MedCity News

APRIL 10, 2023

Greater collaboration among healthcare providers, medical device manufacturers, and lawmakers and regulators will lead to predictability and consistency in cybersecurity management. Together, we can make even greater strides toward patient safety and a more secure and sustainable healthcare system.

Manufacturing 91

Manufacturing Medical Healthcare Provider Safety 91

Referral MD

OCTOBER 24, 2023

Besides protected patient data , healthcare records can also contain the critical financial information of thousands of people and data concerning medical innovation. Can cybersecurity help with protecting patient data? The cost of failure goes beyond threats to patient well-being and damage to organizational reputation.

Healthcare 52

Healthcare Healthcare Patients Electronics 52

Referral MD

OCTOBER 12, 2023

Photo by Luis Melendez on Unsplash Improving patient engagement has recently become a top priority in the healthcare sector. This shift has been driven by the realization that involving patients in their care can lead to better health outcomes and increased satisfaction.

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Patients Healthcare Provider Healthcare Healthcare 52

Pharmacy Times

MAY 7, 2024

Lauren Angelo, PharmD, MBA addresses major factors contributing to vaccine hesitancy, including lack of healthcare provider recommendation and the vaccine's novelty, and provides guidance on counseling patients who are interested in the vaccine but uncertain about its safety and efficacy.

Patients 26

Patients Healthcare Provider Safety Healthcare 26

Impetus Digital

JANUARY 30, 2023

Medications and supplies must be handled with the utmost care, often needing to comply with strict temperature regulations and changing demands from patients and providers that vary depending on the country. But without patients, there would be no need for pharmaceuticals at all.

Pharmaceutical 68

Pharmaceutical Patients Safety Medical 68

Salesforce

OCTOBER 4, 2024

The healthcare sector is undergoing rapid evolution , driven by shifting patient expectations and cutting-edge technologies. Meeting patient expectations with cloud computing in healthcare With today’s patients more tech-savvy than ever, they’re expecting seamless, personalized care with instant access to their health records.

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Patients Healthcare Healthcare Healthcare Provider 52

eMediWrite

NOVEMBER 22, 2024

Equally important is understanding your target audience—patients, healthcare professionals, regulators, and payers. Investigate unmet patient needs by gathering insights directly from patients and healthcare providers through surveys and focus groups.

Leads 52

Leads Pharma Marketing Healthcare Provider 52

Contrarian Sales Techniques

JANUARY 25, 2023

This helps me to be able to answer any question or concern a healthcare provider may have about the product. It is also crucial that I provide accurate and unbiased information to healthcare providers. I am bound by regulations and guidelines that prohibit me from providing false or misleading information.

Product Knowledge 52

Product Knowledge Pharmaceutical Sales Sales Pharmaceutical 52

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Patient verification. Patient marketing.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

Clarify Health

JANUARY 29, 2024

Care transitions are often critical periods where patients may be vulnerable to complications or relapses. Ensuring effective management of care transitions is not just a matter of patient convenience; it is pivotal to enhancing patient outcomes, improving population health, and reducing unnecessary medical spend.

Management 52

Management Healthcare Provider Safety Healthcare 52

PM360

SEPTEMBER 28, 2022

Market access stands at the cusp of a golden opportunity to help increase healthcare efficiency, improve outcomes, and transform the patient experience—but only if we’re brave enough to recalibrate our approach. The benefits could be transformative—helping patients navigate the system and accelerating pathways to maximize outcomes.

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Patients Marketing Healthcare Healthcare 105

Healthcare Success

SEPTEMBER 20, 2022

Help Providers Win New Patients from Large Local Businesses with These Tactics. Large or dominant employers in your local communities are excellent targets of opportunity for new patients and cases. Most healthcare providers have local businesses that are (or could be) a source of new business. Offer expertise.

