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Can Herbal Alternatives Ease the Economic Burden of Weight Loss Drugs?

MedCity News

For patients who may be unable to afford the high cost of GLP-1 obesity drugs or are worried about the side effects, it’s important for healthcare providers to offer education on herbal alternatives and consider these as part of the broader treatment conversation. appeared first on MedCity News.

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How AI can help healthcare providers with patient care management

Clarify Health

From enhancing diagnostic accuracy, to leveraging predictive analytics and developing personalized care plans, to supporting decision making and enhancing patient engagement, the use of AI in healthcare has many promising applications. This, in turn, strengthens market positioning, fosters patient trust, and helps to drive growth.

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Teva’s AUSTEDO XR Campaign Featured in MM+M

Eversana Intouch

AUSTEDO XR helps treat tardive dyskinesia (TD), a side effect of taking medications for mental illness. For pharma in general, it might be weeks or longer before you can even talk to your healthcare provider,” she says. “So MM+M recently named Teva Pharmaceuticals’ AUSTEDO XR campaign as their Campaign of the Week!

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Getting an Rx does not address health problems

World of DTC Marketing

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

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Maximizing ROI in Pharma: The Power of Display Advertising for Targeted Campaigns

Pharma Marketing Network

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Include required disclaimers and side effect warnings. How can I measure the ROI of display advertising?

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Pharmaceutical Advertising: Strategies and Insights for Effective Pharma Marketing

Pharma Marketing Network

Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. How can you ensure your strategy stands out?

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The Role of ChatGPT in Enhancing Pharma Marketing Efficiency and Effectiveness

PM360

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.