MedCity News

APRIL 25, 2023

Only 31% of employers are satisfied with their behavioral health networks, a new survey found. When it comes to behavioral health directories, just 34% of employers agreed that directories had accurate information.

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World of DTC Marketing

AUGUST 9, 2021

Doximity was flagged for having anti-vaccine information. The best approach is to use social media to connect HCPs to clincial information and drug trials. HCPs are also connecting more than ever: one study showed that HCP posts about healthcare increased from 10% in 2013 to 50% in 2019. Reaching 730,000 physicians and 1.9

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Pharma Marketing Network

NOVEMBER 24, 2024

Understanding the Pharma Market Landscape To succeed, you need to understand the shifting dynamics of healthcare marketing. Targeting Healthcare Professionals (HCPs) Why focus on HCPs? The Power of Patient-Centric Marketing Patients are no longer passive recipients; they’re informed stakeholders. What resonates with them?

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Pharma Marketing Network

NOVEMBER 7, 2024

In today’s digital world, healthcare email marketing is more than just sending out newsletters. It’s a strategic tool that, when done right, can boost engagement, nurture relationships with healthcare professionals (HCPs), and increase brand awareness. That’s the power of healthcare email marketing.

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World of DTC Marketing

APRIL 13, 2021

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. They all said the same thing “our salesforce is not paid to hand out information on just patient assistance programs.” Where to start? They advertise 3.7

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Healthcare Success

NOVEMBER 1, 2024

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success.

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Pharma Marketing Network

JULY 12, 2023

The internet is a vast resource of information on health and wellness. However, not all of this information is created equal. Some of it is accurate and reliable, while other information may be misleading or even harmful. This is especially true when it comes to pharmaceutical-sponsored health information.

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Infuse Medical

MARCH 22, 2024

Healthcare training is a crucial aspect of maintaining high standards in patient care and ensuring the competence of medical professionals. This article explores how VR can revolutionize healthcare training, leading to cost reductions and enhanced learning experiences. Introduction to Healthcare Training Costs A.

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Pharma Marketing Network

MARCH 13, 2025

For more insights into pharma marketing shifts, visit Pharma Marketing Network. Google Ads and Paid Search : Patients frequently search for information about treatments and symptoms. Native Advertising : Sponsored articles and healthcare content on trusted medical websites can drive awareness without violating regulatory guidelines.

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PM360

JULY 18, 2023

The judging panel consists of individuals who span across the entertainment and healthcare sectors including celebrities and producers as well as life sciences and media executives. We are thrilled to partner with Digital Health Networks on the exciting launch of The CINEHEALTH Awards.

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Pharma Marketing Network

MARCH 18, 2025

Attend medical conferences, read clinical studies, and engage with medical affairs teams to stay informed. Translate Complex Science into Engaging Marketing Messages One of the biggest challenges in marketing pharma is simplifying complex medical information for healthcare professionals (HCPs) and patients.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Pharma Marketing Network

MARCH 24, 2025

With new drug approvals, branded marketing trends, and policy updates emerging weekly, how can pharma marketers stay informed without becoming overwhelmed? Pharma marketing teams that operate on old information risk missing the moment. That information can directly inform paid search, SEO, and content strategy decisions.

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Pharma Marketing Network

MARCH 25, 2025

Healthcare professionals (HCPs) are the cornerstone of pharmaceutical success, yet reaching them has never been more complex. HCPs value scientifically backed content delivered through channels they rely on, such as peer-reviewed journals, CME platforms, and professional networks. Strategic partnerships also matter.

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Pharma Marketing Network

MARCH 18, 2025

Introduction Reaching healthcare professionals (HCPs) in the pharmaceutical industry has become increasingly challenging due to strict regulations, evolving digital landscapes, and the growing demand for personalized content. This makes PPC a cost-effective strategy for reaching niche healthcare audiences.

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Salesforce

DECEMBER 2, 2021

Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. Providers needed a better way to integrate their clinical and non-clinical information to understand their patients’ needs and preferences. In other words, patients are forced to manage their own healthcare. Learn more.

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Pharma Marketing Network

MARCH 12, 2025

In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. Understanding how patients and healthcare professionals search for medical information is key. For any health issues, always consult a healthcare professional.

