Healthcare Provider Patients Pharma sales reps 
Contrarian Sales Techniques
FEBRUARY 21, 2023
While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies. This can have a significant impact on patient outcomes and overall public health.
Contrarian Sales Techniques
NOVEMBER 20, 2024
For pharma sales reps, this is a chance to introduce your product as an alternative, often with little resistance from healthcare providers. It was a headache for healthcare providers, but for me, it was an opportunity. What Are Market Breaks?
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Contrarian Sales Techniques
NOVEMBER 20, 2024
Why Established Brands Dominate in Rural Clinics In rural Malaysia, healthcare providers often face limited resources and tighter budgets. The reasoning is simple: patients trust the name they’ve seen for years, and healthcare providers want to avoid complaints or doubts about efficacy.
Contrarian Sales Techniques
NOVEMBER 19, 2024
Rural areas in Malaysia offer a unique challenge for pharma sales reps. Why Relationships Are Key in Rural Areas In rural Malaysia, the healthcare ecosystem is often smaller and more close-knit. Why Relationships Are Key in Rural Areas In rural Malaysia, the healthcare ecosystem is often smaller and more close-knit.
Contrarian Sales Techniques
NOVEMBER 19, 2024
When a drug’s patent expires, it doesn’t just lower costs for patients – it also shakes up the pharmaceutical market. On one hand, it opens the door for generic manufacturers to step in, offering more affordable options to patients. For pharma sales reps, this shift changes the conversation.
PM360
JULY 21, 2022
Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. Fierce Healthcare.
PM360
OCTOBER 28, 2022
Despite the pandemic, $22 billion in healthcare mergers and acquisitions closed in the first three quarters of 2021. This leads to fewer health systems treating a larger percentage of total patients each year. In addition, the top three pharmacy benefit managers process more than three-quarters of all relevant drug claims.
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