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What is a pharmaceutical salesrepresentative? Pharmaceutical salesrepresentatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcareproviders (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.
Sales Execution and Strategy: Successful pharma reps are skilled in creating and executing sales plans. Forecasting sales, data analytics being used, and maintaining the company’s salesterritories allow for improving performance and creating opportunities. Department of Justice, 2020).
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