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Patients Specialization Healthcare Healthcare 104

Pharma Marketing Network

OCTOBER 17, 2024

Understanding the Role of Branding in Healthcare Branding in healthcare goes beyond mere aesthetics or catchy slogans; it embodies the trust, credibility, and values that a company stands for. Key Strategies for Pharma Marketing in 2025 As pharmaceutical companies look to 2025, embracing a patient-centric approach will be pivotal.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

PM360

JUNE 24, 2024

This fuels an enormous need for effective patient communication and education as new therapies move through the biopharma pipeline. Marketing to rare disease patient populations is equal parts opportunity and responsibility. audiences (direct-to-patient advertising rules are fundamentally different overseas).

Marketing 52

Marketing Patients Food and Drug Administration Digital Media 52

Dinamic OR

SEPTEMBER 6, 2024

By providing a standardized method for organizing surgical tools, our surface mapping technology minimizes the learning curve and allows for a smoother transition of responsibilities. It also ensures that critical instruments are always within reach, reducing the potential for errors and enhancing patient safety.

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Management Safety Healthcare Healthcare 95

Impetus Digital

JULY 5, 2023

Cloud technology in healthcare has become critical in improving patient care and revolutionizing healthcare systems. Patients are more willing than ever to seek out greater healthcare services if their expectations are not met. Thus, the healthcare industry is taking a more proactive approach.

Healthcare 52

Healthcare Healthcare Patients Healthcare Provider 52

LEVO Health

FEBRUARY 1, 2024

Traditionally, healthcare marketing relied on broad, generalized strategies that often missed the mark in addressing the unique needs of diverse patient populations and high-level healthcare professionals (HCPs). While the one-size-fits-all approach had a broad reach, it lacked the precision necessary for impactful engagement.

Healthcare 52

Healthcare Healthcare Patients Marketing 52

LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. More than 40% of healthcare consumers use social media for their healthcare information needs.

Media 52

Media Healthcare Healthcare Marketing 52

Contrarian Sales Techniques

MAY 17, 2024

We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills. Working for an ethical pharmaceutical company, we were trained to prioritize safety, efficacy, and quality above all else.

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Training Pharmaceutical Ethics Healthcare Provider 52

Referral MD

FEBRUARY 15, 2024

. “The sharing and administrative functions of coordinating healthcare lag decades behind. 75% of patient information in the US is still exchanged via fax, costing US healthcare billions of dollars yearly…and more importantly, compromising patient safety and provider job satisfaction.”

Healthcare 52

Healthcare Healthcare Healthcare Provider Electronics 52

European Pharmaceutical Review

JUNE 16, 2023

According to Maximize Market Research , new technologies are expected to boost the clinical trials market between 2022 to 2029, especially as the industry and patients are shifting towards digitalisation approaches and personalised medicines.

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Safety Electronics Recruitment Patients 111

Contrarian Sales Techniques

JANUARY 25, 2023

Regulatory requirements such as HIPAA and FDA regulations are put in place to protect patient's safety and ensure that all sales and marketing efforts are compliant. It's not just about selling a product, it's about ensuring that all sales and marketing efforts are compliant and patient's safety is kept as a top priority.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Safety 52

Pharmaceutical Technology

MAY 11, 2023

The European Commission (EC) has granted approval for AstraZeneca ’s Ultomiris (ravulizumab) to treat neuromyelitis optica spectrum disorder (NMOSD) in adult patients. The therapy’s safety and tolerability were found to be consistent with that observed in previous clinical trials and real-world use.

Safety 52

Safety Healthcare Provider Medicine Patients 52

Contrarian Sales Techniques

NOVEMBER 5, 2024

Working in the pharma industry, I know it’s natural for us – and patients – to have mixed feelings about generics. Safety is relative, and everyone’s reaction to a drug can vary. Malaysia’s Ministry of Health (MOH) recently made this decision to control rising healthcare costs. What About the Patients? Skepticism?

Government 40

Government Healthcare Healthcare Education 40

Clarify Health

MAY 3, 2024

As value-based care models become the prevailing standard among leading-edge healthcare providers, payers must meet the moment with data-driven decision-making. Metrics like treatment outcomes, patient follow-up rates, and cost-effectiveness signal high-performing providers who provide high-quality, cost-effective healthcare.

