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When I first started working as a pharmaceutical sales representative, I didn't fully understand the importance of productknowledge and accurate information. As a pharmaceutical sales representative, I have received extensive training on the products I represent.
Back then, training was heavily focused on productknowledge. We were drilled on the science behind our medications, their benefits, potential sideeffects, and the competitive landscape. Their credibility relied on proving that their products were just as effective and safe, despite being more cost-effective.
With patients increasingly involved in their health decisions, effective advertising helps them make informed choices about treatments. For pharma marketing executives, creating campaigns that prioritize patient empowerment and productknowledge is crucial. How can social media be used in pharma advertising?
Medical sales representatives are the medium through which medical companies sell their healthcareproducts to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcareproviders.
Preventing Misuse: Strict regulations are required to stop the improper use and abuse of drugs, especially those that have strong sideeffects or the potential to become addictive. Because sales reps typically fall under the commercial pillar of a pharma organization, it is important for them to understand promotional marketing.
Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcareproducts to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Why Pursue a Career in Pharmaceutical Sales?
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