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Pharma Marketing Network

MARCH 8, 2025

It must convert visitors into leads , provide clear and accurate medical information , and ensure compliance with FDA, HIPAA, and ad platform policies. Whether targeting healthcare professionals (HCPs), patients, or caregivers , a poorly optimized page can result in high bounce rates, low conversions, and missed opportunities.

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World of DTC Marketing

JANUARY 18, 2022

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

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Pharma Marketing Network

MARCH 16, 2025

CPC can be highly effective when used in the right context and channelsespecially when leveraging trusted endemic platforms like EHSs publisher network or native advertising options like Tap Native. For more pharma marketing insights, visit Pharma Marketing Network. Why CPC Is Effective for Targeting Healthcare Professionals 1.

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Pharma Marketing Network

MARCH 11, 2025

However, with so much information available, finding the right resources can feel overwhelming. Which platforms provide valuable insights for reaching healthcare professionals (HCPs) and patients? Understanding audience behaviors, market trends, and competitive insights allows marketers to make informed decisions.

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Marketing Pharma Food and Drug Administration Education 52

Medgadget

DECEMBER 16, 2022

This four-day annual event brings together healthcare companies from all over Taiwan and the rest of the world. It is also an opportunity for tech companies not typically associated with healthcare, such as ASUS, Intel, and BenQ, to showcase what they’re doing in medicine and healthcare.

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World of DTC Marketing

JANUARY 21, 2022

68% of HCPs indicate webinars or webcasts as their most preferred channel to receive information. Source: Future Ready Healthcare). I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant.

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Pharma Marketing Network

APRIL 3, 2025

For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Modern patient marketing now recognizes the informed, digitally savvy healthcare consumer. Patients are not passive recipients of information.

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Pharmaceutical Representative Training

MARCH 17, 2025

Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. Patient and healthcare professionals anticipate personalized, communication based on value. Nowadays, a lot of healthcare professionals prefer digital updates that are timely and pertinent.

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Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. However, the healthcare landscape is no longer static. Key Trends Disrupting Healthcare Marketing To stay ahead, pharma marketers must recognize the industry trends reshaping the field. What platforms can support agile healthcare marketing?

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Pharma Marketing Network

MARCH 19, 2025

Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. Personalize Content Based on Specialization Not all HCPs require the same information.

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Key options include: Google Display Network : Vast reach with advanced targeting. request information).

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Medico Reach

AUGUST 18, 2022

The healthcare sector has seen a few developments over the years. Well, it’s simple: It’s the use of communication and information technologies to improve existing medical practices. Tempus began with the goal of incorporating artificial intelligence and data science into the healthcare industry. Wondering what that is?

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Scott’s Directories

OCTOBER 21, 2024

A healthy professional network is most important for healthcare businesses to succeed and land. A BC physician directory provides accurate and comprehensive information about doctors, enabling companies to streamline operations, connect with the right professionals, and achieve their objectives.

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Pharma Marketing Network

MARCH 8, 2025

Pay-per-click (PPC) advertising allows brands to reach healthcare professionals (HCPs) and patients when they are actively searching for treatment options, drug information, or medical education. The Digital Shift in Healthcare Marketing Google processes over 1 billion health-related searches daily.

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Pharma Marketing Network

MARCH 17, 2025

Traditional marketing channels, such as in-person sales reps, remain relevant, but digital transformation has shifted the way HCPs interact with medical information and brand messaging. Todays HCPs rely on online resources, digital conferences, and peer-reviewed content to stay informed.

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Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Higher Engagement: Paid search results get twice the clicks of organic results in the healthcare industry.

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Scott’s Directories

JANUARY 23, 2025

In Nova Scotias healthcare landscape, connecting with the right professionals is essential for improving medical assistance and operational efficiency. A reliable Nova Scotia doctors directory provides healthcare businesses and organizations access to accurate information about physicians across the province.

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Referral MD

DECEMBER 6, 2024

Introduction Consumers can compare options, read reviews, and make informed purchase decisions in nearly every industry. From buying a television to booking a vacation, we expect to have all the necessary information. Yet in healthcare, one of the most critical services, patients often face barriers to access and information.

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Pharmaceutical Technology

DECEMBER 27, 2022

The healthcare industry saw its share of ups and downs in 2022. Our response to the worldwide pandemic evolved over time, and so did the needs of the sector and the people relying on healthcare companies to deliver solutions. Russia’s war on Ukraine dealt a blow to healthcare services in the area that had far-reaching ramifications.

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