Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. Determining the Need for Prior Authorization Healthcare providers must verify whether the proposed treatment requires prior authorization. What If a Request Is Denied?

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Healthcare Healthcare Insurance Healthcare Provider 73

PM360

DECEMBER 20, 2024

Patients are forced to defer necessary care and skip essential medications while healthcare providers struggle with unpaid patient balances that can threaten their financial stability. Pharmacies are also feeling the impact, as unaffordable medication costs lead to prescription abandonment, undermining long-term care plans.

Patients 52

Patients Prescription Retail Insurance 52

World of DTC Marketing

DECEMBER 20, 2021

This means that primary, specialty, and acute care are integrated and that healthcare providers work as a networked team to deliver the best-coordinated care. For example, treatment plans may require the contributions of pharmacists, behavioral health providers, social services, specialists, and more.

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Healthcare Healthcare Insurance Prescription 209

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Forget the fact that prescription drugs only account for $.10 The explanation of why is actually quite simple.

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Healthcare Healthcare Insurance Media 310

Scott’s Directories

JULY 17, 2024

One of the most powerful tools at your disposal is prescription data. This article will explore how to maximize prescription data for effective pharmaceutical marketing. Understanding Prescription Data Prescription data refers to information about the medications prescribed by healthcare providers.

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Prescription Marketing Pharmaceutical Doctors 52

Impetus Digital

APRIL 26, 2024

In reality, AI has the ability to make the virtual, non-practical tasks of medical workers easier, while also streamlining online healthcare processes for the average patient. Today, we’ll look at some of the ways that machines can make the business of being healthy that little bit simpler for both healthcare providers and patients alike.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Patients 52

World of DTC Marketing

AUGUST 19, 2022

It’s no wonder that voters consistently rank bringing down prescription drug prices and other measures to reduce the cost of care as among Congress’ top priorities. Congress rightly chose to negioate drug prices for Medicare, but prescription drugs are only 10-12% of every healthcare dollar we spend.

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Healthcare Healthcare Insurance Competition 204

Pharma Marketing Network

MARCH 12, 2025

Many terms, particularly those related to prescription drugs, require fair balance, risk disclosures, and approved messaging. Generic drug manufacturers, healthcare providers, and wellness brands often bid on similar terms. Januvia prescription cost) and non-branded (e.g., A mix of branded (e.g.,

Marketing 59

Marketing Pharma Prescription Competition 59

pharmaphorum

JANUARY 6, 2023

In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. The account carried an official blue check mark, but in fact it did not belong to the prescription drugmaker. in 1979 to 2.8%in Ensuring patient access. Retaining business begins with patient access.

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Prescription Manufacturing Patients Side effects 106

PharmExec

MARCH 31, 2025

Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces.

Prescription 52

Prescription Pharma Media Healthcare Provider 52

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life.

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Patients Prescription Doctors Education 98

Pharma Marketing Network

APRIL 16, 2025

HCP-Level Data This includes information about a healthcare providers specialty, prescribing patterns, affiliations, continuing education interests, and engagement history. Verified NPI (National Provider Identifier) targeting ensures messages reach the intended physician or clinician.

Marketing 59

Marketing Pharma Prescription Networking 59

Revosuite

FEBRUARY 7, 2023

That's why REVO is proud to announce the launch of the REVO Rx Index, a cutting-edge KPI that provides valuable insights into the likelihood of a drug being prescribed by healthcare providers (HCPs). What is the REVO Rx Index? The new key.

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Prescription Healthcare Provider Healthcare Healthcare 52

PM360

APRIL 4, 2025

For prescription drugs, this takes the shape of patient support programs (PSPs): opt-in enabled, manufacturer-provided services in the form of live support, AI support, educational tools, and financial resources, typically offered to eligible prescribed patients at no additional cost.

Patients 40

Patients Healthcare Provider Prescription Pharmaceutical 40

Pharma Marketing Network

FEBRUARY 17, 2025

A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients. Can they navigate FDA guidelines, OPDP (Office of Prescription Drug Promotion) regulations, and ensure your campaigns are compliant? Look for results that align with your goals (e.g.,

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Marketing Pharmaceutical Pharma Prescription 52

Pharmaceutical Technology

AUGUST 4, 2022

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. Breaking down the opportunities. There are two main dimensions through which digital health solutions can have a significant impact.

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Healthcare Provider Pharma Consulting Healthcare 143

Contrarian Sales Techniques

NOVEMBER 20, 2024

By staying patient and genuinely investing in relationships with healthcare providers, reps can become trusted partners in improving care. By introducing affordable solutions, providing updated medical information, and helping doctors explore new treatment options, reps ensure that patients in remote areas aren’t left behind.

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Prescription Medical Doctors Sales 52

PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. A Word About Security. Summing Up.

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Pharma Patients Physicians Healthcare Provider 105

Legacy MEDSearch

JUNE 20, 2023

Innovation in the baby care space matters because some of the largest issues facing caregivers and healthcare providers have yet to be solved. The post Owlet Announces FDA-Clearance of the First Prescription Pulse Oximetry Sock for Infants appeared first on Legacy MedSearch | Medical Device Recruiters. Are you hiring?

