Eversana Intouch

APRIL 4, 2024

AUSTEDO XR helps treat tardive dyskinesia (TD), a side effect of taking medications for mental illness. For pharma in general, it might be weeks or longer before you can even talk to your healthcare provider,” she says. “So MM+M recently named Teva Pharmaceuticals’ AUSTEDO XR campaign as their Campaign of the Week!

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Impetus Digital

AUGUST 2, 2024

In theory, this will allow for highly tailored, personalized therapy plans with superior efficacy and minimal side effects. Supply Chain Management Due to geopolitical and climate-related challenges , Pharma supply chain disruptions are becoming increasingly common and complex.

Pharma 92

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Pharma Marketing Network

JANUARY 7, 2025

Table of Contents Sr# Headings 1 Introduction: The Importance of Marketing in Pharma 2 Digital Strategies Redefining Pharma Marketing 3 Building Trust Through Patient-Centric Campaigns 4 Navigating Compliance While Innovating Introduction: The Importance of Marketing in Pharma Marketing in pharma has never been more critical.

Marketing 52

Marketing Pharma Side effects Education 52

Pharma Marketing Network

OCTOBER 29, 2024

Pharma advertising isn’t just about promoting products—it’s about reaching patients, caregivers, and healthcare professionals with valuable, meaningful information. With patients increasingly involved in their health decisions, effective advertising helps them make informed choices about treatments.

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Pharma Ethics Media Healthcare Provider 52

Contrarian Sales Techniques

JULY 7, 2023

What is Pharma Sales? A Glimpse into my World As someone working in this dynamic field, the question I often get is, "So, **what is pharma sales**?" Yes, it's about selling medications and healthcare products. Diving into the Heart of Pharma Sales Let me share more. The answer is more complex than you'd think.

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Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. This article provides a comprehensive overview of the various facets of pharmaceutical marketing, from its historical evolution to future trends.

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Pharmaceutical Representative Training

JANUARY 8, 2025

The rep also elaborates on this concern with clinical trial results showing no significant side effects in older adults due to prolonged drug concentrations or toxicities. 3] [6] Conclusion: The Importance of Pharmacology and HCP Communication Healthcare providers are the key customers for these drug manufacturers and their products.

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European Pharmaceutical Review

MARCH 21, 2024

At Clalit, which is the second largest healthcare provider in the world, I worked in several management positions and gained a broad understanding of the needs and constraints of a healthcare system. At Pfizer I promote the company’s interests and deliver value-based messages within the government arena.

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Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. What Pharma Marketers Gain.

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Marketing Pharma Leads Education 52

Pharma Marketing Network

OCTOBER 23, 2024

That’s where pharma market research comes in. Whether you’re launching a new drug or competing with established brands like Humira or Jardiance , market research provides the insights you need to succeed. But how exactly does pharma market research work, and why is it so essential for marketing professionals?

Competition 52

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Contrarian Sales Techniques

JANUARY 25, 2023

This includes in-depth knowledge of the science behind the products, as well as their indications, contraindications, and potential side effects. This helps me to be able to answer any question or concern a healthcare provider may have about the product. But product knowledge is not the only important aspect of my job.

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Pharmaceutical Representative Training

OCTOBER 9, 2024

3 By actively listening to providers and addressing their objections with tailored solutions, sales professionals can cultivate strong relationships that lead to success in this competitive field. You want to make sure that you tackle common challenges like industry competition, access limitations, and resistance from healthcare providers.

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PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

Physicians 98

Physicians Marketing Medical Prescription 98

Contrarian Sales Techniques

MAY 17, 2024

We were drilled on the science behind our medications, their benefits, potential side effects, and the competitive landscape. We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills.

Training 52

Training Pharmaceutical Ethics Healthcare Provider 52

PM360

SEPTEMBER 30, 2024

Utilizing interactive video advertising platforms can enhance clarity by enabling consumers and HCPs real-time interaction with the material, and providing access to more information through QR codes or embedded links. This targeted approach not only makes campaigns more effective, it shows that brands care about what consumers want.

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Ethics Pharma Side effects Healthcare 59

Contrarian Sales Techniques

JANUARY 26, 2023

Healthcare providers are busy people, and they don't have time to listen to a sales pitch unless it's relevant to their needs. A healthcare provider may have concerns about your product, such as cost or potential side effects. To truly succeed in this field, you need to have a persuasive tongue.

Medical sales reps 52

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pharmaphorum

SEPTEMBER 16, 2022

The alliance is another example of the shift by the pharma industry towards decentralised clinical trials (DCTs), which use technology to communicate with participants and collect data, via telemedicine and mobile/local healthcare providers, often with the help of wearable devices and sensors.

