Scott’s Directories
SEPTEMBER 11, 2024
The healthcare landscape is changing rapidly, and nowhere is this more evident than in Ontario with the rise of telemedicine. For B2B sales professionals, adapting to this shift is essential for success. Highlight how your solutions can facilitate this accessibility, making healthcare more convenient and effective.
Pharmaceutical Representative Training
MARCH 17, 2025
Patient and healthcare professionals anticipate personalized, communication based on value. A world that craves customization has made generic sales pitches insufficient. Regulatory issues are another challenge that may be encountered by pharma sales teams. The expectations of customers are evolving.
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Scott’s Directories
MAY 5, 2023
MD Select is a Canadian database of medical professionals that is designed to help businesses access the best healthcare providers. If you’re looking to make B2B sales in the healthcare industry, MD Select is an invaluable resource for building a list of targeted contacts.
PM360
JANUARY 24, 2025
Applying AI to GVDs Amassing comprehensive productand market-related data, GVDs demonstrate the value of a pharmaceutical product to various stakeholders, including payers, healthcare providers, and regulatory bodies.
Pharma Marketing Network
FEBRUARY 17, 2025
A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients. Finding the right one requires looking beyond their sales pitch to see if they truly understand your brand, your market, and your goals.
Contrarian Sales Techniques
JANUARY 26, 2023
The ability to persuade is an essential skill for any sales professional, and it's particularly important in the medical field. Healthcare providers are busy people, and they don't have time to listen to a sales pitch unless it's relevant to their needs.
Contrarian Sales Techniques
OCTOBER 31, 2023
For one, it often led to reps pushing products without genuinely considering the needs or best interests of the healthcare providers or patients. There was this constant pressure to hit sales targets, sometimes at the expense of building meaningful, long-term relationships. It's not just about a one-time sale.
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