Contrarian Sales Techniques

NOVEMBER 19, 2024

It’s a reality for many of us in pharma sales in Malaysia. Why This Hits Close to Home for Pharma Reps As someone in pharma sales, this problem feels personal. Counterfeit drugs don’t just hurt patients – they erode the trust we work so hard to build with healthcare providers and the public.

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Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

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MedCity News

OCTOBER 23, 2024

For patients who may be unable to afford the high cost of GLP-1 obesity drugs or are worried about the side effects, it’s important for healthcare providers to offer education on herbal alternatives and consider these as part of the broader treatment conversation. appeared first on MedCity News.

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Pharma Marketing Network

JANUARY 11, 2025

From promoting blockbuster drugs like Humira to leveraging new technologies, pharma marketing executives need actionable strategies to succeed in a rapidly evolving landscape. Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages.

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Pharma Marketing Network

JANUARY 11, 2025

Crafting an Effective SEO Strategy for Pharma Marketing Creating a successful SEO campaign begins with a strong foundation. Keyword Rankings: Use tools like Ahrefs to track your position for targeted keywords like pharma SEO campaigns. With a thoughtful approach to SEO, your brand can become a trusted resource in the healthcare space.

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Fierce Pharma

APRIL 9, 2024

Medication adherence is a large and growing challenge for pharma companies, healthcare providers and the patients they serve. In the U.S. Research shows that 20% of patients have failed to fill a script in the past, and one-third aren’t confident managing their illness.

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Pharma Marketing Network

NOVEMBER 20, 2024

But how can pharma marketers harness its full potential? For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Why Display Advertising Matters in Pharma In pharma, the stakes are high. What Is Display Advertising?

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Contrarian Sales Techniques

NOVEMBER 21, 2024

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Drug access programs are initiatives, often run by pharmaceutical companies in collaboration with healthcare providers, to make essential medications more accessible to patients.

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. For further reading on AI applications, visit Pharma Marketing.

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Pharma Marketing Network

MARCH 24, 2025

This is especially true when it comes to developing modern pharma marketing strategies. However, the healthcare landscape is no longer static. For pharma marketing executives, this means traditional planning models may no longer suffice. Finally, omnichannel marketing has become table stakes.

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MedCity News

OCTOBER 13, 2022

Now, it has launched a similar platform for healthcare providers. The new platform, called “Provider Mode,” is designed to help providers search for drug cost information while they are conducting appointments with their patients.

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Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. For pharma marketing teams, staying ahead of programmatic advertising trends is not just importantits essential for success. But what exactly is programmatic advertising?

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Fierce Pharma

SEPTEMBER 3, 2024

The company and the European Medicines Agency warned European healthcare providers to continue limiting new patient prescriptions until the shortages let up.

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Pharma Marketing Network

APRIL 3, 2025

This article explores the benefits, barriers, and strategic roadmap for cross-platform PPC reporting tailored to pharma campaigns. It provides actionable insights to help marketing teams unify data, increase ROI, and comply with strict industry regulations. Because in pharma, campaign success isn’t just about clicks.

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Fierce Pharma

MARCH 1, 2024

It’s time to add another vaccine to the shortage list in the United States as the CDC has urged healthcare providers to conserve their supply of tetanus shots. The warning from the national public health agency comes after one of the two providers of tetanus shots in the U.S.,

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Pharma Marketing Network

FEBRUARY 17, 2025

2 Key Factors to Consider When Choosing a Partner 3 Strategies for Evaluating Pharma Marketing Companies 4 Measuring Success and Building Long-Term Partnerships Why Partner with a Pharmaceutical Marketing Company? Regulatory and Compliance Knowledge Pharma marketing has unique rulesdoes the agency understand them?

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PM360

FEBRUARY 17, 2025

Cognitive and negative symptoms may be under-appreciated by healthcare providers and unknown to people with schizophrenia and their caregivers. Look Beyond Stable seeks to dispel misconceptions surrounding schizophrenia while providing informative resources to those who need them.

