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Pharmacology is one of the most fundamental aspects of medication therapy. Lacking this fundamental understanding as a sales rep can negatively impact a providers interest in a new product and their business relationship with the company. [1]
Patient and healthcare professionals anticipate personalized, communication based on value. A world that craves customization has made generic salespitches insufficient. Regulatory issues are another challenge that may be encountered by pharma sales teams. Frontiers in pharmacology , 7 , 445.
Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Why Pursue a Career in Pharmaceutical Sales?
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