Teachntest

JANUARY 5, 2023

Definition: A prescription is a written order for a patient to receive a medication or treatment. It is typically written by a physician or other authorized healthcare provider and given to the patient, who then takes it to a pharmacy to have it filled.

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Prescription Healthcare Provider Physicians Healthcare 84

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Forget the fact that prescription drugs only account for $.10 Aye, that’s the question!

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Healthcare Healthcare Insurance Media 310

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. However, only 32% of patients trust pharma-developed apps.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

World of DTC Marketing

DECEMBER 20, 2021

This means that primary, specialty, and acute care are integrated and that healthcare providers work as a networked team to deliver the best-coordinated care. For example, treatment plans may require the contributions of pharmacists, behavioral health providers, social services, specialists, and more.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

Close-Up CRM

JANUARY 21, 2025

The Role of AI in CRM: Transforming Pharma Sales AI in CRM is revolutionizing the way pharmaceutical companies interact with healthcare professionals (HCPs), patients, and other stakeholders. This not only improves engagement but also positions the pharma company as a valuable partner in the healthcare ecosystem.

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CRM Sales Pharma Competition 52

PharmExec

MARCH 31, 2025

Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.

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World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

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Insurance Doctors Pharma Side effects 200

Pharmaceutical Technology

AUGUST 4, 2022

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. Breaking down the opportunities. There are two main dimensions through which digital health solutions can have a significant impact.

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Healthcare Provider Pharma Consulting Healthcare 143

PM360

APRIL 4, 2025

A Smarter Approach to Pharma Marketing Pharma marketing is evolving rapidly as artificial intelligence (AI) and analytics make it easier to interpret health datasuch as insurance claims, lab results, and patient recordswhile also leveraging engagement data to refine outreach strategies.

Customer Relationship Management 52

Customer Relationship Management Marketing Education Insurance 52

pharmaphorum

SEPTEMBER 24, 2022

By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. including when to take each prescription drug ? The doctor will see you now. This scenario is no longer relegated to the distant future.

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PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients are willing to explore new prescription therapies as well, but most are unaware of their available options.

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Marketing Patients Pharma Doctors 98

Pharma Marketing Network

OCTOBER 6, 2021

Given their often niche content, pharma marketers must target smaller, more exclusive audiences to drive results while developing impactful creative. Instead of trying to find new sources of identity, pharma marketers don’t have to look far to replace audience-based targeting. Premium Placement Quality Allows Creative to Shine.

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Pharma Media Digital Media Marketing 98

pharmaphorum

JANUARY 22, 2023

In recent years, pharma companies have invested heavily in their healthcare provider (HCP) portals, along with other digital solutions, to account for the reduction in face-to-face time between reps and HCPs during and post-pandemic. But it doesn’t have to be this way. What is meant by an HCP portal?

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Pharma Patients Marketing Distribution 98

Contrarian Sales Techniques

NOVEMBER 20, 2024

My Experience on the Ground As someone who’s worked in pharma sales, I’ve seen how much influence reps have in underserved areas. By staying patient and genuinely investing in relationships with healthcare providers, reps can become trusted partners in improving care.

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Prescription Medical Doctors Sales 52

PM360

AUGUST 24, 2023

The inability to “pull through” a prescription, despite healthcare provider (HCP) field team engagement and educational efforts, stubbornly remains a top client concern after 15 years of working in the market access space. For pharma, it can sometimes feel like a situation beyond their control.

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Pharma Marketing Physicians Insurance 98

Pharma Marketing Network

DECEMBER 19, 2024

For marketing executives, understanding the significance of leading pharma brands is essential. Picture the industry as a vast chessboard, with pharma brands making calculated moves to stay competitive while adapting to constant change. This article explores the leaders in the sector and the trends shaping their future.

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Leads Pharma Education Marketing 52

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . The Resurgence of QR Codes in Health & Pharma.

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Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike.

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Competition Marketing Pharma Media 52

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. What Pharma Marketers Gain.

