PM360

OCTOBER 22, 2024

Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs). And with therapy underway, many of these programs help boost adherence¹ by addressing common barriers to compliance, like missed doses, side effects, and unreliable information about the drug and disease.²

Patients 59

Patients Healthcare Provider Pharma Prescription 59

LEVO Health

JULY 15, 2024

Educational Content Provide patients with comprehensive information about GLP-1 medications, their benefits, potential side effects, and how they work. Expand Service Offerings Providing a holistic approach to weight management and diabetes care can set your GLP-1 program apart.

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Marketing Side effects Education Medical 52

Referral MD

MARCH 13, 2023

It’s so much easier to make appointments, view your medical records and even see a healthcare provider using technology. Here are a few ways that healthcare technology is transforming the medical industry. Virtual appointments are available in many areas, allowing you to meet with your doctor or another provider online.

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Pharmaceutical Technology

JULY 20, 2022

Prescribing it] requires knowledge of a patient’s medical history, as well as clinical monitoring for side effects and follow-up care to determine whether a patient is improving—requirements far beyond a pharmacist’s scope and training,” as per a statement by AMA president Jack Resneck. How to get Paxlovid.

Food and Drug Administration 111

Food and Drug Administration Physicians Medical Prescription 111

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

Marketing 52

Marketing Pharma Leads Education 52

Medgadget

MAY 2, 2023

These treatments at times come with a long list of side effects, leaving many patients in search of an effective long-term solution. For some patients with PTSD, psychotherapy may not be an effective option, they may find talking about their traumatic experience stress inducing, untherapeutic or ineffective.

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PM360

OCTOBER 25, 2023

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. These NPs tend to operate as primary care physician (PCP) practices and refer patients to specialists just like any PCP provider. What are the side effects and lifestyle impacts?

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Physicians Marketing Medical Prescription 98

PM360

SEPTEMBER 30, 2024

Understanding how HCPs weigh these factors to make treatment and practice management decisions will lead to a product commercialization strategy that will naturally lead to prescriptions, but it is also vital to designing effective program packaging, ensuring the right patient services are in place, and ensuring optimal access.

Side effects 52

Side effects Patients Marketing Specialization 52

Referral MD

JULY 10, 2023

Healthcare is a shining example of creative development in the quickly evolving world of digital technology. These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences.

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Patients Healthcare Healthcare Healthcare Provider 74

PM360

OCTOBER 13, 2023

“They are effective but too expensive for the majority of patients, even with insurance coverage,” said one primary care physician (PCP). And while they’re excited about the drugs’ results and limited side effects now, many also noted concerns about the lack of safety data and long-term risks.

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Pharmaceutical Representative Training

JUNE 22, 2024

Preventing Misuse: Strict regulations are required to stop the improper use and abuse of drugs, especially those that have strong side effects or the potential to become addictive. In an effort to reduce the hazards connected with their use, regulations seek to regulate the prescription and distribution of these drugs.

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Sales Pharmaceutical Ethics Pharmaceutical Sales 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. What is Pharmaceutical Sales? Why Pursue a Career in Pharmaceutical Sales?

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Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

PM360

JUNE 11, 2022

Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. In addition, Medical Affairs personnel are an important resource for healthcare providers and typically focus on the disease and data from the relevant clinical trials.

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