World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. This means higher healthcare costs. has the potential to tax our already burdened healthcare infrastructure.

Healthcare 310

Healthcare Healthcare Insurance Media 310

World of DTC Marketing

APRIL 25, 2022

Although the gadgets are a technical achievement, some cardiologists say the information the devices produce isn’t always helpful. Now we’re playing catch-up and figuring out what to do with this information.”. Fitbit collected such information, Faranesh told KHN, as part of a survey submitted to the FDA for clearance of its device.

Doctors 231

Doctors Healthcare Healthcare Patients 231

MedCity News

DECEMBER 4, 2023

To create the Golden Age of Healthcare Delivery, we need to understand healthcare workers’ pain points, personalize systems, and make information systems work for them, to ensure that the Golden Age of Medicine is fully realized for all in every community.

Healthcare 290

Healthcare Healthcare Medicine 290

MedCity News

AUGUST 26, 2022

The future of healthcare is unfolding with interoperability and FHIR at the forefront. Access to data can lead patients and healthcare teams to make better, more informed and effective decisions about clinical care.

Healthcare 289

Healthcare Healthcare Leads Patients 289

MedCity News

JANUARY 30, 2023

Ciox recently partnered with Virginia-based non-profit health system Sentara Healthcare to pilot a tool that makes it easier for expectant mothers to access their health records.

Healthcare 321

Healthcare Healthcare Patients 321

MedCity News

OCTOBER 18, 2024

New research shows that there are more than 14,000 unique IP addresses across the globe exposing patients’ potentially sensitive medical information on the public internet. The post Nearly 7,000 US Healthcare Devices & Records Are Exposed to the Public Internet, Research Shows appeared first on MedCity News.

Healthcare 319

Healthcare Healthcare Medical Patients 319

MedCity News

DECEMBER 8, 2023

Looking back 20 years, when fewer than 18% of physician practices used electronic health records, few experts would have anticipated how information technology has changed healthcare. Thanks to IT, the volume and types of data generated and the speed at which they can be analyzed are vastly different than decades ago.

Healthcare 324

Healthcare Healthcare Electronics Physicians 324

World of DTC Marketing

AUGUST 25, 2022

adults use the Internet, and 61% have looked for health or medical information on the Internet. Additionally, 49% have accessed a website that provides information about a specific medical condition or problem. Many people get health information from the Internet but are left on their own to determine if it’s credible.

Doctors 227

Doctors Media Physicians Pharma 227

World of DTC Marketing

OCTOBER 25, 2021

SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. One urgent care center in Tampa even has its online healthcare records site. People want changes to healthcare.

Healthcare 257

Healthcare Healthcare Prescription Physicians 257

MedCity News

JANUARY 11, 2024

The event is powered by HLTH and the College of Healthcare Information Management Executives (CHIME). This year, ViVE will celebrate nurses throughout the event’s programming, highlighting how their role has evolved, the challenges they face and how they are spurring innovation in different models of care.

Healthcare 304

Healthcare Healthcare Management 304

MedCity News

APRIL 10, 2024

There are several steps that CISOs and cybersecurity professionals can take to get ahead of looming digital threats in the healthcare space. The post Three Key Challenges for Healthcare CISOs appeared first on MedCity News.

Healthcare 289

Healthcare Healthcare 289

MedCity News

JULY 9, 2024

Achieving true national interoperability requires that all constituents have access to information that is trustworthy, accurate and presented in a way that is usable and actionable. The post The Healthcare Interoperability Road Trip – “Are We There Yet?” appeared first on MedCity News.

Healthcare 261

Healthcare Healthcare 261

MedCity News

JUNE 1, 2023

Recent regulations from the Office of the National Coordinator for Health IT (ONC) and Centers for Medicare & Medicaid Services (CMS) have, respectively, focused on prohibiting information blocking and increasing price transparency. Two rules from CMS require price transparency and easy-to-read information from providers and payers.

Patients 316

Patients Healthcare Healthcare Electronics 316

World of DTC Marketing

MARCH 27, 2022

Two significant issues when using the web for mental health information are too much information and no quality control. Wading through vast amounts of uncensored information of low quality is time-consuming and frustrating. Healthcare in the U.S. The Federal Government has a list of laws to protect patient privacy.

Healthcare 259

Healthcare Healthcare Insurance Patients 259

MedCity News

MARCH 28, 2023

He thinks this will greatly increase healthcare transparency for a few reasons, including making data more available and influencing more primary care doctors to act as health information fiduciaries on behalf of their patients.

Healthcare 287

Healthcare Healthcare Doctors Patients 287

MedCity News

OCTOBER 18, 2022

The healthcare industry is still building software to can handle its complex and vast pricing data, so it still has a few more years to go before price transparency information actually becomes useful.

Healthcare 289

Healthcare Healthcare Patients 289

MedCity News

AUGUST 2, 2023

In 2022, per Gallup, 38 percent of Americans (a record high) deferred healthcare because of cost. Here are three trends that should inform the development of such solutions. To tackle the issue of patients scaling back care because of cost concerns, we need solutions that address care costs from multiple angles.

Healthcare 246

Healthcare Healthcare Patients 246

MedCity News

APRIL 4, 2023

Luckily, for employers and employees who want to access affordable healthcare, new and emerging solutions are empowering them with information and options. It’s not enough to be hopeful that hospitals with the right tools—and incentives will put prices out there on a menu for all to see.

