Salesforce

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

Healthcare 116

Healthcare Healthcare Marketing Patients 116

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

Healthcare 78

Healthcare Healthcare Marketing Healthcare Provider 78

Impetus Digital

OCTOBER 29, 2024

Pharma-exclusive Webinar: Next-gen Virtual Tools for Education & Learning in the Life Sciences About the webinar Join us for one of three webinar sessions, tailored exclusively for Pharma leaders. Can’t make one of the live webinars? Sign up anyway and we will follow up with you directly!

Education 104

Education Training Professional Services Medical 104

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 113

Leads Patients Healthcare Provider Healthcare 113

Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

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Healthcare Healthcare Marketing Education 73

pharmaphorum

JULY 4, 2022

And this is where modern technologies and data-driven medical informatics can really bridge the gaps in rare disease research,” said Dr Joanne Hackett, head of Genomic and Precision Medicine at IQVIA, during a recent pharmaphorum webinar. Sharing data to find the right diagnosis.

Medical 105

Medical Networking Healthcare Healthcare 105

LEVO Health

JULY 24, 2024

Navigating the healthcare startup landscape is no easy feat. However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success. However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success.

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Marketing Healthcare Healthcare Healthcare Provider 52

Pharma Marketing Network

NOVEMBER 7, 2024

Engaging healthcare professionals (HCPs) is both an art and a science. Understanding HCP Needs It’s easy to assume that doctors and healthcare providers want just the latest drug updates. Educational Content Is King Healthcare professionals value well-researched, credible information. But the reality is more complex.

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Marketing Healthcare Healthcare Pharmaceutical 52

Clarify Health

JUNE 30, 2022

Many healthcare providers lack the trusted insights they need to make fast, strategic decisions that will future-proof their system against increasing competition and changing consumer demands. New volume growth, patient retention, and service line expansion are key levers of focus.

Networking 52

Networking Marketing Healthcare Provider Prospecting 52

Clarify Health

JUNE 30, 2022

Many healthcare providers lack the trusted insights they need to make fast, strategic decisions that will future-proof their system against increasing competition and changing consumer demands. New volume growth, patient retention, and service line expansion are key levers of focus.

Networking 52

Networking Marketing Healthcare Provider Prospecting 52

LEVO Health

DECEMBER 28, 2023

Therefore, healthcare marketers seeking to stay ahead of the curve must keep their fingers on the pulse of emerging video marketing trends. Custom Videos for Medical Device Marketing Medical device companies can also utilize personalized video content to promote their products and connect with healthcare providers.

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Marketing Healthcare Healthcare Education 52

Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. Consider organizing workshops, webinars, or conferences to share valuable medical insights, research, and developments.

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Ethics Education Healthcare Healthcare 98

Impetus Digital

APRIL 22, 2024

Back by Popular Demand: Virtual Patient Engagement Programs About the webinar Join our exclusive small-group webinars to dive deep into the best practices of virtual patient engagement. Can’t make one of the live webinars? Sign up anyway and we will follow up with you directly!

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Patients Education Professional Services Healthcare Provider 60

LEVO Health

AUGUST 21, 2023

With the rise of digital platforms and tools, healthcare providers (HCPs) have transformed into digitally savvy professionals, seeking information and resources at their fingertips. For businesses in the healthcare sector, this presents both a challenge and an opportunity. The challenge? The opportunity?

Marketing 52

Marketing Healthcare Healthcare Customer Relationship Management 52

Pharma Marketing Network

DECEMBER 5, 2024

These networksspanning healthcare professionals, patients, and digital platformsare the lifeblood of modern pharma marketing. In the pharmaceutical industry, these networks often include healthcare providers, patient groups, digital channels, and key opinion leaders (KOLs). What Are Marketing Networks?

Networking 52

Networking Marketing Pharmaceutical Pharma 52

LEVO Health

FEBRUARY 1, 2024

Traditionally, healthcare marketing relied on broad, generalized strategies that often missed the mark in addressing the unique needs of diverse patient populations and high-level healthcare professionals (HCPs). Click here to learn more about the differences between multichannel and omnichannel healthcare marketing strategies.

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Healthcare Healthcare Patients Marketing 52

Rep-Lite

APRIL 4, 2024

Sales representatives play a crucial role in connecting healthcare facilities with innovative technologies that improve patient care. This knowledge allows you to speak confidently with healthcare professionals and address their specific needs. Pay close attention to the challenges and priorities of healthcare providers.

Medical 52

Medical Sales Interpersonal Skills Healthcare Provider 52

Clarify Health

OCTOBER 16, 2024

Deploying Analytics to Enable Primary Care Strategy A webinar with Clarify Health and Memorial Herman in collaboration with the American Association of Physician Leadership (AAPL). “ Clarify’s platform allowed us to dive deep into our referral data and identify areas where we could better engage with providers.

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Healthcare Healthcare Healthcare Provider Networking 52

Healthcare Success

DECEMBER 10, 2024

Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. This complexity requires a nuanced approach to SEO.

