Pharma Marketing Network

OCTOBER 8, 2024

In an ever-evolving industry like healthcare, building a robust brand strategy is no longer optional but essential for pharma marketers. As healthcare continues to integrate with technology, pharma marketers must navigate these changes adeptly to develop a winning healthcare brand strategy.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Pharma Marketing Network

OCTOBER 29, 2024

Pharma advertising isn’t just about promoting products—it’s about reaching patients, caregivers, and healthcare professionals with valuable, meaningful information. For pharma marketing executives, creating campaigns that prioritize patient empowerment and product knowledge is crucial.

Pharma 52

Pharma Ethics Media Healthcare Provider 52

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. This means higher healthcare costs. Forget the fact that prescription drugs only account for $.10

Healthcare 310

Healthcare Healthcare Insurance Media 310

Pharma Marketing Network

OCTOBER 9, 2024

In the rapidly evolving landscape of pharmaceutical marketing, mobile advertising solutions have emerged as a pivotal tool for reaching both patients and healthcare professionals. As the healthcare industry becomes more digitized, mobile platforms offer a unique opportunity to engage with patients and healthcare professionals in real time.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Fierce Pharma

SEPTEMBER 3, 2024

The company and the European Medicines Agency warned European healthcare providers to continue limiting new patient prescriptions until the shortages let up.

Healthcare Provider 287

Healthcare Provider Prescription Medicine Healthcare 287

World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? health insurers report billions as small providers face stress in the first quarter. This has to be upsetting to employers experiencing riding employee healthcare costs. The post Value-based healthcare can help reduce costs.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

World of DTC Marketing

SEPTEMBER 17, 2020

IN SUMMARY: American healthcare is failing. While there are lots of reasons for this the silence of healthcare providers is a huge reason. Pharma should include warnings about obesity on every drug product page that could be caused by obesity. If I can do it others can too.

Healthcare 242

Healthcare Healthcare Insurance Healthcare Provider 242

Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. This article provides a comprehensive overview of the various facets of pharmaceutical marketing, from its historical evolution to future trends.

Marketing 52

Marketing Pharma Media Education 52

Pharma Marketing Network

OCTOBER 14, 2024

As the landscape evolves, pharma executives must adapt their marketing strategies to remain competitive and effectively reach their target audiences. This has led to increased scrutiny of marketing practices and a demand for greater transparency in communications with healthcare professionals and patients.

Pharma 52

Pharma Marketing Competition Healthcare 52

Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.

Marketing 40

Marketing Healthcare Healthcare Pharma 40

Pharmaceutical Technology

NOVEMBER 30, 2023

Changing trends show a reduction in HCP contact with the pharma industry and an increased prioritisation of in-person contact.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Pharma 52

Pharma Marketing Network

OCTOBER 7, 2024

This article explores the intricacies of brand positioning strategies for pharma marketers, focusing on understanding brand positioning, identifying challenges, leveraging customer insights, and more. Moreover, effective brand positioning in pharma requires a strategic approach that incorporates both rational and emotional elements.

Competition 52

Competition Marketing Pharma Healthcare 52

Fierce Pharma

MARCH 1, 2024

It’s time to add another vaccine to the shortage list in the United States as the CDC has urged healthcare providers to conserve their supply of tetanus shots. The warning from the national public health agency comes after one of the two providers of tetanus shots in the U.S.,

Healthcare Provider 293

Healthcare Provider Healthcare Healthcare 293

European Pharmaceutical Review

MARCH 21, 2024

At Clalit, which is the second largest healthcare provider in the world, I worked in several management positions and gained a broad understanding of the needs and constraints of a healthcare system. At Pfizer I promote the company’s interests and deliver value-based messages within the government arena.

Healthcare 110

Healthcare Healthcare Patients Medicine 110

Pharma Marketing Network

OCTOBER 14, 2023

It involves the use of digital technology and personalized strategies to improve communication between patients and healthcare providers. Understanding Patient Engagement Patient engagement is the process of engaging patients in their healthcare journey.

Patients 52

Patients Pharma Healthcare Provider Healthcare 52

Pharma Marketing Network

OCTOBER 25, 2024

For pharma marketing executives , reaching audiences in meaningful, personalized ways has never been more critical. To put it simply, digital marketing in pharma is the bridge to reach these audiences effectively. Email Marketing: Email remains a powerful tool for healthcare providers.

Marketing 52

Marketing Pharmaceutical Pharma Healthcare Provider 52

Pharma Marketing Network

OCTOBER 14, 2024

In the ever-evolving landscape of pharmaceutical marketing, the traditional methods of reaching healthcare professionals and consumers are gradually being supplemented by innovative digital strategies. This approach not only enhances the credibility of the message but also increases the likelihood of adoption by the intended audience.

Networking 52

Networking Marketing Pharma Healthcare 52

Fierce Pharma

JULY 11, 2023

travelers and healthcare providers looking for another—and potentially safer—dengue vaccine will have to keep waiting. | U.S. travelers and healthcare providers looking for another—and potentially safer—dengue vaccine will have to keep waiting.

