Pharma Marketing Network

MAY 3, 2023

In this article, we will explore the regulatory environment of pharmaceutical marketing and how companies are navigating it to balance patient safety and industry innovation. In recent years, digital marketing has become an increasingly important tool for pharmaceutical companies to reach patients and healthcare providers.

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Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. Patient safety Patient safety is paramount.

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Pharmaceutical Commerce

JULY 17, 2024

How teamwork among safety-net healthcare providers and pharma can make the difference.

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Referral MD

FEBRUARY 28, 2025

In this blog, well explore how digital patient intake can revolutionize healthcare efficiency, one click (or tap) at a time. Digital patient intake (forms) are electronic versions of the traditional paper forms patients fill out when visiting a healthcare provider. What is Digital Patient Intake?

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Pharmaceutical Technology

JULY 25, 2022

“There are already opportunities for patients to track their health through smart medical devices sending reports directly to their healthcare provider. These healthcare providers will offer telemedicine, allowing remote patient monitoring from the comfort of the patients’ own homes.

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PM360

JANUARY 24, 2025

Applying AI to GVDs Amassing comprehensive productand market-related data, GVDs demonstrate the value of a pharmaceutical product to various stakeholders, including payers, healthcare providers, and regulatory bodies.

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Contrarian Sales Techniques

JANUARY 25, 2023

This helps me to be able to answer any question or concern a healthcare provider may have about the product. It is also crucial that I provide accurate and unbiased information to healthcare providers. I am bound by regulations and guidelines that prohibit me from providing false or misleading information.

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Dinamic OR

SEPTEMBER 6, 2024

By providing a standardized method for organizing surgical tools, our surface mapping technology minimizes the learning curve and allows for a smoother transition of responsibilities. It also ensures that critical instruments are always within reach, reducing the potential for errors and enhancing patient safety.

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Pharma Marketing Network

DECEMBER 31, 2024

Are you targeting healthcare providers (HCPs), patients, or payers? Highlight topics like disease awareness, drug safety, and lifestyle tips to add value to your audience. This article breaks down key strategies to help you master pharmaceutical marketing while staying ahead of the curve.

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Infuse Medical

MARCH 22, 2024

This realistic training environment can improve clinical outcomes and patient safety. VR technology enables healthcare organizations to deliver high-quality training programs to geographically dispersed participants without sacrificing the effectiveness of the learning experience.

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European Pharmaceutical Review

NOVEMBER 11, 2022

The authorisation, based on a Phase III trial ( NCT02931539 ), compared the safety and efficacy of livtencity TM in adults with refractory CMV with or without resistance to prior therapies. The centralised marketing authorisation is valid in all EU member states, Iceland, Liechtenstein, Norway and Northern Ireland.

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Silver Line CRM

JANUARY 30, 2025

Its designed to make life easier for healthcare providers, patients, and operational teams by providing actionable insights using real-time data from Salesforce Data Cloud. This offering is tightly grounded using Data Cloud and the Einstein Trust Layer to only offer valid product and safety responses.

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Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.

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Infuse Medical

DECEMBER 17, 2024

These animations let businesses more successfully show safety, benefits, and product functionality than with more conventional techniques. By allowing healthcare providers, students, and patients to see the process from beginning to end, 3D medical animation helps to break down these surgeries into reasonable portions.

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PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. This method provides patients easier access to the right information from the start and invites them to explore more info on the branded website.

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Contrarian Sales Techniques

NOVEMBER 22, 2024

Established under the Ministry of Health, the MDA regulates the safety and efficacy of medical devices in the country, making it an essential checkpoint for sales reps. Reps must work closely with regulatory teams to ensure the device complies with MDA standards, including technical specifications, safety certifications, and proper labeling.

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European Pharmaceutical Review

APRIL 11, 2024

Consequently, this has led to “greater interest and investment in biosimilar development, as well as increased collaboration between biosimilar manufacturers and healthcare providers to improve patient access and uptake”. In-house manufacturing has become “increasingly popular” with biosimilar companies, according to the report.

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European Pharmaceutical Review

SEPTEMBER 2, 2022

To ensure the safety of medicines post-regulatory approval, a risk management plan (RMP) is established. Sophie Jouaville , PhD, is an associate principal at IQVIA, where she works on the design and oversight of non-interventional real-world evidence (RWE) safety and health economics and outcomes research (HEOR) studies.

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Contrarian Sales Techniques

JANUARY 25, 2023

Regulatory requirements such as HIPAA and FDA regulations are put in place to protect patient's safety and ensure that all sales and marketing efforts are compliant. It's not just about selling a product, it's about ensuring that all sales and marketing efforts are compliant and patient's safety is kept as a top priority.

