Infuse Medical

DECEMBER 17, 2024

This media becomes especially important in healthcare since it enables the clear, concise, and efficient communication of difficult medical ideas, techniques, and patient education resources. Medical video production is producing excellent videos, especially for the demands of the pharmaceutical, medical device, and healthcare sectors.

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Training Medical Healthcare Healthcare 130

Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcare providers alike. In pharma, respected healthcare influencers can be powerful allies.

Marketing 52

Marketing Pharma Media Education 52

Healthcare Success

OCTOBER 30, 2023

Do you want to position your healthcare products and services where your target audience actively seeks them? Focus on reputation-building digital marketing strategies to build healthcare consumer confidence in your providers, products, and services. Do you want to compete in each of your local markets? Why is this so important?

Marketing 114

Marketing Healthcare Healthcare Media 114

LEVO Health

AUGUST 8, 2023

Social media has become an integral part of our daily lives, influencing everything from personal connections to business strategies. However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services.

Media 52

Media Healthcare Healthcare Marketing 52

LEVO Health

MAY 23, 2023

In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use healthcare data analytics to gain insights that can transform their marketing efforts in the digital age.

Healthcare 97

Healthcare Healthcare Media Marketing 97

Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. However, the healthcare landscape is no longer static. That includes planning for the next privacy policy shift, being nimble with content personalization, and preparing for media fragmentation across emerging platforms.

Marketing 52

Marketing Pharma Media Networking 52

PM360

JULY 26, 2022

A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early 20s, will soon be taking charge of their own healthcare for the first time in their lives. Gen Zers grew up on social media and are entrenched in influencer culture. Holistic Health.

Healthcare 105

Healthcare Healthcare Marketing Healthcare Provider 105

Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Social media : Facebook and LinkedIn offer tailored targeting for healthcare professionals and patients.

Pharma 52

Pharma Healthcare Provider Media Marketing 52

Pharma Marketing Network

MARCH 13, 2025

Expanding into Programmatic and Digital Advertising A pharma ad ban on TV would accelerate the industry’s shift toward programmatic advertising, social media, and paid search campaigns. Digital platforms provide a more targeted approach, reaching specific patient demographics based on health interests and search behavior.

Pharma 59

Pharma Physicians Education Media 59

Evolve Your Success

FEBRUARY 26, 2025

billion worth of healthcare products on five continents. So I love working with high performers and I love training and working with sales teams, and all of that came after about 20 years working in healthcare marketing, sales and leadership positions. You would think most people in healthcare they’re expert negotiators.

Medical sales reps 130

Medical sales reps Medical sales Sales Medical 130

Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. More businesses are developing with innovative ways to disrupt the status quo and drive competition in healthcare. The answer is twofold.

Competition 109

Competition Healthcare Healthcare Marketing 109

World of DTC Marketing

SEPTEMBER 14, 2021

The misinformation around COVID continues to permeate the media. ” While telehealth tends to increase with COVID spread, patients rarely have the opportunity to ask general health questions from their healthcare provider. COVID has clearly identified a major issue with online health information, especially in social media.

Media 159

Media Healthcare Provider Insurance Doctors 159

World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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Insurance Doctors Pharma Side effects 200

Healthcare Success

JUNE 13, 2022

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

Healthcare 95

Healthcare Healthcare Marketing Patients 95

Penrod

MAY 24, 2024

This combination can lead to more efficient operations, happier patients, and a more cohesive healthcare environment. Lack of Data Integration Integrating electronic health records (EHR) across all hospital departments is crucial for providing high-quality patient care, yet many healthcare facilities struggle with this task.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Patients 52

Pharma Marketing Network

DECEMBER 5, 2024

These networksspanning healthcare professionals, patients, and digital platformsare the lifeblood of modern pharma marketing. In the pharmaceutical industry, these networks often include healthcare providers, patient groups, digital channels, and key opinion leaders (KOLs). What Are Marketing Networks?

Networking 52

Networking Marketing Pharmaceutical Pharma 52

MedCepts

NOVEMBER 7, 2017

The first impression made can be a crucial factor to your success as an individual, business, team, healthcare provider, sales professional, website or brand. Making a good first impression while Branding and Social Media for healthcare providers is also important. Be sure you make a good impression!

