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What is a pharmaceutical salesrepresentative? Pharmaceutical salesrepresentatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcareproviders (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.
It’s the same story outside of health systems as well: Mega-payers control vast healthcare empires encompassing both care delivery and data science. Despite these organizations’ size, pharmasalesrepresentatives remain severely constrained in their ability to reach the physicians who prescribe our products.
The Department of Justice (DOJ) accused this company of providing lavish meals, entertainment, and speaker fees to healthcareproviders (HCPs) to induce them to prescribe their drugs. Pharmasalesrepresentatives must have this information in order to properly handle compliance-related issues.
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