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While advanced analytics and AI can unlock unprecedented insights, it’s the thoughtful application of these insights that transforms routine interactions between pharmaceutical representatives and healthcareproviders into lasting relationships.
We cannot change the fact that some patients must take multiple drugs, but we can certainly change how we manage it with careful coordination and communication among healthcareproviders, and personalized medicine practices such as pharmacogenomics.
As multi-billion investment continues to pour into the R&D of future obesity medications, the need for evidence generation of health benefits beyond short-term weight loss will be critical to the decision-making of healthcareproviders and payers. appeared first on MedCity News.
It is easy to assume that healthcareproviders (HCPs) all want to go back to in-person meetings after having been confined to Zoom and Microsoft Teams meetings during the pandemic years. They asked the very important question: what do HCPs really prefer when it comes to Pharma-sponsored small-group meetings such as advisory boards?
Pharma-exclusive Webinar: The 2025 Pharma Toolkit for Virtual Medical Education About the webinar Step into the future of medical education with our exclusive webinar series from February 25-26, designed specifically for Pharma leaders.
SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. This means higher healthcare costs. Forget the fact that prescription drugs only account for $.10
IN SUMMARY: American healthcare is failing. While there are lots of reasons for this the silence of healthcareproviders is a huge reason. Pharma should include warnings about obesity on every drug product page that could be caused by obesity. If I can do it others can too.
Introduction The healthcare industry is undergoing a significant transformation, and ad budgeting is at the center of this shift. But what is driving this surge in healthcare ad spend? More importantly, how can pharma marketing executives capitalize on these trends to maximize ROI?
Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? health insurers report billions as small providers face stress in the first quarter. This has to be upsetting to employers experiencing riding employee healthcare costs. The post Value-based healthcare can help reduce costs.
For patients who may be unable to afford the high cost of GLP-1 obesity drugs or are worried about the side effects, it’s important for healthcareproviders to offer education on herbal alternatives and consider these as part of the broader treatment conversation. appeared first on MedCity News.
Medication adherence is a large and growing challenge for pharma companies, healthcareproviders and the patients they serve. In the U.S. Research shows that 20% of patients have failed to fill a script in the past, and one-third aren’t confident managing their illness.
In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively.
It’s a reality for many of us in pharma sales in Malaysia. Generics are a vital part of the healthcare system, offering safe and cost-effective alternatives. Why This Hits Close to Home for Pharma Reps As someone in pharma sales, this problem feels personal.
From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcareproviders. The Connection Between Pharma Research and Marketing Effective marketing starts with understanding your audience.
Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.
Now, it has launched a similar platform for healthcareproviders. The new platform, called “Provider Mode,” is designed to help providers search for drug cost information while they are conducting appointments with their patients.
The company and the European Medicines Agency warned European healthcareproviders to continue limiting new patient prescriptions until the shortages let up.
From promoting blockbuster drugs like Humira to leveraging new technologies, pharma marketing executives need actionable strategies to succeed in a rapidly evolving landscape. Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. While the U.S.
Imagine SEO as a roadmap guiding patients and healthcare professionals to the information they need about your products. Crafting an Effective SEO Strategy for Pharma Marketing Creating a successful SEO campaign begins with a strong foundation. Include branded drug names, trending healthcare terms, and specific conditions.
The pace of change in healthcare marketing has reached an all-time high. This is especially true when it comes to developing modern pharma marketing strategies. However, the healthcare landscape is no longer static. For pharma marketing executives, this means traditional planning models may no longer suffice.
For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Drug access programs are initiatives, often run by pharmaceutical companies in collaboration with healthcareproviders, to make essential medications more accessible to patients.
But how can pharma marketers harness its full potential? For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Why Display Advertising Matters in Pharma In pharma, the stakes are high. What Is Display Advertising?
It’s time to add another vaccine to the shortage list in the United States as the CDC has urged healthcareproviders to conserve their supply of tetanus shots. The warning from the national public health agency comes after one of the two providers of tetanus shots in the U.S.,
As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcareproviders. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. For further reading on AI applications, visit Pharma Marketing.
Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat. Disclaimer: This content is not medical advice.
Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcareproviders (HCPs) and patients. For pharma marketing teams, staying ahead of programmatic advertising trends is not just importantits essential for success. But what exactly is programmatic advertising?
The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. The expectations of customers are evolving.
This article explores the benefits, barriers, and strategic roadmap for cross-platform PPC reporting tailored to pharma campaigns. It provides actionable insights to help marketing teams unify data, increase ROI, and comply with strict industry regulations. Because in pharma, campaign success isn’t just about clicks.
travelers and healthcareproviders looking for another—and potentially safer—dengue vaccine will have to keep waiting. | U.S. travelers and healthcareproviders looking for another—and potentially safer—dengue vaccine will have to keep waiting.
These networksspanning healthcare professionals, patients, and digital platformsare the lifeblood of modern pharma marketing. In the pharmaceutical industry, these networks often include healthcareproviders, patient groups, digital channels, and key opinion leaders (KOLs). What Are Marketing Networks?
Pharma-exclusive Webinar: Next-gen Virtual Tools for Education & Learning in the Life Sciences About the webinar Join us for one of three webinar sessions, tailored exclusively for Pharma leaders. Between November 18–20, we will delve into the future of educational tools in the life sciences industry.
Equally important is understanding your target audience—patients, healthcare professionals, regulators, and payers. Investigate unmet patient needs by gathering insights directly from patients and healthcareproviders through surveys and focus groups. Conduct Robust Market Research Market research is your foundation.
2 Key Factors to Consider When Choosing a Partner 3 Strategies for Evaluating Pharma Marketing Companies 4 Measuring Success and Building Long-Term Partnerships Why Partner with a Pharmaceutical Marketing Company? Regulatory and Compliance Knowledge Pharma marketing has unique rulesdoes the agency understand them?
ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.
Is the diversity outlook improving among healthcare professionals? Find out in our latest report from the 2023 Pharma Market Research Conference. How does a diverse patient audience feel about representation among their own physicians? The post Why Diversity Matters to Patients appeared first on InCrowd.
SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Only 3% said they prefer pharma websites” The key here is the term “influencers.” Imagine a survey like this from a company that specializes in patient influencers.
Reading time: 3 minutes The pharmaceutical and medtech industries are tackling some of the toughest challenges in healthcare, from improving patient care to navigating complex regulations. By cutting down on complexity and focusing on accessibility, these tools make it easier for patients to navigate their healthcare journeys.
Cognitive and negative symptoms may be under-appreciated by healthcareproviders and unknown to people with schizophrenia and their caregivers. Look Beyond Stable seeks to dispel misconceptions surrounding schizophrenia while providing informative resources to those who need them.
With the rapid evolution of healthcare needs and the increasing pressure to deliver value-driven outcomes, AI-powered CRM systems have emerged as a game-changer. Enhanced Data Analysis Pharma CRM systems generate vast amounts of data, including prescription trends, market access data, claims, and feedback from healthcareproviders.
With healthcareproviders (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. This article explores why omnichannel marketing is critical for pharma success and how you can implement it effectively.
Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). However, only 32% of patients trust pharma-developed apps. In this article, we’ll explore the most viable ways in which pharma can make a patient portal engaging.
By offering a tool where users can self-select skin tones and view eczema across different skin types, the initiative addresses the gap in healthcare imagery for skin of color, empowering both patients and healthcareproviders.
That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcareprovider to communicate the importance of exercise.
Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.
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