Salesforce

MAY 31, 2022

The key to delivering those experiences lies in understanding the different ways consumers want to interact with their providers. The report spotlights the communication styles and channels that will help increase trust in healthcare providers. What drives trust in healthcare? Download a free copy.

Healthcare Provider 98

Healthcare Provider Healthcare Healthcare Patients 98

Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: Choosing the right pharmaceutical marketing company is like picking a strategic partnerit can make or break your brands success. This article will guide you through the strategies for selecting a pharmaceutical marketing company that aligns with your goals, understands your audience, and delivers measurable results.

Marketing 52

Marketing Pharmaceutical Pharma Prescription 52

Impetus Digital

DECEMBER 23, 2024

She has a wide range of leadership experiences as a business development leader from small to big pharmaceutical companies. She went to school at Brock University for Biological Sciences and later completed a post-graduate degree in International Business Management.

Education 110

Education Medical Pharma Training 110

Pharmaceutical Technology

JULY 25, 2022

“There are already opportunities for patients to track their health through smart medical devices sending reports directly to their healthcare provider. These healthcare providers will offer telemedicine, allowing remote patient monitoring from the comfort of the patients’ own homes.

Pharmaceutical 114

Pharmaceutical Engineering Healthcare Provider Healthcare 114

Pharmaceutical Commerce

JANUARY 4, 2024

Electronic health record messaging network found to improve communication and lead to better medication adherence.

Electronics 102

Electronics Healthcare Provider Healthcare Healthcare 102

Eversana Intouch

JULY 9, 2024

MM+M recently named Agios Pharmaceuticals’ “Do You See It?” ” Each campaign requires a deep psychological understanding and a customized approach, addressing the unique challenges faced by patients and healthcare providers. ” campaign as their Campaign of the Week!

Pharmaceutical 105

Pharmaceutical Healthcare Provider Doctors Medical 105

Pharma Marketing Network

JULY 12, 2023

The pharmaceutical industry is facing a number of challenges, including increasing competition, rising costs, and changing regulations. In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. It is also about changing the mindset of pharmaceutical companies.

Pharmaceutical 98

Pharmaceutical Marketing Patients Healthcare Provider 98

Fierce Pharma

NOVEMBER 16, 2023

By Yuri Fesko, MD | Our latest white paper, delves deep into the symbiotic relationship between diagnostic labs, pharmaceutical companies, and healthcare providers in the era of precision medicine.

Healthcare Provider 130

Healthcare Provider Medicine Healthcare Healthcare 130

Contrarian Sales Techniques

NOVEMBER 19, 2024

In 2023, the Ministry of Health reported that over 1,600 websites selling illegal pharmaceutical products were blocked, highlighting the scale of the issue. In Malaysia, generics undergo strict approval by the National Pharmaceutical Regulatory Agency (NPRA) before hitting the market.

Medicine 52

Medicine Sales Pharma Doctors 52

European Pharmaceutical Review

JUNE 24, 2022

The Greek state has filed a lawsuit against Novartis , asking for € 214 million in compensation for non-pecuniary damages* the country may have suffered due to alleged illegal payments to government officials and healthcare providers. Novartis has, in recent years, paid $1.3

Healthcare Provider 139

Healthcare Provider Doctors Government Sales 139

Contrarian Sales Techniques

NOVEMBER 21, 2024

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Drug access programs are initiatives, often run by pharmaceutical companies in collaboration with healthcare providers, to make essential medications more accessible to patients.

Sales 52

Sales Pharma Medical Pharma sales reps 52

eMediWrite

NOVEMBER 22, 2024

Becoming an outstanding product manager in the pharmaceutical industry and creating a top-tier brand demands a blend of strategic insight, industry expertise, and flawless execution. Investigate unmet patient needs by gathering insights directly from patients and healthcare providers through surveys and focus groups.