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PM360

JUNE 29, 2022

While this sort of innovation might not be a surprise in the automotive category, its breadth of functional benefits for patients and healthcare providers (HCPs) might be. Health systems are signing off on network-wide solutions that use AI companions to record conversations, compile EHR notes, and even order tests and prescriptions.

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Marketing Patients Healthcare Provider Prescription 96

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

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Pharma Marketing Network

MAY 3, 2023

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs.

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Pharmaceutical Healthcare Provider Prescription Healthcare 52

Pharmaceutical Technology

APRIL 24, 2023

For pharma and medical devices, AR, VR, and AI are rapidly accelerating drug discovery, manufacturing, and supply chain efficiencies. Patients living in remote regions could be seen by healthcare professionals without having to travel great distances, and access to care for disabled or elderly people could improve significantly.

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Healthcare Healthcare Doctors Patients 95

PM360

DECEMBER 20, 2024

Swoop Launched in September 2024, the Swoop HCP Pro Suite is revolutionizing how pharmaceutical marketers engage with healthcare providers (HCPs). By tailoring messaging frequency and content to align with patient care journeys, marketers eliminate waste, improve engagement, and drive higher prescription lift.

Prescription 52

Prescription Healthcare Provider Insurance Marketing 52

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. Prescription refills can now be placed with a simple click on a patient portal. Prescription refills can now be placed with a simple click on a patient portal.

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Retail Marketing Healthcare Healthcare 97

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 1435 (“Affordable Prescriptions for Patients Act of 2021”), [link] gov/bill/117th-congress/senate-bill/1435/text; H.R. Measuring and rating biosimilar access. Actavis, 570 U.S.

Food and Drug Administration 52

Food and Drug Administration Pharma Manufacturing Prescription 52

pharmaphorum

JANUARY 24, 2023

In 2023, pharmaceutical companies must unlearn the old lessons of commercial engagement, where frequency and face-to-face were key, and focus on the quality of meaningful interaction, where a healthcare professional’s attention is fully engaged and the experience is meaningful to their work.

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Medicine Healthcare Healthcare Manufacturing 98

PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it? These strategies also reduce the burden on the HCP to look for patient support information.

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Medical Patients Prescription Doctors 52

Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? It's the secret sauce to thriving in the pharma industry. Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers.

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Pharmaceutical Sales Training Sales Pharmaceutical 52

PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. Then during the visit, healthcare providers can utilize tools such as a 3D human anatomy app to help patients visualize their treatments and conditions.

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Education Doctors Patients Physicians 98

PM360

OCTOBER 22, 2024

Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs). When patients feel a pharma brand is responsive to their needs and committed to improving their treatment experience, it reinforces that brand’s reputation as a partner in their healthcare journey.³

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Patients Healthcare Provider Pharma Prescription 59

Pharmaceutical Technology

FEBRUARY 1, 2023

Jaser predicts that, upon its approval in other parts of the world, healthcare providers may replace Synagis with Beyfortus as the standard passive immunisation for RSV due to its better efficacy results and single-dose administration. In a Phase III trial, GSK’s vaccine demonstrated a 94.1%

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Pharma Pharmaceutical Patients Healthcare Provider 64

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. When providers browse travel websites, they are likely thinking about—you guessed it—travel. How are they different?

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Media Prescription Healthcare Provider Patients 52

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. They’re not in the business of providing objective, non-biased data.

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Healthcare Healthcare Doctors Pharma 59

Clarivate

FEBRUARY 28, 2023

Our analysis included prescription trends for antibiotics, steroids, vitamins and ophthalmic-intraocular pressure reducing agents (prostaglandin analogs and alpha-adrenergic agonists) from 2018 to 2021. Learn more about the Clarivate real world data offering here.

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Patients Prescription Pharmacology Healthcare 98

pharmaphorum

JANUARY 29, 2023

In pharma, for instance, the global top 20 companies accounted for only about 35% market share in 1981, yet this figure had jumped to 65% by 2022. Thirdly, digitalisation is aiding efficiency and patient centricity, with healthcare set to become a hybrid of physical and digital in years to come.

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