Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Social media : Facebook and LinkedIn offer tailored targeting for healthcare professionals and patients.

Pharma 52

Pharma Healthcare Provider Media Marketing 52

Eversana Intouch

APRIL 4, 2024

AUSTEDO XR helps treat tardive dyskinesia (TD), a side effect of taking medications for mental illness. To help patients and HCPs recognize TD, our team partnered with Teva on two new TV spots focusing on two different journeys of characters who have TD. It’s estimated that some 85% of TD cases go undiagnosed.

Side effects 104

Side effects Healthcare Provider Healthcare Healthcare 104

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life. Why the disconnect?

Patients 98

Patients Prescription Doctors Education 98

Pharma Marketing Network

JANUARY 11, 2025

Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. How can you ensure your strategy stands out?

Pharmaceutical 52

Pharmaceutical Marketing Pharma Healthcare Provider 52

PM360

MARCH 24, 2023

Cancer-support programs provide vital assistance to patients and their caregivers as they face one of the toughest times of their lives. Yet while patients are interested in these programs, new survey data suggests they aren’t taking advantage of them. We’re committed to serving the entire patient community.”

Patients 98

Patients Education Side effects Media 98

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. With AI-powered chatbots and services, patients can access the information they need more efficiently.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Pharmaceutical Technology

AUGUST 12, 2022

The FDA’s breakthrough device programme is for medical devices or device-led combination products that provide more effective treatment or diagnosis of diseases. The aim of the programme is to expedite the development, assessment and review of medical devices in order to provide timely access to patients and healthcare providers.

Food and Drug Administration 141

Food and Drug Administration Pharmacology Side effects Physicians 141

pharmaphorum

SEPTEMBER 16, 2022

Atopic dermatitis (AD) is a highly prevalent chronic dermatological disease, with symptoms which include itching, dry skin, severe pain, and inflammation – all of which create considerable stress in the daily lives of patients and often negatively affect their day-to-day and long-term well-being. However, side effects do happen.

Management 100

Management Side effects Patients Safety 100

LEVO Health

JUNE 14, 2024

The healthcare industry – along with the rest of the modern world – is witnessing a transformative shift with the integration of artificial intelligence (AI), reshaping the way providers interact with and care for patients.

Healthcare 52

Healthcare Healthcare Patients Healthcare Provider 52

pharmaphorum

JANUARY 6, 2023

In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. Ensuring patient access. Retaining business begins with patient access. Preventing patient drop-off. in 1979 to 2.8%in

Prescription 105

Prescription Manufacturing Patients Side effects 105

PM360

OCTOBER 22, 2024

In the pharmaceutical industry, patient support programs (PSPs) and brand teams often work in silos, despite their shared goal of helping patients achieve a certain health outcome. Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs).

Patients 59

Patients Healthcare Provider Pharma Prescription 59

Referral MD

JULY 10, 2023

These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences. They can also provide appointment reminders, reducing the chance of no-shows.

Patients 59

Patients Healthcare Healthcare Healthcare Provider 59

pharmaphorum

JANUARY 3, 2023

At the same time, the pharmaceutical industry is creating a greater number of oncology treatments that could provide breakthroughs for patients where none previously existed. Ben Hargreaves examines why there is no easy answer to the question of when palliative care is the right option for patients. The rise of immunotherapies.

Patients 105

Patients Healthcare Healthcare Side effects 105

Pharmaceutical Technology

JULY 20, 2022

The nonprofit Physicians for Patient Protection also raised a similar point that pharmacists who may be unfamiliar with a patient’s medical history can pose the risk of significant negative health outcomes if Paxlovid is incorrectly prescribed. This is where pharmacists can make a difference, he notes.

Food and Drug Administration 111

Food and Drug Administration Physicians Medical Prescription 111

Contrarian Sales Techniques

JANUARY 25, 2023

This includes in-depth knowledge of the science behind the products, as well as their indications, contraindications, and potential side effects. This helps me to be able to answer any question or concern a healthcare provider may have about the product. But product knowledge is not the only important aspect of my job.

Product Knowledge 52

Product Knowledge Pharmaceutical Sales Sales Pharmaceutical 52

Pharma Marketing Network

MAY 3, 2023

Pharmaceutical marketing is a critical aspect of the industry, as it helps in spreading awareness about the benefits and potential side effects of different drugs. However, pharmaceutical marketing is also regulated by several agencies to ensure that patients are not exposed to false or misleading information.

Safety 52

Safety Food and Drug Administration Pharmaceutical Marketing 52

Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Protecting patient confidentiality is paramount.

Ethics 52

Ethics Medical sales Competition Sales 52

Pharmaceutical Technology

MAY 25, 2023

Adherence to medications – defined as the extent to which patients take medications as prescribed by their healthcare providers – can be a significant clinical challenge. In developing countries, rates are even lower, with many patients showing difficulty in following treatment recommendations.

Medicine 52

Medicine Side effects Healthcare Provider Medical 52

Salesforce

AUGUST 7, 2024

Customer loyalty in action: Reducing hospital readmissions with proactive care Let’s look at a fictional healthcare provider, Great Health, Inc., which faced a high rate of hospital readmissions following patient discharges. This included details about a patient’s diagnosis, treatment plan, and existing health conditions.