Leads 52

Leads Pharma Marketing Healthcare Provider 52

Impetus Digital

OCTOBER 29, 2024

She has a wide range of leadership experiences as a business development leader from small to big pharmaceutical companies. She went to school at Brock University for Biological Sciences and later completed a post-graduate degree in International Business Management.

Education 102

Education Training Professional Services Medical 102

Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Pharma research provides the data and insights needed to create targeted campaigns. Marketers can use RWE to craft messages that resonate with both healthcare providers and patients.

Marketing 52

Marketing Pharma Ethics Healthcare Provider 52

Prognos Health

JUNE 26, 2024

In the fast-paced world of medicine, staying ahead of the curve is essential for pharmaceutical companies seeking to make a real impact. Enter liquid biopsy: a revolutionary technology that's not only transforming cancer detection and treatment but also opening up exciting new avenues for pharma's outreach to healthcare providers.

Healthcare Provider 40

Healthcare Provider Healthcare Healthcare Medicine 40

Impetus Digital

MARCH 6, 2025

Understanding gamifications role in medical education, including its benefits, barriers, and real-world applications, is crucial for Pharma professionals looking to educate healthcare providers (HCPs) on the latest treatment advances. Medical Education in 2025 and BeyondWhere does Gamification Fit in?

Education 89

Education Medical Training Healthcare 89

PM360

APRIL 4, 2025

Maximizing the Impact of Patient Support Programs through Strategic Branding A pharmaceutical company is powered by their portfolio of product brands, but can reach new heights by servicing patients, engaging prescribers, and driving better health outcomes. Today, nearly all product brands offer some degree of customer service.

Patients 40

Patients Healthcare Provider Prescription Pharmaceutical 40

Pharma Marketing Network

MARCH 20, 2025

Introduction The healthcare industry is undergoing a significant transformation, and ad budgeting is at the center of this shift. But what is driving this surge in healthcare ad spend? Patients and healthcare providers are more reliant on online information than ever before. How does AI impact pharma marketing?

Healthcare 59

Healthcare Healthcare Pharma Marketing 59

World of DTC Marketing

NOVEMBER 22, 2021

And in the case of the pharmaceutical retailer, that’s healthcare. Your local CVS will be turned into “destinations that offer a range of healthcare services, from flu shots to diagnostic tests,” according to the company’s news release. Healthcare in theU.S.S One thing is for sure.

Healthcare 241

Healthcare Healthcare Retail Healthcare Provider 241

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. The media have targeted pharmaceutical companies for a long time because sensational headlines lead to clicks.

Healthcare 310

Healthcare Healthcare Insurance Media 310

Pharmaceutical Technology

AUGUST 4, 2022

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. Breaking down the opportunities. There are two main dimensions through which digital health solutions can have a significant impact.

Healthcare Provider 143

Healthcare Provider Pharma Consulting Healthcare 143

PM360

FEBRUARY 17, 2025

EVERSANA INTOUCH, Sanofi, and Regeneron Pharmaceuticals, Inc. DUPIXENT Eczema Skin Gallery The DUPIXENT Eczema Skin Gallery tool aims to improve representation for multicultural patients with uncontrolled moderate-to-severe eczema by providing diverse, real patient images to enhance education and inclusivity in dermatological care.

Pharma 52

Pharma Healthcare Provider Education Healthcare 52

Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. Social medias position in pharmaceutical research is further cemented by peoples growing usage of it.

Media 52

Media Sales Pharma Healthcare 52

PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Pharma Marketing Network

OCTOBER 26, 2020

The pharmaceutical industry deals with copious amounts of personal data, which means that adequate data protection and cybersecurity are non-negotiable. The post Top Considerations for Data Protection and Cybersecurity within the Pharmaceutical Industry appeared first on Pharma Marketing Network.

