PM360

JANUARY 24, 2025

Challenges in Implementing AI So, does AI mark the end of laborious processes in pharma marketing? Pharma marketers rely on information technology (IT) expertiseeither internal or outsourcedto evolve back-end technology in lockstep with industry trends. The answer is yes and no.

Marketing 64

Marketing Pharmaceutical Pharma Sales pitches 64

Contrarian Sales Techniques

NOVEMBER 21, 2024

From explaining how a medication works to addressing patient concerns, reps play a vital role in bridging the gap between healthcare providers and patients. In a country as diverse as Malaysia, where healthcare literacy varies, this role becomes even more critical.

Education 52

Education Medical Patients Doctors 52

PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. And pharma marketers can play a crucial role in helping to deliver the right education to patients.

Education 98

Education Patients Digital Media Pharma 98

Pharmaceutical Commerce

JULY 17, 2024

How teamwork among safety-net healthcare providers and pharma can make the difference.

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Healthcare Provider Safety Pharma Healthcare 52

PM360

JUNE 26, 2023

Expanding Opportunities for Pharma Companies in Emerging Markets Despite these challenges, pharmaceutical companies have excellent reasons to launch their products in emerging markets. These partnerships can be with local governments, healthcare providers, local startups, and non-governmental organizations.

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Medicine Marketing Pharma Manufacturing 98

Pharma Marketing Network

APRIL 10, 2025

What makes a pharma brand stand out in todays noisy, regulated digital space? Digital transformation in pharma is accelerating. Patients, providers, and caregivers are seeking information and support online long before engaging with reps or clinicians. Its not just about having a website or running banner ads.

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Marketing Pharma Media CRM 52

Pharma Marketing Network

MAY 3, 2023

In this article, we will explore the regulatory environment of pharmaceutical marketing and how companies are navigating it to balance patient safety and industry innovation. In recent years, digital marketing has become an increasingly important tool for pharmaceutical companies to reach patients and healthcare providers.

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Safety Food and Drug Administration Pharmaceutical Marketing 52

Pharma Marketing Network

DECEMBER 19, 2024

In pharma marketing, targeting the right patients and providers ensures that every dollar spent delivers value, engagement, and, most importantly, trust. Defining Target Audiences in Pharma Marketing To excel in audience targeting, pharma marketers must understand who their audience is and what they need.

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Marketing Pharma Patients Media 52

Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. This article provides a comprehensive overview of the various facets of pharmaceutical marketing, from its historical evolution to future trends.

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Marketing Pharma Media Education 52

Pharma Marketing Network

OCTOBER 14, 2024

As the landscape evolves, pharma executives must adapt their marketing strategies to remain competitive and effectively reach their target audiences. Regulatory changes are also reshaping the industry, with authorities imposing stricter guidelines to ensure drug safety and efficacy.

Pharma 52

Pharma Marketing Competition Healthcare 52

Pharma Marketing Network

JANUARY 9, 2025

For pharma marketing teams, the question is no longer “What can we sell?” ” but “How can we provide value?” Each piecepatients, healthcare providers, technology, and regulationsmust fit perfectly to create a meaningful impact. Patients now play a central role in the conversation.

Marketing 52

Marketing Pharmaceutical Pharma Ethics 52

Pharma Marketing Network

OCTOBER 17, 2024

This article delves into the essence of healthcare branding and explores strategic approaches for pharma marketing, emphasizing the importance of digital platforms and the measurement of branding impact. Additionally, strategic partnerships with healthcare providers and advocacy groups can amplify a brand’s reach and credibility.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Pharma Marketing Network

OCTOBER 26, 2020

There are two sides of the data protection issue facing the pharma industry. This is fairly simple and straightforward for pharma companies whose most significant processing activities relate to their staff. Data protection is especially significant for the pharma industry because of identifiable data.

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Pharmaceutical Pharma Specialization Healthcare 96

Pharma Marketing Network

OCTOBER 17, 2024

These trends are not only transforming how pharmaceutical companies engage with healthcare professionals and patients but also shaping the future of healthcare delivery. This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years.

Marketing 52

Marketing Healthcare Healthcare Pharma 52

Contrarian Sales Techniques

MAY 17, 2024

We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills. Working for an ethical pharmaceutical company, we were trained to prioritize safety, efficacy, and quality above all else.

Training 52

Training Pharmaceutical Ethics Healthcare Provider 52

Pharma Marketing Network

OCTOBER 8, 2024

In an ever-evolving industry like healthcare, building a robust brand strategy is no longer optional but essential for pharma marketers. As healthcare continues to integrate with technology, pharma marketers must navigate these changes adeptly to develop a winning healthcare brand strategy.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Pharmaceutical Representative Training

OCTOBER 9, 2024

3 By actively listening to providers and addressing their objections with tailored solutions, sales professionals can cultivate strong relationships that lead to success in this competitive field. You want to make sure that you tackle common challenges like industry competition, access limitations, and resistance from healthcare providers.

Sales 52

Sales Pharma Pharmaceutical Sales Prospecting 52

Contrarian Sales Techniques

JANUARY 25, 2023

This helps me to be able to answer any question or concern a healthcare provider may have about the product. It is also crucial that I provide accurate and unbiased information to healthcare providers. I am bound by regulations and guidelines that prohibit me from providing false or misleading information.

Product Knowledge 52

Product Knowledge Pharmaceutical Sales Sales Pharmaceutical 52

Pharmaceutical Representative Training

JANUARY 8, 2025

The absorption, distribution, metabolism, elimination, and mechanism of action of each drug must be considered by all healthcare professionals (HCPs) when deciding the best treatment regimen for their patients, making it a crucial factor in a drugs development and success in the market. Pharma Sales. Pharma Sales Training.