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Side effects Medicine Healthcare Provider Patients 52

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. They’re not in the business of providing objective, non-biased data.

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Healthcare Healthcare Doctors Pharma 59

PM360

OCTOBER 22, 2024

Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs). When patients feel a pharma brand is responsive to their needs and committed to improving their treatment experience, it reinforces that brand’s reputation as a partner in their healthcare journey.³

Patients 59

Patients Healthcare Provider Pharma Prescription 59

Contrarian Sales Techniques

FEBRUARY 25, 2023

It also underscores the need for patients to communicate openly with their healthcare providers about any health concerns or issues they may have. This includes potential side effects or adverse reactions to medications.

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Pharma Marketing Network

MAY 3, 2023

Pharmaceutical marketing is a critical aspect of the industry, as it helps in spreading awareness about the benefits and potential side effects of different drugs. In recent years, digital marketing has become an increasingly important tool for pharmaceutical companies to reach patients and healthcare providers.

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Safety Food and Drug Administration Pharmaceutical Marketing 52

Contrarian Sales Techniques

MAY 16, 2024

Many patients either forget to take their medication or stop altogether because of side effects." "I Our new medication has a better side effect profile, which might help with adherence. It's about listening, engaging, and providing value that goes beyond the product itself. It's a common problem.

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European Pharmaceutical Review

JUNE 16, 2023

In this Q&A, Iris Loew-Friedrich, Chief Medical Officer for UCB Pharma shares her perspective on clinical digitalisation, data standardisation and the future of clinical trials. What are the current three main challenges in clinical trials? How can virtualised trials/AI/digitalisation help to address these challenges?

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PM360

OCTOBER 22, 2024

Three effective strategies that have been proven to work are: Developing personalized patient-friendly resources that are easy to understand. Support healthcare providers in a real and personal way. It is a bridge between where we are in healthcare today and where we want to go tomorrow. print, online, video).

Education 52

Education Side effects Medical Patients 52

Pharmaceutical Representative Training

JANUARY 30, 2025

The relationship is crucial in: Dosing : Ensuring the right amount of drug provides benefits without causing harm, such as adjusting vancomycin doses to prevent nephrotoxicity. 3 Managing Side Effects : Balancing drug exposure and effect to achieve desired outcomes. warfarin) which leads to higher plasma concentrations.

Pharmacology 52

Pharmacology Side effects Distribution Sales 52

Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

Contrarian Sales Techniques

DECEMBER 4, 2023

In the realm of pharma, where the presentation of drug samples is as critical as the information relayed, these bags serve a pivotal role. It involves educating healthcare providers about new drugs, their uses, benefits, and potential side effects.

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Sales Pharmaceutical Sales Pharma Transportation 52

Contrarian Sales Techniques

OCTOBER 19, 2023

Doctors: Clinical Outcomes and Patient Care On the other side of the spectrum, doctors view value through a clinical lens. Does a new drug have fewer side effects? It's about their quality of life, their experiences with healthcare providers, and their trust in the medical system.

Doctors 52

Doctors Medical Patients Healthcare 52

Contrarian Sales Techniques

JUNE 18, 2023

This approach is recognized as one of the most effective strategies for sales closure, with practical examples included. It's designed to meet the high expectations of medical professionals from their healthcare providers. Requesting a commitment from them.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Doctors 52

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

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Patients Pharma Education Media 59

Pharma Marketing Network

OCTOBER 3, 2024

Marketers must navigate complex relationships with healthcare providers, patients, and regulatory bodies, ensuring that their strategies align with the ethical standards and legal requirements of the industry. One effective approach to identifying the target audience is segmentation.

Marketing 52

Marketing Pharmaceutical Healthcare Healthcare 52

Contrarian Sales Techniques

FEBRUARY 10, 2023

Non-invasive healthcare products refer to medical devices or technologies that do not require puncturing the skin or entering the body in any way to diagnose, treat, or monitor a health condition. They are designed to be safe and comfortable for patients, and typically have minimal side effects.

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Healthcare Healthcare Manufacturing Medical 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Do you have to know how to get into pharmaceutical or pharma sales reps?

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pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Below, I’m exploring a few ways that pharma teams are using social media and other online collaboration platforms to connect, educate, and influence. Healthcare Provider (HCP) marketing. Congress Coverage.

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Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Healthcare Provider (HCP) Marketing. Congress Coverage.

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Media Healthcare Healthcare Recruitment 52

Pharma Marketing Network

FEBRUARY 17, 2025

Do healthcare providers trust your treatments? Effective branding shapes these perceptions. The Role of Digital Platforms: In todays digital-first world, platforms like Pharma Marketing are essential for reaching industry stakeholders. Participate in conversations on platforms like Pharma Marketing.

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