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For many patients in Malaysia, accessing essential medications can be a financial burden. For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Slowly but surely, they began to see the value.
Counterfeit medicines aren’t just a risk to patients’ health – they’re a blow to the industry’s reputation and our efforts to promote genuine, high-quality treatments. They often look like the real thing, making it hard for patients to tell the difference. What Are Counterfeit Medicines?
Instead of focusing on one product at a time, this approach helps pharmareps present a range of options that work together. Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets. What is Portfolio Selling?
Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it? Where and how you message HCPs and patients must synchronize with when they are engaged.
Enhancing communication across care teams and improving multi-site operations with features such as video conferencing, a digital whiteboard and RxVantage calendar integration to more efficiently connect healthcareproviders with relevant pharmareps. Learn more at patientpoint.com.
We were the bridge between the pharmaceutical companies and the healthcareproviders, and our credibility depended on our knowledge and communication skills. This focus on ethical practices instilled a sense of pride and accountability in us as reps. It was a lot to take in, but I understood its importance.
For pharma sales reps, this is a chance to introduce your product as an alternative, often with little resistance from healthcareproviders. It was a headache for healthcareproviders, but for me, it was an opportunity. After all, they need something to fill the gap, and you’re ready with a solution.
In these online programs, a handful of carefully selected KOLs attending the congress are asked to summarize abstracts that will be of special interest to other healthcareproviders from their country/region or specialty. In short, it is all about catering to different preferences at the same time.
The pharmaceutical industry is going through a transformative period when it comes to engaging with healthcareproviders (HCPs). While digital channels are gaining traction, there’s an interesting paradox HCPs still place immense value on face-to-face interactions with pharmareps.
As pharmareps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.
Despite these challenges, pharmaceutical sales reps play a crucial role in driving revenue for their companies and promoting life-saving medication to patients. Experience and Expertise Experience in the pharmaceutical sales industry often correlates with a higher rep salary.
Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcareprovider's decision-making process? It's the secret sauce to thriving in the pharma industry. Sales reps would carry around bulky product catalogs, ready to pitch at a moment's notice. That’s right.
Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Focus on addressing common objections and providing compelling responses.
Pharmaceutical representatives (pharmareps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.
Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. It may sound elementary but making POC better starts with prioritizing the channel for all healthcare brands. Encourage Patient-HCP Interactions.
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