Teachntest

JANUARY 5, 2023

Definition: A prescription is a written order for a patient to receive a medication or treatment. It is typically written by a physician or other authorized healthcare provider and given to the patient, who then takes it to a pharmacy to have it filled.

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PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. These low adoption rates highlight the need for more migraine-drug awareness and suggest that pharma marketers should explore new strategies to boost patient uptake.

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MedCity News

JUNE 12, 2023

The goal was simple: provide access and focused support to patients remotely while simultaneously relieving overtaxed healthcare facilities. Combined, DTx and DCTs improve patient recruitment, retention, and access, allowing researchers to pull from underserved communities, including rural populations.

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PM360

APRIL 4, 2025

Maximizing the Impact of Patient Support Programs through Strategic Branding A pharmaceutical company is powered by their portfolio of product brands, but can reach new heights by servicing patients, engaging prescribers, and driving better health outcomes. Today, nearly all product brands offer some degree of customer service.

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World of DTC Marketing

DECEMBER 20, 2021

Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. Value-based models encourage a team-oriented approach to patient care. As a nation, we can’t allow healthcare dollars to continue to grow so quickly.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life. Why the disconnect?

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PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

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Impetus Digital

APRIL 26, 2024

In reality, AI has the ability to make the virtual, non-practical tasks of medical workers easier, while also streamlining online healthcare processes for the average patient. Providers As a healthcare provider, you have a duty of care to your patients.

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PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge.

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pharmaphorum

JANUARY 6, 2023

In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. The account carried an official blue check mark, but in fact it did not belong to the prescription drugmaker. Ensuring patient access. Retaining business begins with patient access.

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Pharma Marketing Network

APRIL 16, 2025

In pharma, this includes gathering information from a variety of sourcesclinical, behavioral, demographic, and digitalto improve how brands connect with healthcare professionals (HCPs) and patients. Verified NPI (National Provider Identifier) targeting ensures messages reach the intended physician or clinician.

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Pharma Marketing Network

MARCH 12, 2025

In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. Understanding how patients and healthcare professionals search for medical information is key. Januvia prescription cost) and non-branded (e.g.,

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Pharma Marketing Network

FEBRUARY 17, 2025

In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever. A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients.

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Scott’s Directories

JULY 17, 2024

One of the most powerful tools at your disposal is prescription data. This article will explore how to maximize prescription data for effective pharmaceutical marketing. Understanding Prescription Data Prescription data refers to information about the medications prescribed by healthcare providers.

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Pharmaceutical Technology

AUGUST 4, 2022

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. The second is at a patient level, once an individual has started treatment. Breaking down the opportunities.

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Pharma Marketing Network

MARCH 13, 2025

If regulations change, pharmaceutical brands must rethink their advertising strategies to maintain visibility and patient engagement. direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. But what does this shift mean for the industry? In the U.S.,

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PM360

APRIL 4, 2025

A Smarter Approach to Pharma Marketing Pharma marketing is evolving rapidly as artificial intelligence (AI) and analytics make it easier to interpret health datasuch as insurance claims, lab results, and patient recordswhile also leveraging engagement data to refine outreach strategies.

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PharmExec

MARCH 31, 2025

Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces.

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pharmaphorum

DECEMBER 18, 2022

Science has taken a vertical growth trajectory, yet such innovations are, at best, slow to reach the patients in need. We believe that innovation in patient access models is the necessary catalyst to aid patients in starting on and staying on the therapies they need to improve their lives.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. Why Programmatic Advertising Matters for Pharma Precision Targeting: Reach specific HCP segments or patient audiences based on their online behaviors.

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PM360

AUGUST 9, 2022

Addressing the issue of medication adherence begins before a patient even fills their first prescription. According to a recent IQVIA analysis, only one in four patients who were new to a brand in 2021 successfully initiated therapy. “To

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pharmaphorum

NOVEMBER 22, 2022

Patients with fibromyalgia – a common condition causing chronic pain, fatigue, poor sleep, and cognitive dysfunction – could get relief from a digital therapeutic (DTx) based on cognitive behavioural therapy, according to a clinical trial. It is available on prescription from healthcare providers.

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Contrarian Sales Techniques

NOVEMBER 20, 2024

In underserved regions of Malaysia, where healthcare resources are limited, medical reps play a pivotal role. It’s not just about selling products – it’s about shaping how doctors prescribe, ensuring patients have access to affordable, effective treatments. Reps bring that information directly to them, enabling better patient outcomes.

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pharmaphorum

SEPTEMBER 24, 2022

By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. For manufacturers of the drugs being prescribed and tracked, patients will only interact with their products and any related apps as needed ?

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Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. What is prior authorization?

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pharmaphorum

JANUARY 22, 2023

In recent years, pharma companies have invested heavily in their healthcare provider (HCP) portals, along with other digital solutions, to account for the reduction in face-to-face time between reps and HCPs during and post-pandemic. How can this impact patient care? But it doesn’t have to be this way.

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PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it?

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Medical Patients Prescription Doctors 52

pharmaphorum

JULY 21, 2022

YourCoach maintains a large network of non-clinical health and wellness coaches, targeting a variety of diseases and conditions, and provides the technological infrastructure to connect them to patients. The coaches serve to augment the care they receive from a clinical healthcare provider.

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PM360

SEPTEMBER 30, 2024

In this issue, we take a closer look at the patient experience and how it is constantly evolving in the pharma industry. From conducting an easier process of scheduling doctors appointments to how patient feedback plays an important role in enhancing the experience, here is what our specialists had to say. It’s the wrong start-point.

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pharmaphorum

JULY 7, 2022

Brisbane, Australia-based ResApp has claimed a 510(k) clearance for SleepCheckRx as a prescription-only digital therapy in the software-as-a-medical device (SaMD) category, clearing the path for a commercial launch in the US. It is already approved in Australia and Europe. That is in the same ballpark as polysomnography testing.

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PM360

OCTOBER 22, 2024

In the pharmaceutical industry, patient support programs (PSPs) and brand teams often work in silos, despite their shared goal of helping patients achieve a certain health outcome. Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs).

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Referral MD

JULY 10, 2023

These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences. They can also provide appointment reminders, reducing the chance of no-shows.

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LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. A Deeper Look Into the Digital Healthcare Journey.

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Pharmaceutical Technology

JULY 20, 2022

The nonprofit Physicians for Patient Protection also raised a similar point that pharmacists who may be unfamiliar with a patient’s medical history can pose the risk of significant negative health outcomes if Paxlovid is incorrectly prescribed. Still, pharmacists having prescription authority is not without precedence, Ganio says.

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Pharmaceutical Technology

APRIL 24, 2023

The Covid-19 pandemic pushed the healthcare industry toward rapid digitalisation, with the rise of telehealth, telepresence systems, remote diagnostics, predictive AI, and wearable technology now changing the way healthcare is delivered and improving patient outcomes.

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PM360

APRIL 7, 2023

At its heart, the point of care has always revolved around the when and where patients are making decisions about their health. Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. Put yourself in the shoes of your patients.

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Clarify Health

SEPTEMBER 13, 2024

For healthcare providers, patient retention is crucial for both growth and profitability. High patient attrition can result in substantial financial losses and increased operational costs, as providers must continually invest in acquiring new patients rather than focusing on existing ones.

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