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PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

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Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. 1] The Challenges Pharma Sales Teams Face Teams encounter certain challenges that reduce the efficacy of conventional approaches.

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eMediWrite

NOVEMBER 22, 2024

Investigate unmet patient needs by gathering insights directly from patients and healthcare providers through surveys and focus groups. Start with competitor analysis to understand the gaps and areas for differentiation. Cross-Functional Collaboration Effective collaboration across departments is essential.

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Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

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Close-Up CRM

JANUARY 21, 2025

The Role of AI in CRM: Transforming Pharma Sales AI in CRM is revolutionizing the way pharmaceutical companies interact with healthcare professionals (HCPs), patients, and other stakeholders. This not only improves engagement but also positions the pharma company as a valuable partner in the healthcare ecosystem.

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Pharma Marketing Network

DECEMBER 5, 2024

These networksspanning healthcare professionals, patients, and digital platformsare the lifeblood of modern pharma marketing. In the pharmaceutical industry, these networks often include healthcare providers, patient groups, digital channels, and key opinion leaders (KOLs). What Are Marketing Networks?

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Impetus Digital

OCTOBER 29, 2024

Pharma-exclusive Webinar: Next-gen Virtual Tools for Education & Learning in the Life Sciences About the webinar Join us for one of three webinar sessions, tailored exclusively for Pharma leaders. Between November 18–20, we will delve into the future of educational tools in the life sciences industry.

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Silver Line CRM

JANUARY 30, 2025

Its designed to make life easier for healthcare providers, patients, and operational teams by providing actionable insights using real-time data from Salesforce Data Cloud. The post Innovating Pharma and Medtech with Salesforce Life Sciences Cloud appeared first on Silverline.

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PM360

JULY 26, 2022

In their “Pharma and the connected patient report,” Deloitte suggests that pharma-created portals can add to the patient experience, provide additional support to physicians, and positively impact population health. However, only 32% of patients trust pharma-developed apps. Explaining Medication Action. Summing Up.

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World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Healthcare providers make more money treating poor health than preventing it.

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World of DTC Marketing

NOVEMBER 9, 2020

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Only 3% said they prefer pharma websites” The key here is the term “influencers.” Imagine a survey like this from a company that specializes in patient influencers.

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PM360

OCTOBER 28, 2022

Two of ZS’ major studies suggest that the trend towards more advanced KAM strategies and capabilities will continue to accelerate for pharma manufacturers. How should leading pharma companies respond? Pharma Responds with Increasingly Complex KAM Strategies. The Importance of Large, Organized Customers. Understanding Trends.

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Pharma Marketing Network

MARCH 17, 2025

With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. This article explores why omnichannel marketing is critical for pharma success and how you can implement it effectively.

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Fierce Pharma

JULY 11, 2023

travelers and healthcare providers looking for another—and potentially safer—dengue vaccine will have to keep waiting. | U.S. travelers and healthcare providers looking for another—and potentially safer—dengue vaccine will have to keep waiting.

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PM360

FEBRUARY 17, 2025

By offering a tool where users can self-select skin tones and view eczema across different skin types, the initiative addresses the gap in healthcare imagery for skin of color, empowering both patients and healthcare providers.

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InCrowd

MARCH 13, 2023

Is the diversity outlook improving among healthcare professionals? Find out in our latest report from the 2023 Pharma Market Research Conference. The post Why Diversity Matters to Patients appeared first on InCrowd.

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Pharma Marketing Network

MARCH 20, 2025

But what is driving this surge in healthcare ad spend? More importantly, how can pharma marketing executives capitalize on these trends to maximize ROI? These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds. For more insights, visit Pharma Marketing Network.

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Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.

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Pharmaceutical Technology

AUGUST 4, 2022

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. Breaking down the opportunities. There are two main dimensions through which digital health solutions can have a significant impact.

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