Pharmaceutical 96

Pharmaceutical Pharma Specialization Healthcare 96

Pharma Marketing Network

OCTOBER 25, 2024

In an era wher Pharmaceutical digital marketing is in the middle of a rapid transformation. In this guide, we’ll break down the essentials of pharmaceutical digital marketing to help you navigate the unique challenges of the industry and maximize your marketing impact. Marketing digitally isn’t just an advantage; it’s a necessity.

Marketing 52

Marketing Pharmaceutical Pharma Healthcare Provider 52

Contrarian Sales Techniques

MAY 17, 2024

When I first started as a pharmaceutical sales rep a decade ago, training was a rigorous but straightforward affair. We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills.

Training 52

Training Pharmaceutical Ethics Healthcare Provider 52

Impetus Digital

JANUARY 30, 2023

The pharmaceutical supply chain can be a difficult and demanding system to manage. Medications and supplies must be handled with the utmost care, often needing to comply with strict temperature regulations and changing demands from patients and providers that vary depending on the country. This is a guest article written by David L.

Pharmaceutical 67

Pharmaceutical Patients Safety Medical 67

pharmaphorum

JANUARY 5, 2023

Like many industries, the pharmaceutical labour market has felt and will continue to feel the impacts of the COVID-19 pandemic moving into 2023 and beyond. Paired with the current US pharmaceutical job vacancy rate of around 8%, companies will need to pivot to fill the incredible labour needs. Recruiting. Final takeaway.

Pharmaceutical 83

Pharmaceutical Recruitment Training Education 83

Contrarian Sales Techniques

NOVEMBER 21, 2024

From explaining how a medication works to addressing patient concerns, reps play a vital role in bridging the gap between healthcare providers and patients. In a country as diverse as Malaysia, where healthcare literacy varies, this role becomes even more critical. It’s not official advice or a statement from any organization.

Education 52

Education Medical Patients Doctors 52

Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

Marketing 96

Marketing Pharma Media Healthcare Provider 96

eMediWrite

JUNE 22, 2023

The process of giving a pharmaceutical product a unique identity on the market is called pharmaceutical product positioning. Your pharmaceutical firm can gain a competitive edge, boost sales, and develop brand loyalty by using effective product positioning.

Pharmaceutical products 52

Pharmaceutical products Pharmaceutical Competition Marketing 52

Pharmaceutical Technology

MARCH 22, 2024

Discover how Vanda Pharmaceuticals' patent for R-P88 offers a groundbreaking treatment for psychiatric disorders, simplifying dosing and administration for patients and healthcare providers.

Pharmaceutical 52

Pharmaceutical Healthcare Provider Healthcare Healthcare 52

Pharma Marketing Network

JANUARY 9, 2025

” Think of pharmaceutical marketing as navigating a complex puzzle. Each piecepatients, healthcare providers, technology, and regulationsmust fit perfectly to create a meaningful impact. Patient-centric marketing isnt just a trendits the foundation of modern pharmaceutical marketing. Trust isnt built overnight.

Marketing 52

Marketing Pharmaceutical Pharma Ethics 52

Scott’s Directories

JULY 17, 2024

The healthcare landscape is rapidly evolving, and pharmaceutical marketing needs to adapt to keep pace. This article will explore how to maximize prescription data for effective pharmaceutical marketing. This article will explore how to maximize prescription data for effective pharmaceutical marketing.

Prescription 52

Prescription Marketing Pharmaceutical Doctors 52

PM360

JULY 26, 2022

In their “Pharma and the connected patient report,” Deloitte suggests that pharma-created portals can add to the patient experience, provide additional support to physicians, and positively impact population health. As it turns out, 43% of physicians believe pharmaceutical companies do a bad job with their digital resources.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

Pharma Marketing Network

MAY 15, 2023

Big data has become an increasingly important tool for businesses across various industries, and the pharmaceutical industry is no exception. However, the use of big data in pharmaceutical marketing also poses significant challenges that must be considered. One of the biggest challenges is ensuring that patient privacy is protected.

Pharmaceutical 59

Pharmaceutical Marketing Electronics Media 59