Healthcare 260

Healthcare Healthcare Patients 260

MedCity News

FEBRUARY 21, 2023

David Finn, CHIME Association Executive Healthcare and Information Sector, lead of the cybersecurity pavilion initiatives at ViVE 2023, does not mince words. With ransomware attacks surging to an all time high this month, Finn said in an interview that security is no longer a defensive posture; we are engaged in a war.

Healthcare 246

Healthcare Healthcare Leads 246

MedCity News

OCTOBER 16, 2023

Called Microsoft Fabric, which was rolled out broadly in May, the announcement on October 10 marks the availability of Fabric’s capabilities specifically for the healthcare vertical – to clinicians, administrators but perhaps, most importantly, to patients. It didn’t create the clinical note as a free flowing conversation.

Healthcare 317

Healthcare Healthcare Patients Doctors 317

MedCity News

JULY 12, 2023

The OIG recently added some teeth to the anti-information blocking regulations laid out in the 21st Century Cures Act. The office finalized penalties, including fines of up to $1 million for health IT companies found blocking the electronic flow of health data.

Electronics 246

Electronics Healthcare Healthcare 246

MedCity News

MARCH 8, 2024

Regardless of the path to market they ultimately take, DTx companies must be poised to harness and deploy data and information that can prove their products’ economic value. Without it, the innovative treatments that they produce will continue to struggle to find success.

Healthcare 298

Healthcare Healthcare Marketing 298

World of DTC Marketing

MARCH 5, 2022

American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. So how can our broken healthcare system address this issue?

Healthcare 270

Healthcare Healthcare Doctors Leads 270

World of DTC Marketing

JUNE 22, 2022

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

OCTOBER 4, 2021

SUMMARY: The Facebook whistleblower lawsuit can be summed up in one sentence: Facebook prioritizes engagement above all else because it leads to more profits even if that engagement containing inflammatory information. This includes health information as well. The post The social media problem for healthcare. Bob Hoffman.

Media 224

Media Healthcare Healthcare Marketing 224

MedCity News

MAY 31, 2023

AI-generated information can be considered akin to obtaining a second or even third opinion regarding one’s health – it makes up part of what needs to be known, but it’s not the entire story.

Healthcare 279

Healthcare Healthcare 279

Healthcare Success

MARCH 25, 2025

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. This fundamental shift in behavior presents both a challenge and an opportunity for healthcare organizations. Decision: They select a healthcare provider for evaluation and treatment.

Healthcare 95

Healthcare Healthcare Healthcare Provider Medical 95

MedCity News

APRIL 5, 2023

With the growing complexity of identity management and the challenges posed by market consolidation and digital front door initiatives, it is essential to implement a solution that will effectively manage patient information and prevent duplicates and identity issues.

Management 282

Management Healthcare Healthcare Marketing 282

MedCity News

FEBRUARY 7, 2024

Providing patients with comprehensive patient resource sheets on clinical trials can alleviate worry, support dialog with family members and clinical care providers and empower informed decision-making.

Patients 277

Patients Healthcare Healthcare Education 277

Healthcare Success

DECEMBER 10, 2024

Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. Did you know Google changes its algorithm up to 200 times a day?

Healthcare 105

Healthcare Healthcare Insurance Engineering 105

MedCity News

NOVEMBER 30, 2023

While more generative AI tools are becoming available in healthcare for diagnostics and patient communication, it is important for clinicians and healthcare staff to be aware of the security, privacy, and compliance risks when entering protected health information (PHI) into a tool like ChatGPT.

Healthcare 338

Healthcare Healthcare Patients 338

MedCity News

MAY 28, 2024

Micky Tripathi, head of The Office of the National Coordinator for Health Information Technology (ONC), thinks his office’s recent rule on AI transparency will spur greater adoption of AI tools in healthcare, as well as potentially drive higher quality AI-based products.

Healthcare 327

Healthcare Healthcare 327

MedCity News

SEPTEMBER 3, 2022

Especially today, when more mothers’ health may be at risk, we can reduce potential harm and save thousands of lives through more evidence-based education, continuous training, and awareness that will help our obstetric care teams make informed and accurate medical decisions with effective interventions that mitigate complications early and often. (..)

Healthcare 299

Healthcare Healthcare Education Training 299

MedCity News

MARCH 18, 2024

After a healthcare cyberattack, the impacted organization often doesn’t want to divulge a lot of information, Intermountain Health CISO Erik Decker said last week at HIMSS. ”

Healthcare 317

Healthcare Healthcare 317

Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. This ensures the efficient use of healthcare resources while reducing unnecessary expenditures. Photo by terovesalainen on Adobe Stock What Is Prior Authorization?

Healthcare 69

Healthcare Healthcare Insurance Healthcare Provider 69

Pharma Marketing Network

MARCH 20, 2025

Introduction The healthcare industry is undergoing a significant transformation, and ad budgeting is at the center of this shift. But what is driving this surge in healthcare ad spend? These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds.

Healthcare 59

Healthcare Healthcare Pharma Marketing 59

MedCity News

NOVEMBER 1, 2022

As digital health gains popularity, the survey provides payers and other healthcare stakeholders with key information on consumers’ preferences when it comes to virtual primary care.

Healthcare 317

Healthcare Healthcare 317