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In Europe, shortages of Novo Nordisk's Ozempic to persist into Q4: letter

Fierce Pharma

The company and the European Medicines Agency warned European healthcare providers to continue limiting new patient prescriptions until the shortages let up.

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Too many patients aren’t filling their prescriptions. Here’s how the industry can change that.

Fierce Pharma

Medication adherence is a large and growing challenge for pharma companies, healthcare providers and the patients they serve. In the U.S. Research shows that 20% of patients have failed to fill a script in the past, and one-third aren’t confident managing their illness. Engaging patients from the moment a drug is prescribed can help.

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How Medical Reps Influence Prescriptions in Underserved Regions

Contrarian Sales Techniques

By staying patient and genuinely investing in relationships with healthcare providers, reps can become trusted partners in improving care. By introducing affordable solutions, providing updated medical information, and helping doctors explore new treatment options, reps ensure that patients in remote areas aren’t left behind.

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Maximizing Prescription Data for Effective Pharmaceutical Marketing

Scott’s Directories

One of the most powerful tools at your disposal is prescription data. This article will explore how to maximize prescription data for effective pharmaceutical marketing. Understanding Prescription Data Prescription data refers to information about the medications prescribed by healthcare providers.

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Prescription: Definition, Important Parts, Handling, Labelling, Dispensing Process, and Errors

Teachntest

Definition: A prescription is a written order for a patient to receive a medication or treatment. It is typically written by a physician or other authorized healthcare provider and given to the patient, who then takes it to a pharmacy to have it filled.

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How AI can improve the virtual experience for healthcare providers and patients

Impetus Digital

In reality, AI has the ability to make the virtual, non-practical tasks of medical workers easier, while also streamlining online healthcare processes for the average patient. Today, we’ll look at some of the ways that machines can make the business of being healthy that little bit simpler for both healthcare providers and patients alike.

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The rise of prescription drug abuse and drug diversion

pharmaphorum

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market. The post The rise of prescription drug abuse and drug diversion appeared first on.