FDA 193

FDA Healthcare Provider Healthcare Healthcare 193

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). However, only 32% of patients trust pharma-developed apps. In this article, we’ll explore the most viable ways in which pharma can make a patient portal engaging.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

MedCity News

NOVEMBER 3, 2024

As multi-billion investment continues to pour into the R&D of future obesity medications, the need for evidence generation of health benefits beyond short-term weight loss will be critical to the decision-making of healthcare providers and payers. appeared first on MedCity News.

Healthcare Provider 89

Healthcare Provider Healthcare Healthcare Medical 89

Pharmaceutical Technology

JUNE 28, 2023

Nordic healthcare providers are leading the momentum in enhancing ESG considerations. We examine the regional developments that will provide a competitive edge to pharma manufacturers.

Pharma 52

Pharma Healthcare Provider Competition Manufacturing 52

MedCity News

OCTOBER 23, 2024

For patients who may be unable to afford the high cost of GLP-1 obesity drugs or are worried about the side effects, it’s important for healthcare providers to offer education on herbal alternatives and consider these as part of the broader treatment conversation. appeared first on MedCity News.

Side effects 107

Side effects Healthcare Provider Education Healthcare 107

Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.

Marketing 96

Marketing Pharma Media Healthcare Provider 96

Prognos Health

AUGUST 20, 2023

Why are pharma brand teams using brand eligible patient alerts as part of their marketing and educational strategy? Typically delivered daily or weekly, alerts can let pharma brand teams know when healthcare providers have taken a specific action or are treating certain types of patients. Q: What are alerts?

Pharma 52

Pharma Patients Healthcare Provider Physicians 52

Pharma Marketing Network

OCTOBER 23, 2024

That’s where pharma market research comes in. Whether you’re launching a new drug or competing with established brands like Humira or Jardiance , market research provides the insights you need to succeed. But how exactly does pharma market research work, and why is it so essential for marketing professionals?

Competition 52

Competition Marketing Pharma Medical 52

Pharmaceutical Technology

JULY 19, 2022

All aspects of environmental, social, and governance (ESG) are important, and in the healthcare industry, companies must excel across all three. Listed below are the impact of ESG on healthcare, as identified by GlobalData. The post ESG Top Trends: Healthcare ESG Impact appeared first on Pharmaceutical Technology.

Healthcare 64

Healthcare Healthcare Government Healthcare Provider 64

PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. How should leading pharma companies respond? healthcare ecosystem. Understanding Trends.

Key account management 117

Key account management Pharma Management Manufacturing 117

Medico Reach

JUNE 16, 2022

Infographic content: The onset of the COVID-19 pandemic has pushed significant growth in the US Healthcare Industry, with 2022 being the year of consumer influence. With higher interoperability levels and significantly better price transparency for medical bills and drugs, the US healthcare industry is dead set on growth.

Healthcare 98

Healthcare Healthcare Distribution Healthcare Provider 98

Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

Pharma 98

Pharma Patients Healthcare Provider Healthcare 98

Pharma Marketing Network

OCTOBER 3, 2024

Understanding PPC analytics in the context of pharma marketing is crucial for optimizing campaigns and ensuring a high return on investment. At its core, PPC analytics is about understanding how potential patients and healthcare professionals interact with online ads.

Marketing 52

Marketing Pharma Pharmaceutical Consulting 52

Contrarian Sales Techniques

FEBRUARY 21, 2023

Pharmaceutical sales representatives play a crucial role in the healthcare industry , even though they cannot provide direct advice on medicines or medical devices. By educating providers about the benefits of new drugs and medical devices, they can help to improve patient outcomes and reduce the overall burden of disease.

Pharma sales reps 40

Pharma sales reps Sales Pharma Healthcare Provider 40

Impetus Digital

AUGUST 2, 2024

Supply Chain Management Due to geopolitical and climate-related challenges , Pharma supply chain disruptions are becoming increasingly common and complex. To avoid compliance issues , it is essential to keep up with new regulatory changes, including updated reporting guidelines and safety requirements.

Pharma 94

Pharma Manufacturing Medicine Marketing 94

Fierce Pharma

NOVEMBER 16, 2023

By Yuri Fesko, MD | Our latest white paper, delves deep into the symbiotic relationship between diagnostic labs, pharmaceutical companies, and healthcare providers in the era of precision medicine.

Healthcare Provider 130

Healthcare Provider Medicine Healthcare Healthcare 130

Pharmaceutical Technology

APRIL 24, 2023

The Covid-19 pandemic pushed the healthcare industry toward rapid digitalisation, with the rise of telehealth, telepresence systems, remote diagnostics, predictive AI, and wearable technology now changing the way healthcare is delivered and improving patient outcomes.

Healthcare 95

Healthcare Healthcare Doctors Patients 95

Fierce Pharma

SEPTEMBER 13, 2023

The evolution of clinical research has been dependent on the conversion of Healthcare Organizations (HCOs) to clinical research sites, along with the conversion of Healthcare Providers (HCPs) to Pr | Effective site enablement must address several factors, including protocol design, training, patient recruitment and enrollment, and more.

Competition 130

Competition Healthcare Provider Recruitment Training 130

PharmExec

JULY 7, 2023

Through the power of large language models and generative AI, pharma and biotech companies are transforming medical information delivery by offering direct, trustworthy, and accurate answers to patients and healthcare providers, significantly reducing time and frustration.

Engineering 98

Engineering Healthcare Provider Patients Pharma 98