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Healthcare Healthcare Insurance Engineering 62

Impetus Digital

JUNE 17, 2024

However, more and more companies are realizing the benefits of VR/AR for teaching healthcare providers (HCPs) about complex biological processes and novel drug classes’ mechanisms of action. They can also be combined with other tools and approaches such as webinar-based educational sessions or DOL-led community boards.

Education 108

Education Medical Training Media 108

Nixon Gwilt Law

JULY 26, 2022

The much-anticipated 2023 Medicare Physician Fee Schedule Proposed Rule is here, and we covered everything you need to know in a one-hour webinar!

Physicians 52

Physicians Healthcare Provider Management Healthcare 52

MaBiCo

NOVEMBER 15, 2023

The Future of the Medical Sales Profession: Challenges and Approaches in a Fast-Changing Healthcare Market. Medical sales representatives are professionals who promote medical and health related products or services to healthcare providers, such as hospitals, clinics, pharmacies, and doctors.

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Medical sales Medical sales reps Sales Medical 52

Scott’s Directories

FEBRUARY 26, 2024

Generating high-quality leads in the healthcare industry is crucial for connecting medical professionals with potential patients. Healthcare lead generation companies , like MD Select, play an essential role in this process. Email Marketing Email marketing remains a potent tool in healthcare lead generation.

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Leads Specialization Healthcare Provider Healthcare 52

Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

Healthcare 52

Healthcare Healthcare Training Food and Drug Administration 52

Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

Healthcare 52

Healthcare Healthcare Training Food and Drug Administration 52

LEVO Health

NOVEMBER 17, 2022

One of the most pivotal aspects of doing business in the healthcare industry is targeting and engaging healthcare providers (HCPs). Although healthcare providers are now more accessible than ever (thanks to the internet), they are also more inundated with information. Expanding on the Digital Landscape.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Education 52

Contrarian Sales Techniques

MAY 17, 2024

We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills. It wasn't just about making a sale; it was about contributing to the advancement of healthcare and ensuring that patients received the best possible treatments.

Training 52

Training Pharmaceutical Ethics Healthcare Provider 52

Veeva

AUGUST 15, 2021

Veeva OpenData has one of the most accurate customer reference data sets available in the market and provides access to a wide profile of healthcare professionals and healthcare organisations in Singapore. Veeva OpenData provides trusted customer reference data to help pharmaceutical companies better engage with their customers.

Sales 52

Sales Healthcare Healthcare Healthcare Provider 52

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 52

Leads Patients Healthcare Provider Healthcare 52

Scott Burrows

OCTOBER 18, 2024

In today’s rapidly evolving healthcare landscape, physical therapy organizations play a crucial role in patient recovery and rehabilitation. These organizations not only provide essential services but also advocate for the advancement of the profession.

Education 52

Education Healthcare Healthcare Patients 52

LEVO Health

NOVEMBER 16, 2023

The digital landscape has transformed various industries, and healthcare is no exception. Healthcare professionals (HCPs) are increasingly turning to digital channels, not just for patient care but also for their personal learning and development. Strategies for Effective HCP Advertising on Digital Channels 1.

Education 52

Education Specialization Healthcare Healthcare 52

Pharma Marketing Network

NOVEMBER 1, 2024

Digital health startups, biotech companies, and even tech giants are entering the healthcare market, bringing innovative products and marketing approaches. Engaging Healthcare Providers in a Digital Age Reaching healthcare providers (HCPs) has traditionally involved in-person meetings and conferences.

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Marketing Pharma Ethics Healthcare Provider 52

Pharma Marketing Network

DECEMBER 19, 2024

Demographics: Factors like age, gender, and socioeconomic status often determine healthcare decisions. Healthcare Providers: Key Influencers Physicians, nurses, and pharmacists are the gatekeepers of medical advice and treatment recommendations. For any health issues, always consult a healthcare professional.

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Marketing Pharma Patients Media 52

LEVO Health

MARCH 4, 2024

Healthcare professionals (HCPs) are currently inundated with information and marketing messages. With a diverse group of professionals within the healthcare industry, reaching and resonating with each HCP requires a tailored approach. Our team is dedicated to crafting tailored solutions that resonate with healthcare professionals.

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Marketing Competition Media Healthcare 52

Pharma Marketing Network

OCTOBER 1, 2024

Introduction to Pharma Marketing Strategies Pharma marketing strategies encompass a range of activities aimed at promoting pharmaceutical products to healthcare professionals and consumers. One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients.

Marketing 52

Marketing Pharma Media Education 52

Impetus Digital

NOVEMBER 23, 2023

In these online programs, a handful of carefully selected KOLs attending the congress are asked to summarize abstracts that will be of special interest to other healthcare providers from their country/region or specialty. In short, it is all about catering to different preferences at the same time.

Education 52

Education Healthcare Provider Physicians Pharma 52

Clarivate

DECEMBER 6, 2022

healthcare provision landscape, integrated delivery networks, or IDNs, are differentiating their offerings by adding outpatient treatment centers, pursuing National Cancer Institute designations and investing in value-based care. Christopher Silva, Senior Healthcare Research Analyst. Pillo, Senior Healthcare Research Analyst.

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Networking Healthcare Healthcare Competition 52