PM360

JUNE 29, 2022

However, the good news is that patients are asking their doctors for help—76% of surveyed patients reported having talked with their healthcare providers about migraine treatment options, and within that group, 64% and 54% discussed acute medications and preventive treatments, respectively. Consumer Brand Awareness is Low.

Prescription 98

Prescription Patients Pharma Doctors 98

PM360

OCTOBER 25, 2023

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. These NPs tend to operate as primary care physician (PCP) practices and refer patients to specialists just like any PCP provider. What are the side effects and lifestyle impacts?

Physicians 98

Physicians Marketing Medical Prescription 98

PM360

NOVEMBER 29, 2022

Those patients should be encouraged to talk with their healthcare providers about their chronic constipation—and the dangers of living with it, Ironwood Pharmaceuticals CEO Thomas McCourt says. Second, patients aren’t communicating clearly with their healthcare provider about their constipation symptoms.

Patients 98

Patients Prescription Doctors Education 98

Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. Exaggerating the positive effects or downplaying potential side effects undermines trust and can have serious health consequences. Protecting patient confidentiality is paramount.

Ethics 52

Ethics Medical sales Competition Sales 52

Pharmaceutical Representative Training

JANUARY 8, 2025

Pharmacology Knowledge in Action: Real-World Scenarios for Sales Rep Success In a hypothetical scenario, a pharmaceutical sales rep is discussing a new drug with a physician. The physician reiterates how busy he is taking care of patients and that he doesnt have the time to research this and eventually loses interest in the product.

Pharmacology 52

Pharmacology Pharma sales reps Sales Pharma 52

Contrarian Sales Techniques

JULY 7, 2023

In essence, pharma sales is about connecting healthcare providers with the medications and treatments they need for their patients. Diving into the Heart of Pharma Sales Let me share more.

Sales 52

Sales Pharma Side effects Pharmaceutical Sales 52

pharmaphorum

SEPTEMBER 16, 2022

The alliance is another example of the shift by the pharma industry towards decentralised clinical trials (DCTs), which use technology to communicate with participants and collect data, via telemedicine and mobile/local healthcare providers, often with the help of wearable devices and sensors.

Side effects 52

Side effects Medicine Healthcare Provider Patients 52

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. Nearly 42,500 people die from the disease annually.

Marketing 52

Marketing Pharma Leads Education 52

PM360

OCTOBER 13, 2023

They are effective but too expensive for the majority of patients, even with insurance coverage,” said one primary care physician (PCP). And while they’re excited about the drugs’ results and limited side effects now, many also noted concerns about the lack of safety data and long-term risks.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Clarify Health

OCTOBER 3, 2023

Online healthcare marketplaces have also become more prominent, allowing patients to compare and purchase health insurance, find healthcare providers, and even book appointments. These digital platforms make it easier for consumers to shop for and access healthcare services as they would any other service.

Healthcare 59

Healthcare Healthcare Patients Side effects 59

Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcare providers.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

Pharmaceutical Representative Training

JUNE 22, 2024

Preventing Misuse: Strict regulations are required to stop the improper use and abuse of drugs, especially those that have strong side effects or the potential to become addictive. Novartis Pays Over $642 Million to Settle Allegations of Improper Payments to Patients and Physicians. Department of Justice, 2020). link] Reuters.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

pharmaphorum

JULY 6, 2022

Specifically, the pharmacist will need to see records that are less than 12 months old and include blood test results that can be used to check for kidney or liver problems, or be able to consult with the patient’s healthcare provider.

FDA 118

FDA Doctors Side effects Patients 118

pharmaphorum

DECEMBER 15, 2022

Healthcare Provider (HCP) marketing. Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. Still, many pharma and medical marketers have been reluctant to engage with HCPs on social media.

Media 103

Media Healthcare Healthcare Education 103

Impetus Digital

JANUARY 3, 2023

Healthcare Provider (HCP) Marketing. Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. Still, many pharma and medical marketers have been reluctant to engage with HCPs on social media.

Media 52

Media Healthcare Healthcare Recruitment 52