Pharma Marketing Network

FEBRUARY 17, 2025

A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients. With their specialized expertise, they understand the complex regulatory environment and can craft campaigns that resonate with your target audience while staying compliant.

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Healthcare Success

SEPTEMBER 20, 2022

Help Providers Win New Patients from Large Local Businesses with These Tactics. Most healthcare providers have local businesses that are (or could be) a source of new business. Local SEO for healthcare organizations is essential for building trust with your local audience—no matter how many locations you manage.

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Referral MD

JUNE 28, 2024

Patient referrals play a crucial role in the healthcare system, allowing for the seamless transfer of patients between healthcare providers while ensuring continuity of care. In conclusion, patient referrals and closing the referral loop are essential components of a well-functioning healthcare system.

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Referral MD

JUNE 28, 2024

Patient referrals play a crucial role in the healthcare system, allowing for the seamless transfer of patients between healthcare providers while ensuring continuity of care. In conclusion, patient referrals and closing the referral loop are essential components of a well-functioning healthcare system.

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LEVO Health

JUNE 14, 2024

The healthcare industry – along with the rest of the modern world – is witnessing a transformative shift with the integration of artificial intelligence (AI), reshaping the way providers interact with and care for patients. Healthcare Workforce Management AI can also optimize workforce management in healthcare settings.

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PM360

JANUARY 24, 2025

Swoop Announces Merge with MyHealthTeam Swoop, an AI-driven healthcare marketing company, has acquired MyHealthTeam, creator of one of the largest patient social networks in the United States. Designations for Its Speciality Pharmacy The URAC Specialty Pharmacy 5.0

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Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

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Healthcare Healthcare Marketing Education 68

Pharma Marketing Network

MARCH 20, 2025

Introduction The landscape of healthcare marketing is evolving faster than ever, with new digital trends, regulatory updates, and consumer behaviors reshaping the industry on a weekly basis. This guide explores essential strategies to ensure your team is prepared for the shifting dynamics of healthcare marketing in 2025 and beyond.

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LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. The Rise of Social Media in Healthcare Marketing Social media platforms have become essential tools for healthcare providers to reach and engage with their target audience.

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LEVO Health

JUNE 28, 2024

Generation Z, the cohort born between 1997 and 2012, is a dynamic and digitally-native group that requires a fresh and innovative approach to healthcare marketing. Implementing effective Gen Z marketing strategies is crucial for healthcare providers aiming to engage this tech-savvy and influential generation.

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Referral MD

SEPTEMBER 21, 2023

One area where AI can make an impactful difference is streamlining the referral process for doctors and patients, reducing wait times, and improving the overall quality of healthcare. That said, referrals to specialty providers are crucial to medical treatment due to the fact that many conditions require a specialist’s expertise.

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Medico Reach

AUGUST 28, 2024

When it comes to generative AI for healthcare , it analyzes large sets of unstructured data such as clinical notes, diagnostic images, medical charts and recordings. Use of Gen AI in Different Healthcare Organizations Gen AI is used according to the size and structure of the healthcare establishment it is present in.

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Healthcare Healthcare Physicians Pharmaceutical products 52

Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. If you are a part of the healthcare industry, using the following marketing trends will significantly help you win the race against your competitors.

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Clarify Health

MAY 16, 2024

Chief Strategy Officers (CSOs) for health systems face the constant challenge of finding new revenue streams to cover the increasing costs of high- quality healthcare. For instance, an analysis might reveal that a certain rural area has a high incidence of chronic illnesses but limited access to healthcare facilities.

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Referral MD

NOVEMBER 3, 2023

How the Healthcare Digital Front Door Improves Office Efficiency In recent years, the healthcare industry has undergone a transformation driven by digital technologies. One significant aspect of this transformation is implementing a healthcare digital front door.

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Healthcare Healthcare Electronics Healthcare Provider 52

LEVO Health

JULY 24, 2024

Navigating the healthcare startup landscape is no easy feat. However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success. However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success.

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Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices. Why Is This a Rewarding Career?

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Clarify Health

JANUARY 25, 2024

In the healthcare sector, the strategic use of predictive analytics is crucial for providers aiming to maintain competitiveness. By effectively employing predictive analytics, healthcare providers can ensure they remain responsive and ahead of competitors.

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Healthcare Healthcare Marketing Healthcare Provider 52

Pharma Marketing Network

OCTOBER 26, 2020

For companies that process “special categorizes of data, through research and clinical trials etc.,” The GDPR requires any company that processes large amounts of special categories of personal data to appoint a data protection officer , either by recruitment of a new employee or via an outsourced data protection officer.

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Pharmaceutical Pharma Specialization Healthcare 96

LEVO Health

MAY 7, 2024

Healthcare organizations are increasingly partnering with influencers to build trust with their audience and expand their reach. By collaborating with influencers, healthcare brands can share their message with humanity, connect with consumers personally, and establish credibility within their target communities.

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Clarify Health

JANUARY 9, 2024

Provider organizations can use predictive analytics to fuel strategic growth, identify savings opportunities, and drive greater efficiency for staff and patients. Predictive analytics empower healthcare organizations to strategically expand by leveraging data to forecast future trends and identify potential areas for efficient growth.