Marketing 105

Marketing Patients Side effects Education 105

Contrarian Sales Techniques

JANUARY 26, 2023

Healthcare providers are busy people, and they don't have time to listen to a sales pitch unless it's relevant to their needs. To be successful, you need to be able to convince them that your product is the best solution for their patients. One of the most critical situations where persuasion is needed is when facing objections.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

Contrarian Sales Techniques

OCTOBER 19, 2023

The healthcare landscape is vast and varied, with each stakeholder bringing their unique viewpoint to the table. Whether you're a hospital administrator crunching numbers, a doctor ensuring the best patient outcomes, or a patient seeking the best care, "value" can look quite different. For them, it's all about patient outcomes.

Doctors 52

Doctors Medical Patients Healthcare 52

Medgadget

MAY 2, 2023

The system uses the patient’s EEG data to calculate a value for the amygdala-derived-EFP biomarker, and meanwhile the patient tries various mental strategies that may help to reduce the value. These treatments at times come with a long list of side effects, leaving many patients in search of an effective long-term solution.

Side effects 86

Side effects Prescription Healthcare Healthcare 86

pharmaphorum

SEPTEMBER 16, 2022

UK-based George Medicines is running a phase 3 trial of GMRx2 – a low-dose formulation of established blood pressure drugs telmisartan, amlodipine, and indapamide – involving 1,500 patients across seven countries.

Side effects 52

Side effects Medicine Healthcare Provider Patients 52

Contrarian Sales Techniques

MAY 16, 2024

My client, Dr. Stevens, was already seated, reviewing some patient files. Doctor, if you don't mind me asking, what are some of the challenges you're currently facing with your patients on chronic pain management?" Many patients either forget to take their medication or stop altogether because of side effects." "I

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Side effects 52

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

Patients 59

Patients Pharma Education Media 59

Contrarian Sales Techniques

FEBRUARY 25, 2023

During my pharmacology class, I learned that there are no safe drugs, only safe patients. This highlights the importance of taking an individualized approach to medicine and considering a patient's unique medical history, current health status, and other relevant factors when prescribing medication.

Side effects 52

Side effects Medical sales reps Insurance Medical sales 52

Impetus Digital

AUGUST 2, 2024

From the drug discovery phase to patient care, AI has the potential to enhance almost every stage of the product life cycle. In theory, this will allow for highly tailored, personalized therapy plans with superior efficacy and minimal side effects. The pharmaceutical industry has numerous use cases for AI.

Pharma 92

Pharma Manufacturing Medicine Marketing 92

European Pharmaceutical Review

JUNE 16, 2023

According to Maximize Market Research , new technologies are expected to boost the clinical trials market between 2022 to 2029, especially as the industry and patients are shifting towards digitalisation approaches and personalised medicines. As the data landscape evolves, what is the most exciting innovation in clinical data management.

Safety 111

Safety Electronics Recruitment Patients 111

Pharma Marketing Network

JANUARY 7, 2025

Table of Contents Sr# Headings 1 Introduction: The Importance of Marketing in Pharma 2 Digital Strategies Redefining Pharma Marketing 3 Building Trust Through Patient-Centric Campaigns 4 Navigating Compliance While Innovating Introduction: The Importance of Marketing in Pharma Marketing in pharma has never been more critical.

Marketing 52

Marketing Pharma Side effects Education 52

Contrarian Sales Techniques

JULY 7, 2023

In essence, pharma sales is about connecting healthcare providers with the medications and treatments they need for their patients. There's a sense of accomplishment in knowing that my work contributes to healthcare and patient wellbeing. Diving into the Heart of Pharma Sales Let me share more.

Sales 52

Sales Pharma Side effects Pharmaceutical Sales 52

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

Physicians 98

Physicians Marketing Medical Prescription 98

Contrarian Sales Techniques

MAY 17, 2024

We were drilled on the science behind our medications, their benefits, potential side effects, and the competitive landscape. We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills.

Training 52

Training Pharmaceutical Ethics Healthcare Provider 52

Contrarian Sales Techniques

DECEMBER 6, 2023

Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them. There's a concern that the push to increase sales might, at times, overshadow the genuine need or suitability of a product for a patient.

Medical 52

Medical Ethics Sales Healthcare Provider 52

PM360

JULY 13, 2023

However, due to conjugation instability and unfavorable safety profiles of currently available ADCs, we can still do more to ensure ADCs are more broadly available and amenable options for the patients who need them. Cellectis is pioneering the concept of off-the-shelf and ready-to-use gene-edited CAR T-cells to treat cancer patients.

Patients 98

Patients Engineering Side effects Leads 98

LEVO Health

JULY 15, 2024

This growth presents a significant opportunity for healthcare organizations and businesses, but it also means the market is becoming increasingly saturated. Businesses looking to enter this market must differentiate their offerings to attract and retain patients. This can be done through blog posts, webinars, and informational videos.

Marketing 52

Marketing Side effects Education Medical 52

Pharma Marketing Network

OCTOBER 29, 2024

Pharma advertising isn’t just about promoting products—it’s about reaching patients, caregivers, and healthcare professionals with valuable, meaningful information. With digital channels, evolving regulations, and changing patient expectations, creating an impactful advertising strategy can feel complex.

Pharma 52

Pharma Ethics Media Healthcare Provider 52

PM360

SEPTEMBER 30, 2024

Engaging with healthcare professionals and patients through educational initiatives and open dialogue helps to demystify complex information and foster a sense of reliability between the two. PM360 asked a few specialists to share their intake on building trust equity with patients in the industry.

Ethics 59

Ethics Pharma Side effects Healthcare 59