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Contrarian Sales Techniques

MAY 17, 2024

We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills. Working for an ethical pharmaceutical company, we were trained to prioritize safety, efficacy, and quality above all else.

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Pharmaceutical Technology

MAY 11, 2023

“This approval is the culmination of extensive work and collaboration with the NMOSD community, including patients, caregivers and healthcare providers who participated in the CHAMPION-NMOSD trial, and we’re proud to continue improving access to our innovative medicines worldwide.”

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Clarify Health

JANUARY 29, 2024

Optimizing resource allocation: By streamlining processes and improving communication between healthcare providers, hospitals can optimize the use of resources, reduce unnecessary tests or procedures, and enhance overall operational efficiency.

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LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. The Rise of Social Media in Healthcare Marketing Social media platforms have become essential tools for healthcare providers to reach and engage with their target audience.

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Infuse Medical

JULY 4, 2024

This can be done by providing real-time overlays of critical information during surgeries. This results in improved surgical outcomes and patient safety. With the help of AR technology, healthcare professionals can visualize wounds in three dimensions. Advanced Wound Care Management AR technology also helps in managing wounds.

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Pharmacy Times

MARCH 25, 2025

Nations first ISMP medication safety fellowship shared with a healthcare provider.

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Pharmaceutical Technology

FEBRUARY 3, 2023

In the PATH-HOME trial, 92% of healthcare providers, patients and caregivers successfully administered Tezspire in the clinic and at home throughout the study. Asthma control improvement and safety profile were consistent with previous clinical trials.

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Pharmaceutical Technology

JANUARY 16, 2023

Throughout the PATH-HOME trial, 92% of the patients, healthcare providers, and caregivers could successfully administer Tezspire in the clinic and at home. In the PATH-HOME trial, Tezspire showed improved asthma control and a safety profile consistent with previous clinical trials.

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European Pharmaceutical Review

JULY 20, 2023

Covered SoHO activities are “action[s], or series of actions, that [have] a direct impact on safety, quality or efficacy of SoHOs.” This will enable better monitoring of the safety and quality of these products, but it may also require additional investments in IT infrastructure.

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pharmaphorum

SEPTEMBER 16, 2022

The week 16 data of lebrikizumab […] points towards a drug with robust efficacy with hardly any safety trade-offs. Given its potential benefits for healthcare providers and patients, the companies hope lebrikizumab will assist in a continuance of the evolution of the AD treatment landscape that has already begun to be seen.

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Pharma Marketing Network

OCTOBER 6, 2021

The FDA requires that pharmaceutical ads present the benefits and risks of a prescription drug in a balanced fashion, meaning a large portion of creative is dedicated to important safety information (ISI) rather than brand message. The role of media is to create an environment that funnels attention to creative.

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Referral MD

FEBRUARY 15, 2024

. “The sharing and administrative functions of coordinating healthcare lag decades behind. 75% of patient information in the US is still exchanged via fax, costing US healthcare billions of dollars yearly…and more importantly, compromising patient safety and provider job satisfaction.”

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Impetus Digital

JANUARY 30, 2023

Safety and Quality Control The safety and quality of medications are paramount when it comes to patient care. This includes manufacturers, distributors, government agencies, healthcare providers , and other industry players, all of whom can positively or negatively influence the pharmaceutical supply chain.

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Contrarian Sales Techniques

FEBRUARY 25, 2023

It also underscores the need for patients to communicate openly with their healthcare providers about any health concerns or issues they may have. Clinical studies play an essential role in determining the safety and efficacy of new drugs before they can be approved for the public.

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Pharma Marketing Network

NOVEMBER 20, 2020

When it comes to communicating with healthcare providers, 60% of patients would rather use technology to communicate with healthcare providers and manage their conditions. The way patients are seeking and obtaining healthcare has certainly changed over the past year due to COVID-19. Brought to you by Greystone.net.

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Referral MD

OCTOBER 12, 2023

It involves the integration of various healthcare professionals, organizations, and settings to support the needs of patients. Enhanced Communication and Collaboration Effective care coordination is essential for improving communication and collaboration among healthcare providers. 5 Ways Care Coordination Helps the Patient 1.

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Referral MD

OCTOBER 24, 2023

So, expectations are high that healthcare providers, whom people trust with their lives, are also vigilant regarding cybersecurity. In the meantime, management should be provided regular reports on the cybersecurity status and the following steps to be taken. A Four-Step Program for Protecting Patient Data The U.S.

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Pharma Marketing Network

OCTOBER 17, 2024

Understanding the Role of Branding in Healthcare Branding in healthcare goes beyond mere aesthetics or catchy slogans; it embodies the trust, credibility, and values that a company stands for. It provides a platform for consistent messaging, ensuring that the company’s values and commitments are clearly communicated and understood.

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