Pharma Marketing Network

APRIL 16, 2025

As privacy regulations evolve, customer expectations change, and AI-driven technologies emerge, pharma marketers must adapt or risk becoming irrelevant. In this article, we explore how data-driven marketing empowers pharma brands to be more precise, predictive, and effective in their outreach efforts.

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MedCity News

OCTOBER 13, 2022

Now, it has launched a similar platform for healthcare providers. The new platform, called “Provider Mode,” is designed to help providers search for drug cost information while they are conducting appointments with their patients.

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Contrarian Sales Techniques

NOVEMBER 21, 2024

For many patients in Malaysia, accessing essential medications can be a financial burden. For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Slowly but surely, they began to see the value.

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Pharma Marketing Network

JANUARY 11, 2025

From promoting blockbuster drugs like Humira to leveraging new technologies, pharma marketing executives need actionable strategies to succeed in a rapidly evolving landscape. Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages.

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. Patient-Centric Marketing Patients want to feel heard.

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Pharma Marketing Network

NOVEMBER 20, 2024

But how can pharma marketers harness its full potential? For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Why Display Advertising Matters in Pharma In pharma, the stakes are high. What Is Display Advertising?

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Pharma Marketing Network

JANUARY 11, 2025

Imagine SEO as a roadmap guiding patients and healthcare professionals to the information they need about your products. Crafting an Effective SEO Strategy for Pharma Marketing Creating a successful SEO campaign begins with a strong foundation. Why is SEO important in pharma marketing?

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Pharma Marketing Network

MARCH 12, 2025

In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively.

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InCrowd

MARCH 13, 2023

How does a diverse patient audience feel about representation among their own physicians? Is the diversity outlook improving among healthcare professionals? Find out in our latest report from the 2023 Pharma Market Research Conference. The post Why Diversity Matters to Patients appeared first on InCrowd.

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Fierce Pharma

SEPTEMBER 3, 2024

The company and the European Medicines Agency warned European healthcare providers to continue limiting new patient prescriptions until the shortages let up.

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Pharma Marketing Network

MARCH 24, 2025

With new platforms, tools, privacy regulations, and patient behaviors evolving every week, teams that fail to adapt risk falling behind. This is especially true when it comes to developing modern pharma marketing strategies. However, the healthcare landscape is no longer static.

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Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

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PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

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Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. For pharma marketing teams, staying ahead of programmatic advertising trends is not just importantits essential for success. Optimize ad placements for maximum engagement.

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Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

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Impetus Digital

OCTOBER 29, 2024

Pharma-exclusive Webinar: Next-gen Virtual Tools for Education & Learning in the Life Sciences About the webinar Join us for one of three webinar sessions, tailored exclusively for Pharma leaders. Between November 18–20, we will delve into the future of educational tools in the life sciences industry.

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Pharma Marketing Network

FEBRUARY 17, 2025

In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever. A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients.

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eMediWrite

NOVEMBER 22, 2024

Equally important is understanding your target audience—patients, healthcare professionals, regulators, and payers. Investigate unmet patient needs by gathering insights directly from patients and healthcare providers through surveys and focus groups.

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Pharma Marketing Network

APRIL 3, 2025

This article explores the benefits, barriers, and strategic roadmap for cross-platform PPC reporting tailored to pharma campaigns. It provides actionable insights to help marketing teams unify data, increase ROI, and comply with strict industry regulations. Because in pharma, campaign success isn’t just about clicks.

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Silver Line CRM

JANUARY 30, 2025

Reading time: 3 minutes The pharmaceutical and medtech industries are tackling some of the toughest challenges in healthcare, from improving patient care to navigating complex regulations. Focusing on the patient experience Improving patient care is at the core of Life Sciences Cloud.

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World of DTC Marketing

NOVEMBER 9, 2020

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Imagine a survey like this from a company that specializes in patient influencers. Only 3% said they prefer pharma websites” The key here is the term “influencers.”

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PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. With AI-powered chatbots and services, patients can access the information they need more efficiently. Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

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Contrarian Sales Techniques

NOVEMBER 21, 2024

From explaining how a medication works to addressing patient concerns, reps play a vital role in bridging the gap between healthcare providers and patients. In a country as diverse as Malaysia, where healthcare literacy varies, this role becomes even more critical. What is Evidence-Based Medicine?

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Pharma Marketing Network

MARCH 20, 2025

With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. But what is driving this surge in healthcare ad spend?

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PM360

FEBRUARY 17, 2025

Cognitive and negative symptoms may be under-appreciated by healthcare providers and unknown to people with schizophrenia and their caregivers. Look Beyond Stable seeks to dispel misconceptions surrounding schizophrenia while providing informative resources to those who need them.

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Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. Healthcare professionals are also catching up to the patient group, which has long been engaged on social media.

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PM360

FEBRUARY 17, 2025

DUPIXENT Eczema Skin Gallery The DUPIXENT Eczema Skin Gallery tool aims to improve representation for multicultural patients with uncontrolled moderate-to-severe eczema by providing diverse, real patient images to enhance education and inclusivity in dermatological care.

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PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. These low adoption rates highlight the need for more migraine-drug awareness and suggest that pharma marketers should explore new strategies to boost patient uptake.

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PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. LGBTQ+ Patients Face Barriers to Preventive Care. Physicians Need More Education.

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Pharma Marketing Network

MARCH 17, 2025

With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. This article explores why omnichannel marketing is critical for pharma success and how you can implement it effectively.

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pharmaphorum

JANUARY 22, 2023

In recent years, pharma companies have invested heavily in their healthcare provider (HCP) portals, along with other digital solutions, to account for the reduction in face-to-face time between reps and HCPs during and post-pandemic. How can this impact patient care? But it doesn’t have to be this way.

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PharmExec

JULY 7, 2023

Through the power of large language models and generative AI, pharma and biotech companies are transforming medical information delivery by offering direct, trustworthy, and accurate answers to patients and healthcare providers, significantly reducing time and frustration.

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Pharmaceutical Technology

AUGUST 4, 2022

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. The second is at a patient level, once an individual has started treatment. Breaking down the opportunities.

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Close-Up CRM

JANUARY 21, 2025

The Role of AI in CRM: Transforming Pharma Sales AI in CRM is revolutionizing the way pharmaceutical companies interact with healthcare professionals (HCPs), patients, and other stakeholders. This not only improves engagement but also positions the pharma company as a valuable partner in the healthcare ecosystem.

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PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge.

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PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. And pharma marketers can play a crucial role in helping to deliver the right education to patients.

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