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Healthcare Healthcare Healthcare Provider Marketing 52

Scott’s Directories

AUGUST 20, 2024

Telemedicine is becoming increasingly vital in healthcare delivery, especially in Alberta, where distances between patients and doctors can be vast. As this technology continues to evolve, tools like the Alberta Physicians directory ensure that patients and healthcare professionals can connect.

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Rep-Lite

DECEMBER 28, 2023

In the healthcare industry, career coaching allows professionals to identify and bridge skill gaps and create their brand. Let’s discover the benefits of healthcare career coaching services for medical sales representatives and other professionals. Many organizations use referral programs to hire sales reps.

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LEVO Health

MAY 30, 2024

adults turning to the internet for health information, the challenge for healthcare marketers isn’t just reaching a wide audience but connecting with the right individuals in meaningful ways. Personalizing Patient Communications Today’s healthcare consumers expect information and services tailored to their specific needs. With 58.5%

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Healthcare Healthcare Marketing Management 52

Contrarian Sales Techniques

JANUARY 27, 2023

The healthcare industry as a whole is undergoing significant shifts, and medical sales is being impacted as a result. One of the main challenges facing medical sales is the increasing focus on cost containment in the healthcare industry. Another challenge for medical sales is the growing use of technology in healthcare.

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Medical sales Sales Medical Healthcare Provider 52

Scott’s Directories

FEBRUARY 26, 2024

Generating high-quality leads in the healthcare industry is crucial for connecting medical professionals with potential patients. Healthcare lead generation companies , like MD Select, play an essential role in this process. Here’s why specialization is crucial: Targeted Messaging: Each medical specialty has unique selling points.

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pharmaphorum

AUGUST 22, 2022

Jack Torrance, investment specialist for Baillie Gifford’s Health Innovation Fund, tells us how the organisation ensures its investments will have the most significant positive impact on all stakeholders within the healthcare ecosystem. . The status quo in the healthcare sector is an antiquated and fossilised model, Torrance says.

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Scott’s Directories

AUGUST 13, 2024

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. The BC Physician Directory significantly bridges this gap, ensuring patients can easily find the right healthcare provider. It also enhances the overall quality of healthcare in the province.

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Scott’s Directories

JULY 12, 2024

In Manitoba, the healthcare sector thrives, offering vast market opportunities. Whether you’re a pharmaceutical company, a medical equipment supplier, or a healthcare recruiter, having a detailed Manitoba medical directory can significantly enhance your outreach efforts. Why Focus on Manitoba’s Medical Professionals?

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Doctors Marketing Physicians Medical 52

Scott’s Directories

JULY 11, 2024

In Manitoba, the healthcare sector thrives, offering vast market opportunities. Whether you’re a pharmaceutical company, a medical equipment supplier, or a healthcare recruiter, having a detailed Manitoba medical directory can significantly enhance your outreach efforts. Why Focus on Manitoba’s Medical Professionals?

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Doctors Marketing Physicians Medical 52

LEVO Health

JANUARY 18, 2023

The healthcare industry has long focused on the quality of medical treatment as the primary factor in patient satisfaction. However, a recent report released by Accenture found patient experience factors such as convenience, communication, and respect to be just as important to patients when choosing a healthcare provider.

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Healthcare Healthcare Patients Retail 52

LEVO Health

SEPTEMBER 2, 2022

Healthcare marketing is a unique specialty that requires an understanding of the various industry personas and how they each interact with your digital marketing strategy. Healthcare personas embody real people who act as representatives for different patients within your target market. Digital Marketing Tips for Healthcare Personas.

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Nixon Gwilt Law

JUNE 16, 2022

One of the best things about working in healthcare innovation is seeing the impact on historically underserved communities. In honor of Pride, we polled our attorneys on the most exciting innovations for 2SLGBTQIA+ ** people and what other healthcare companies can do to better serve these communities.

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Rep-Lite

APRIL 4, 2024

Sales representatives play a crucial role in connecting healthcare facilities with innovative technologies that improve patient care. This knowledge allows you to speak confidently with healthcare professionals and address their specific needs. Pay close attention to the challenges and priorities of healthcare providers.

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MaBiCo

NOVEMBER 15, 2023

The Future of the Medical Sales Profession: Challenges and Approaches in a Fast-Changing Healthcare Market. Medical sales representatives are professionals who promote medical and health related products or services to healthcare providers, such as hospitals, clinics, pharmacies, and doctors.

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Medical sales Medical sales reps Sales Medical 52

LEVO Health

SEPTEMBER 7, 2022

With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). For the past two years, there has been an upward trend in incorporating native advertising into healthcare marketing strategies. They are non-disruptive and provide a better user experience.

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Medgadget

AUGUST 8, 2023

However, they face long wait times to specialized providers who can make an ASD diagnosis, without which it is very difficult to access treatment. Qualified healthcare providers administer these evaluations during an existing appointment. Medgadget: How is ASD diagnosed at present? How is this suboptimal?

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