Medical 98

Medical Healthcare Healthcare Networking 98

Pharma Marketing Network

JANUARY 11, 2025

Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. For any health issues, always consult a healthcare professional.

Pharmaceutical 52

Pharmaceutical Marketing Pharma Healthcare Provider 52

LEVO Health

JUNE 28, 2024

Generation Z, the cohort born between 1997 and 2012, is a dynamic and digitally-native group that requires a fresh and innovative approach to healthcare marketing. Implementing effective Gen Z marketing strategies is crucial for healthcare providers aiming to engage this tech-savvy and influential generation.

Marketing 52

Marketing Healthcare Healthcare Media 52

Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

Healthcare 68

Healthcare Healthcare Marketing Education 68

Pharma Marketing Network

MARCH 12, 2025

In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. Understanding how patients and healthcare professionals search for medical information is key. For any health issues, always consult a healthcare professional.

Marketing 59

Marketing Pharma Prescription Competition 59

PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.

Marketing 96

Marketing Pharma Media Healthcare Provider 96

PM360

MAY 21, 2024

Other channels, like social media, present a fantastic investment opportunity for clients interested in lean-in engagement, especially platforms like YouTube, Instagram, or TikTok that offer vertical video experiences that are phenomenally popular right now across patient demographics. So what should clients do?

Media 105

Media Healthcare Healthcare Marketing 105

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 109

Leads Patients Healthcare Provider Healthcare 109

Pharma Marketing Network

OCTOBER 6, 2021

Adelaide, a leader in the evidence-based media quality measurement space, provides marketers with a way to navigate the consumer privacy movement responsibly. Leveraging attention metrics, Adelaide has helped leading brands across all verticals understand true media quality to deliver better full-funnel outcomes.

Pharma 98

Pharma Media Digital Media Marketing 98

PharmExec

MARCH 31, 2025

Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.

Prescription 52

Prescription Pharma Media Healthcare Provider 52

Scott Burrows

MARCH 29, 2023

Healthcare Resilience is More than Dollars and Cents As a healthcare resilience and overcoming adversity speaker , it was interesting to read a recent piece (February 7, 2023) by physician and healthcare expert, Sanjay Saxena titled, “For US Hospitals, Resilience Requires Tough Choices.” Change must start today.

Healthcare 52

Healthcare Healthcare Healthcare Provider Media 52

Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. Connecting with patients, healthcare providers, and caregivers online builds trust, enhances engagement, and strengthens brand loyalty.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Pharma Marketing Network

FEBRUARY 17, 2025

A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients. Advanced Digital Strategies: They leverage tools like programmatic advertising, AI-driven personalization, and social media campaigns tailored for HCPs and patients.

Marketing 52

Marketing Pharmaceutical Pharma Prescription 52

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. Reason 5: GoodRx HCP Media Solutions Are NEW How can “new” solutions already have an audience of nearly a million HCPs?

Media 52

Media Prescription Healthcare Provider Patients 52

Healthcare Success

DECEMBER 22, 2022

Your CEO expects you to be a graphic designer, writer, web developer , videographer, social media guru, online advertising expert , SEO expert , traditional media buyer, content marketer , brand expert , physician liaison , and PR person.". Finally, you can also consider an integrated healthcare marketing agency. Yes, I will.

Marketing 59

Marketing Healthcare Healthcare Media 59

Evolve Your Success

SEPTEMBER 18, 2024

Gain firsthand insights into the nuances of working with gastroenterologists, the dynamics of outpatient surgery centers, and the profound impact of patient care through feedback from healthcare providers.

Sales 130

Sales Medical sales Medical sales reps Medical 130

Pharma Marketing Network

OCTOBER 17, 2024

In an increasingly competitive pharmaceutical landscape, the significance of healthcare branding has never been more pronounced. This article delves into the essence of healthcare branding and explores strategic approaches for pharma marketing, emphasizing the importance of digital platforms and the measurement of branding impact.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

Healthcare 52

Healthcare Healthcare Marketing Media 52

LEVO Health

JULY 24, 2024

Navigating the healthcare startup landscape is no easy feat. However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success. However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success.

Marketing 52

Marketing Healthcare Healthcare Healthcare Provider 52

Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. If you are a part of the healthcare industry, using the following marketing trends will significantly help you win the race against your competitors.

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Marketing Healthcare Healthcare Physicians 52