthropic’s Claude3-Opus performed better than GPT-4, but both fell short of humans on a test of objective medical knowledge.

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Healthcare Healthcare Medical Physicians 307

Referral MD

FEBRUARY 28, 2025

Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. For too long, the administrative side of healthcare has lagged behind its clinical advancements. They streamline the process of collecting essential patient information by automating data entry.

Healthcare 52

Healthcare Healthcare Patients Electronics 52

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. The idea that Americans should take personal responsibility for their health is a topic that needs to be addressed in relation to healthcare costs.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.

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Marketing Doctors Healthcare Healthcare 253

World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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Physicians Healthcare Healthcare Pharma 212

Medico Reach

MARCH 2, 2023

The healthcare sector is one of the fastest-growing industries. A compound annual growth rate (CAGR) of 12.25% is a testament to the healthcare segment’s exponential and steady rise. So, it is natural for healthcare businesses to evaluate its utility and impact. “I Read on to learn how.

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Healthcare Healthcare Medical Patients 137

Pharma Marketing Network

MARCH 13, 2025

Google Ads and Paid Search : Patients frequently search for information about treatments and symptoms. Social Media Advertising : Platforms like Facebook, Instagram, and LinkedIn allow precise audience segmentation, targeting patients and healthcare professionals separately. Physician testimonials highlighting treatment efficacy.

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Pharma Physicians Education Media 59

World of DTC Marketing

JUNE 6, 2022

The OIG recommended that the Centers for Medicare and Medicaid Services (CMS) act to protect people with Medicare and provide them “with clear, easily accessible information about serious [Medicare Advantage] violations.” The post Monday Healthcare Headlines appeared first on World of DTC Marketing.com. Number 1 cause of diabetes.

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Healthcare Healthcare Food Government 174

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Healthcare Healthcare Marketing Physicians 102

PM360

MAY 25, 2023

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. In France, 30% said they planned to decrease how often they saw reps and in Italy, 28% of physicians said the same.

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Physicians Pharma Rep Pharma reps Media 90

Healthcare Success

NOVEMBER 1, 2024

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success.

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Healthcare Healthcare Marketing Media 59

MedCity News

OCTOBER 5, 2023

While there are many compounding factors that contribute to the high rates of postpartum physical and mental health issues, there are two pieces to the puzzle that are certainly exacerbating the issue: a fragmented healthcare system that separates physical health from mental health, and a lack of employer support for perinatal healthcare.

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Training Healthcare Healthcare Insurance 307

Pharmaceutical Technology

NOVEMBER 25, 2022

Artificial intelligence (AI) was seen as one of the top current investment priorities and was thought to continue to attract investment in the healthcare sector in the upcoming two years, according to GlobalData's latest report ‘Digital Transformation and Emerging Technology in the Healthcare Industry - 2022 Edition’.

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Healthcare Healthcare Digital Media Media 145

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. ” HCP’s are moving quickly into digital. .” ” HCP’s are moving quickly into digital.

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Marketing Pharma Physicians Side effects 202

MedCity News

OCTOBER 24, 2024

Two chief information security officers offer some advice at a cybersecurity panel at HLTH. The post How To Spot Deepfakes and Other Cybersecurity Panel Takeaways from HLTH appeared first on MedCity News.

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Physicians Biopharma Healthcare Healthcare 318

World of DTC Marketing

MARCH 22, 2022

The promise of one-stop, total healthcare was supposed to be led by retailers like Wal*Mart and CVS, but they’re finding out it costs a lot of money to equip and market these facilities. Patients still want convenience in their healthcare, but it may take decades to materialize. So what’s holding them back?

Retail 212

Retail Healthcare Healthcare Doctors 212

Scott’s Directories

OCTOBER 20, 2024

An Alberta physicians’ directory streamlines the experience in that it helps both businesses and patients find important information about healthcare providers. Simplifying Healthcare Navigation Using Alberta’s healthcare system can be difficult without the appropriate support.

Physicians 52

Physicians Healthcare Healthcare Recruitment 52

World of DTC Marketing

MARCH 18, 2021

When it comes to closing a branded prescription medication, the most important factor is still a physician’s recommendation. 2wo : Beyond a physicians recommendation what the most factors in asking for a certain prescription drug? What’s more important for the FDA to study is. The post Dear FDA: WTF?

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FDA Prescription Physicians Pharma 180

World of DTC Marketing

AUGUST 26, 2020

Will patients be happy with telehealth once they feel it’s safe to return to physicians’ offices? Even though pharma companies rotate people in and out of positions a lot some pharma reps have a great relationship with physicians with Oncologists ranking them as an important part of communication with pharm companies.

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Pharma Rep Pharma reps Doctors Physicians 237

World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? 84% were confident their personal information was secure and private during the visit. 83% believed the quality of the patient-physician communication was good. What about physicians? According to the AMA.

Doctors 247

Doctors Physicians Insurance Medicine 247

World of DTC Marketing

AUGUST 23, 2020

COVID-19 has disrupted traditional healthcare person-to-person communication and accelerated digital options, such as telehealth and remote patient-clinician contacts, digital therapeutics that deliver remote patient monitoring, and interventions through the use of software. SUMMARY: Should pharma invest in digital to reach physicians?

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Doctors Physicians Pharma Medical 213

World of DTC Marketing

JANUARY 18, 2022

People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks.

Media 238

Media Pharma Side effects Physicians 238

PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. Surgeon General, burnout among healthcare workers has reached crisis levels. Surgeon General, burnout among healthcare workers has reached crisis levels. Today, the U.S. 1 According to the U.S.

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Healthcare Healthcare Physicians Doctors 98

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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Healthcare Healthcare Insurance Retail 230