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Prescription FDA Food and Drug Administration Recruitment 52

PM360

APRIL 4, 2025

AI assists in analyzing patterns, while omnichannel strategies ensure that content reaches healthcare providers (HCPs) and patients at the most impactful moments. Rather than relying on broad outreach, marketers can now use data-driven insights to identify the right audience and craft messages that resonate.

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Customer Relationship Management Marketing Education Insurance 52

Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Partnering with telehealth providers and online pharmacies offers new ways to reach patients: Integrated patient education portals help guide treatment decisions.

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Pharma Physicians Education Media 59

Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. What is prior authorization?

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Healthcare Healthcare Insurance Healthcare Provider 91

pharmaphorum

JULY 21, 2022

YourCoach maintains a large network of non-clinical health and wellness coaches, targeting a variety of diseases and conditions, and provides the technological infrastructure to connect them to patients. The coaches serve to augment the care they receive from a clinical healthcare provider.

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Healthcare Provider Prescription Doctors Training 137

pharmaphorum

NOVEMBER 22, 2022

It is available on prescription from healthcare providers. Stanza was made available to patients in September under the FDA’s Digital Health Enforcement Policy for Digital Health Devices, set up to facilitate access to remote therapies during the pandemic.

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Pharmacology Patients Healthcare Provider Prescription 119

Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. Prescription Lift: Is the campaign driving more prescriptions for branded drugs? But what trends will shape the future, and how can your team leverage them to drive results?

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Pharma Marketing Education Prescription 52

PM360

AUGUST 9, 2022

Addressing the issue of medication adherence begins before a patient even fills their first prescription. In order to select the most appropriate intervention, it is more important than ever to recognize that the level of engagement in one’s own healthcare varies from patient to patient,” Phillips says. “In Eli Phillips, Jr.,

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Food and Drug Administration Patients Prescription Medical 105

PM360

SEPTEMBER 28, 2022

Most patients are receptive to trying prescription medications to manage their type 2 diabetes, with Phreesia survey data showing that 87% of diabetics have tried insulin or non-insulin prescription drugs to treat their condition. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge.

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Marketing Patients Pharma Doctors 98

pharmaphorum

JULY 7, 2022

Brisbane, Australia-based ResApp has claimed a 510(k) clearance for SleepCheckRx as a prescription-only digital therapy in the software-as-a-medical device (SaMD) category, clearing the path for a commercial launch in the US. It is already approved in Australia and Europe. That is in the same ballpark as polysomnography testing.

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FDA Prescription Healthcare Provider Patients 106

pharmaphorum

SEPTEMBER 24, 2022

By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. including when to take each prescription drug ? The doctor will see you now. This scenario is no longer relegated to the distant future.

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Medical Pharma Prescription Patients 106

Pharma Marketing Network

MAY 3, 2023

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs.

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Pharmaceutical Healthcare Provider Prescription Healthcare 52

Pharmaceutical Technology

JULY 20, 2022

They will [check] new prescriptions for appropriateness and accuracy and that doesn't really change based on who's prescribing it.”. And, if there are concerns, the pharmacist can call their healthcare provider to develop a plan. Still, pharmacists having prescription authority is not without precedence, Ganio says.

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Food and Drug Administration Physicians Medical Prescription 111

PM360

DECEMBER 20, 2024

Swoop Launched in September 2024, the Swoop HCP Pro Suite is revolutionizing how pharmaceutical marketers engage with healthcare providers (HCPs). By tailoring messaging frequency and content to align with patient care journeys, marketers eliminate waste, improve engagement, and drive higher prescription lift.

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Prescription Healthcare Provider Insurance Marketing 52

Pharmaceutical Technology

APRIL 24, 2023

The metaverse remains too risky for healthcare Although metaverse technologies show promise to reinvent healthcare approaches and bring new experiences to healthcare providers and patients in the coming years, adoption is still at an early stage.

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Healthcare Healthcare Doctors Patients 95

PM360

JUNE 29, 2022

While this sort of innovation might not be a surprise in the automotive category, its breadth of functional benefits for patients and healthcare providers (HCPs) might be. Health systems are signing off on network-wide solutions that use AI companions to record conversations, compile EHR notes, and even order tests and prescriptions.

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Marketing Patients Healthcare Provider Prescription 96

Medgadget

AUGUST 8, 2023

Tom Ressemann: To diagnose ASD, healthcare providers currently rely on subjective methods like parent questionnaires and behavioral observations of social interaction and communication skills, to identify autistic symptoms and restricted and repetitive patterns of behavior which define the condition. How is this suboptimal?

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Healthcare Provider Healthcare Healthcare Prescription 87

Quantified

JANUARY 8, 2025

Keep It Real with Clinical Focus The best commercial teams see themselves as partners to healthcare providers, working hand-in-hand with HCPs to improve patient outcomes. Try introducing friendly competition with knowledge-check games. You’d be amazed how much people retain when they’re having fun.

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Training Sales Education Patients 52