Pharmacology 52

Pharmacology Pharma sales reps Sales Pharma 52

Close-Up CRM

MARCH 6, 2024

AI is helping to unlock new possibilities in the US pharma industry, enabling companies to develop innovative solutions that can improve patient outcomes and drive business growth. Pharmacovigilance and Patient Safety Ensuring patient safety is of paramount importance in the pharmaceutical industry.

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Pharma CRM Ethics Pharmaceutical 52

Pharma Marketing Network

MARCH 20, 2025

Introduction The landscape of healthcare marketing is evolving faster than ever, with new digital trends, regulatory updates, and consumer behaviors reshaping the industry on a weekly basis. For pharma marketing executives and their teams, staying ahead requires agility, data-driven decision-making, and a proactive approach.

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Marketing Healthcare Healthcare Pharma 52

PM360

SEPTEMBER 28, 2022

The pharma companies that reimagine communications to give payers a 360° view of how their brands support providers, patients, and—of course—payers themselves, will likely enjoy significant competitive advantage. Connect Stakeholders to Drive Efficiency and Quality—and Invigorate the Healthcare Experience.

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Patients Marketing Healthcare Healthcare 105

Contrarian Sales Techniques

JANUARY 25, 2023

Regulatory requirements such as HIPAA and FDA regulations are put in place to protect patient's safety and ensure that all sales and marketing efforts are compliant. It's not just about selling a product, it's about ensuring that all sales and marketing efforts are compliant and patient's safety is kept as a top priority.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Safety 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?

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Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

European Pharmaceutical Review

NOVEMBER 8, 2022

Pharmaceutical manufacturers have submitted Citizen Petitions raising safety or efficacy concerns about proposed competing generic and biosimilar products, and such submissions often delay FDA approval of the proposed products while the FDA resolves the pending petitions. Measuring and rating biosimilar access.

Food and Drug Administration 52

Food and Drug Administration Pharma Manufacturing Prescription 52

Pharma Marketing Network

NOVEMBER 20, 2020

When it comes to communicating with healthcare providers, 60% of patients would rather use technology to communicate with healthcare providers and manage their conditions. The way patients are seeking and obtaining healthcare has certainly changed over the past year due to COVID-19. Brought to you by Greystone.net.

Healthcare 52

Healthcare Healthcare Healthcare Provider Physicians 52

Pharmaceutical Representative Training

JANUARY 29, 2025

These high prices are the result of multiple factors: theyre derived from living organisms making them sensitive and complex for both manufacturers and patients, research requires advanced technology to test for safety and effectiveness, and theyre in high demand without much competition. The Cost-Saving Alternative: What are Biosimilars?

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Marketing Healthcare Healthcare Physicians 52

Impetus Digital

JANUARY 30, 2023

Safety and Quality Control The safety and quality of medications are paramount when it comes to patient care. This includes manufacturers, distributors, government agencies, healthcare providers , and other industry players, all of whom can positively or negatively influence the pharmaceutical supply chain.

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Pharmaceutical Patients Safety Medical 67

Contrarian Sales Techniques

FEBRUARY 25, 2023

It also underscores the need for patients to communicate openly with their healthcare providers about any health concerns or issues they may have. Clinical studies play an essential role in determining the safety and efficacy of new drugs before they can be approved for the public.

Side effects 52

Side effects Medical sales reps Insurance Medical sales 52

Pharma Marketing Network

MAY 15, 2023

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment.

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Pharmaceutical Marketing Electronics Media 59

Pharma Marketing Network

MARCH 23, 2023

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment.

Pharmaceutical 52

Pharmaceutical Marketing Electronics Media 52

Contrarian Sales Techniques

DECEMBER 4, 2023

In the realm of pharma, where the presentation of drug samples is as critical as the information relayed, these bags serve a pivotal role. Patient Safety and Product Integrity A key ethical concern in the distribution of pharmaceutical samples is patient safety.

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Sales Pharmaceutical Sales Pharma Transportation 52

Contrarian Sales Techniques

NOVEMBER 18, 2024

It’s all about convenience, safety, and accessibility, especially for those who may not have easy access to physical pharmacies. As someone in the pharmaceutical industry, I’ve seen how this shift to online platforms is reshaping how people access healthcare. This shift is also reshaping how we think about trust in healthcare.

Medicine 40

Medicine Pharma sales reps Safety Healthcare 40

Contrarian Sales Techniques

NOVEMBER 5, 2024

Working in the pharma industry, I know it’s natural for us – and patients – to have mixed feelings about generics. Safety is relative, and everyone’s reaction to a drug can vary. Malaysia’s Ministry of Health (MOH) recently made this decision to control rising healthcare costs. What’s in It for Us, the Pharma Community?

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Government Healthcare Healthcare Education 40

Pharma Marketing Network

OCTOBER 3, 2024

Marketers must navigate complex relationships with healthcare providers, patients, and regulatory bodies, ensuring that their strategies align with the ethical standards and legal requirements of the industry. For any health issues, always consult a healthcare professional.

Marketing 52

Marketing Pharmaceutical Healthcare Healthcare 52

Pharmaceutical Representative Training

JANUARY 30, 2025

3 Together, these processes determine the drugs concentration in the bloodstream and tissues over time, directly impacting its effectiveness and safety. A highly effective drug (PD) may pose safety concerns if it accumulates due to slow metabolism or excretion (PK). Pharmacodynamics PD examines what a drug does to the body.

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Pharmacology Side effects Distribution Sales 52

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

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Patients Pharma Education Media 59