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Top Considerations for Data Protection and Cybersecurity within the Pharmaceutical Industry

Pharma Marketing Network

Higher safety and control around data transfers. As pharma continues to have a major role in the healthcare sector, establishing high-quality data protection and infallible cybersecurity will be difficult-to-reach but incredible accomplishment. Pharma’s ability to react fast and effectively in the event of data breaches.

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The Third Pillar of Modern Healthcare

Penrod

EHR and ERPs: The Foundation of Healthcare Operations EHRs revolutionized healthcare by digitizing patient data and providing a centralized repository for medical histories, conditions, diagnostics, and treatment plans. On the other hand, ERP systems transformed the way healthcare institutions could manage day-to-day operations.

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US legislative update: takeaways for European pharma

European Pharmaceutical Review

For example, the US recently passed the Inflation Reduction Act, 1 which requires the Secretary of Health and Human Services (HHS) to negotiate prices for certain physician-administered and retail prescription drugs covered under Medicare Parts B and D. Measuring and rating biosimilar access.

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Updates on Salesforce Safety and Wellbeing Actions

Salesforce

This week, we announced we’ve established a pilot program to create a trusted network of skills-based profiles for nurses that will enable healthcare providers to find the right people with the right credentials, and candidates to find the right jobs quickly — something that is required now more than ever.

Safety 52
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Liron Fendell

Cadensee

And it also goes to safety, which not surprisingly, was the number one concern with parents. So also want to make sure that our branding and our packaging really communicates the safety of the product. Liron Fendell: Again, it really goes back to the safety and to the fact that people are used to getting fooled.

Retail 52
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Ensure a Healthy Bottom Line with the Marketing Minimum Daily Requirement

Healthcare Success

Whenever we partner with multilocation healthcare providers, we know that some of their locations will need more marketing “nutrition" than others. And people have higher expectations, retail, the retail-ization of health care, meaning that health care is far more mistakes are higher, just because Healthcare no longer gives you a pass.

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SEO Marketing Strategies that work in Pharma

Pharma Marketing Network

Unlike retail or tech brands, pharma companies must balance compliance with creativity while communicating with multiple audiences. This is where SEO plays a critical role in ensuring that educational pages, product information, and support resources are found by both patients and healthcare providers.