Remove Healthcare Provider Remove Pharma sales representative Remove Pharma sales representatives
article thumbnail

How to Become a Pharmaceutical Sales Representative

Pharmaceutical Representative Training

What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.

article thumbnail

The Imperative for KAM in Pharma

PM360

It’s the same story outside of health systems as well: Mega-payers control vast healthcare empires encompassing both care delivery and data science. Despite these organizations’ size, pharma sales representatives remain severely constrained in their ability to reach the physicians who prescribe our products.

article thumbnail

The Role of Certified Pharmaceutical Representatives in the Shifting Sales Landscape

Pharmaceutical Representative Training

The Department of Justice (DOJ) accused this company of providing lavish meals, entertainment, and speaker fees to healthcare providers (HCPs) to induce them to prescribe their drugs. Pharma sales representatives must have this information in order to properly handle compliance-related issues.

Sales 52