Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What’s a day in the life like for a pharma rep?

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Pharmaceutical Representative Training

FEBRUARY 4, 2021

As the healthcare industry evolves with novel and innovative therapies, it brings the need for highly specialized conversations with healthcare providers (HCPs) and key opinion leaders (KOLs). How are sales reps and Medical Science Liaisons (MSLs) the same?

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Impetus Digital

NOVEMBER 23, 2023

In these online programs, a handful of carefully selected KOLs attending the congress are asked to summarize abstracts that will be of special interest to other healthcare providers from their country/region or specialty. In short, it is all about catering to different preferences at the same time.

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Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

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Close-Up CRM

MARCH 25, 2024

The pharmaceutical industry is going through a transformative period when it comes to engaging with healthcare providers (HCPs). While digital channels are gaining traction, there’s an interesting paradox HCPs still place immense value on face-to-face interactions with pharma reps.

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. THE CHALLENGE.

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Rep-Lite

FEBRUARY 23, 2024

In this deep dive, we will explore how much do pharmaceutical sales reps make, the factors that influence pharmaceutical sales rep salaries and provide insights into what you can expect in terms of compensation in this field.

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PM360

OCTOBER 22, 2024

4 These statistics tell a story of trust, concern, and changing dynamics in healthcare communication. As a former pharma rep and district manager, I would value any tool that echoed my brand’s message to HCPs. Reps spend most of their time identifying patient type and efficacy.

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Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? It's the secret sauce to thriving in the pharma industry. Sales reps would carry around bulky product catalogs, ready to pitch at a moment's notice. That’s right.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Why Pursue a Career in Pharmaceutical Sales?

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PM360

NOVEMBER 21, 2022

One way to achieve this is putting the focus back on market research, such as customer satisfaction surveys and market surveys, to understand the evolving needs and barriers for consumers and healthcare providers. This capability allows HCPs to message pharma reps, delivered via text, with questions as the HCP treats the patient.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

In Malaysia, these skills are critical because healthcare providers – whether they’re doctors, pharmacists, or purchasing officers – value trust and long-term relationships over flashy presentations. Soft skills help reps navigate challenging conversations, address concerns, and foster partnerships.

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