Networking 52

Networking Healthcare Healthcare Healthcare Provider 52

Pharmaceutical Technology

JANUARY 16, 2023

AstraZeneca has announced that its Tezspire (tezepelumab) received approv al from the European Medicine Agency’s (EMA) Committee for Medicinal Products for Human Use (CHMP) in the EU for self-administration in severe asthma patients aged 12 years and above.

Food and Drug Administration 59

Food and Drug Administration Healthcare Provider Medicine Physicians 59

LEVO Health

JULY 24, 2024

Highlight Outcomes Focusing on patient outcomes and how your product improves care quality or efficiency is essential. By consistently sharing clinical data and success stories, you position your startup as a reliable and innovative leader in the healthcare field. Their endorsement can sway both healthcare providers and patients.

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Marketing Healthcare Healthcare Healthcare Provider 52

Pharma Marketing Network

OCTOBER 3, 2024

Pharmaceutical marketing is not just about reaching healthcare professionals and patients; it involves a complex interplay of understanding market dynamics, regulatory compliance, and leveraging digital platforms. In the competitive landscape of the pharmaceutical industry, effective marketing strategies are crucial for brand success.

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Marketing Pharmaceutical Healthcare Healthcare 52

Pharmaceutical Technology

JULY 25, 2022

Digitalization is now in full swing as medical care integrates with ICT to take the patient experience to the next level. According to Tom Lenaerts, Head of Global Process Engineering at Datwyler, this transformation will reshape the entire healthcare ecosystem.

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Pharmaceutical Engineering Healthcare Provider Healthcare 114

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

Patients 59

Patients Pharma Education Media 59

Referral MD

MAY 19, 2023

Healthcare organizations are considering blockchain to secure data due to the value of healthcare data and other international laws governing cloud data storage. Blockchain may help organizations securely share healthcare data while protecting patient privacy. Blockchain would revolutionize healthcare here.

Healthcare 84

Healthcare Healthcare Medical Distribution 84

Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. VR can be used to create immersive experiences that allow patients to visualize different medical conditions and treatments.

Marketing 96

Marketing Pharma Media Healthcare Provider 96

Impetus Digital

AUGUST 2, 2024

From the drug discovery phase to patient care, AI has the potential to enhance almost every stage of the product life cycle. Among others, ML algorithms can predict trial outcomes, write protocols, optimize eligibility criteria, identify and recruit the most suitable candidates for trials, monitor patient health remotely, and analyze data.

Pharma 95

Pharma Manufacturing Medicine Marketing 95

Contrarian Sales Techniques

FEBRUARY 25, 2023

During my pharmacology class, I learned that there are no safe drugs, only safe patients. This highlights the importance of taking an individualized approach to medicine and considering a patient's unique medical history, current health status, and other relevant factors when prescribing medication.

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Side effects Medical sales reps Insurance Pharmacology 52

Contrarian Sales Techniques

NOVEMBER 22, 2024

Established under the Ministry of Health, the MDA regulates the safety and efficacy of medical devices in the country, making it an essential checkpoint for sales reps. Reps must work closely with regulatory teams to ensure the device complies with MDA standards, including technical specifications, safety certifications, and proper labeling.

Sales 52

Sales Medical Training Engineering 52

Rep-Lite

MAY 10, 2024

From groundbreaking advancements in technology to a growing emphasis on patient-centricity, the industry is constantly evolving. The rise of telehealth is altering the way healthcare is delivered, and medical sales are following suit. The world of medical sales is bursting with change.

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Medical sales Sales Medical Medical sales reps 52

Pharmaceutical Technology

FEBRUARY 3, 2023

The US Food and Drug Administration (FDA) has granted approval to Amgen and AstraZeneca ’s Tezspire (tezepelumab-ekko) for self-administration using a single-use, pre-filled pen for severe asthma patients aged 12 years and above. Asthma control improvement and safety profile were consistent with previous clinical trials.

Food and Drug Administration 59

Food and Drug Administration FDA Healthcare Provider Medicine 59