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Pharmaceutical product positioning

eMediWrite

The process of giving a pharmaceutical product a unique identity on the market is called pharmaceutical product positioning. It entails recognising the special qualities and advantages of your product and conveying them to the intended market in a way that sets it apart from rival goods.

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How Counterfeit Medicines Challenge Pharma Sales in Malaysia

Contrarian Sales Techniques

In 2023, the Ministry of Health reported that over 1,600 websites selling illegal pharmaceutical products were blocked, highlighting the scale of the issue. Counterfeit drugs don’t just hurt patients – they erode the trust we work so hard to build with healthcare providers and the public.

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Navigating Pharma Sales Challenges: Tips to Boost Your Sales Performance (Use of AI and Social Media for Effective brand promotion)

Pharmaceutical Representative Training

Nowadays, a lot of healthcare professionals prefer digital updates that are timely and pertinent. One of the most difficult parts of introducing a pharmaceutical product is the regulatory environment. A LinkedIn advertisement with informative material about the advantages of the medication, aimed at these healthcare providers.

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Soft Skills That Make You Shine in Medical Sales

Contrarian Sales Techniques

When people think of medical sales, they often picture a rep armed with clinical data and technical knowledge, pitching the latest pharmaceutical product or medical device. But what truly sets successful reps apartespecially in multinational pharmaceutical companies (MNCs) is not just what they know, but how they connect.

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Medical Video Production: Enhancing Healthcare Communication and Training

Infuse Medical

As medical devices, treatments, and medical information get increasingly complicated, the demand for healthcare video production is exploding tremendously. Constantly changing, the healthcare sector is seeing fast development in new ideas, technologies, and approaches.

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AI IN PHARMACEUTICAL MARKETING: Optimizing Automation and Expertise

PM360

Applying AI to GVDs Amassing comprehensive productand market-related data, GVDs demonstrate the value of a pharmaceutical product to various stakeholders, including payers, healthcare providers, and regulatory bodies.

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The Role of Medical Science Liaisons in The Pharmaceutical Industry

Contrarian Sales Techniques

MSLs are considered the experts in scientific and medical information and they are responsible for building relationships with healthcare professionals. With the constant need for up-to-date information on new treatments and vaccines, MSLs are instrumental in helping healthcare providers to stay informed on the latest developments.