Impetus Digital

JUNE 17, 2024

However, more and more companies are realizing the benefits of VR/AR for teaching healthcare providers (HCPs) about complex biological processes and novel drug classes’ mechanisms of action. They can also be combined with other tools and approaches such as webinar-based educational sessions or DOL-led community boards.

Education 108

Education Medical Training Media 108

Pharma Marketing Network

NOVEMBER 7, 2024

Understanding HCP Needs It’s easy to assume that doctors and healthcare providers want just the latest drug updates. Speaking Engagements : Feature KOLs in webinars or conferences to discuss relevant topics. Interactive Webinars and Virtual Events Virtual events aren’t just a pandemic trend; they’re here to stay.

Marketing 52

Marketing Healthcare Healthcare Pharmaceutical 52

Healthcare Success

MAY 24, 2022

Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

Healthcare 104

Healthcare Healthcare Marketing Physicians 104

Contrarian Sales Techniques

MAY 17, 2024

We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills. It wasn't just about making a sale; it was about contributing to the advancement of healthcare and ensuring that patients received the best possible treatments.

Training 52

Training Pharmaceutical Ethics Healthcare Provider 52

LEVO Health

JULY 24, 2024

Collaborate with Influencers in Healthcare Partnering with respected doctors, researchers, and medical professionals allows you to leverage their authority and trust. Their endorsement can sway both healthcare providers and patients. App Development Developing a companion app can significantly enhance the user experience.

Marketing 52

Marketing Healthcare Healthcare Healthcare Provider 52

Clarivate

DECEMBER 6, 2022

healthcare provision landscape, integrated delivery networks, or IDNs, are differentiating their offerings by adding outpatient treatment centers, pursuing National Cancer Institute designations and investing in value-based care. Christopher Silva, Senior Healthcare Research Analyst. In a fiercely competitive U.S.

Networking 52

Networking Healthcare Healthcare Competition 52

Pharma Marketing Network

DECEMBER 19, 2024

Demographics: Factors like age, gender, and socioeconomic status often determine healthcare decisions. Healthcare Providers: Key Influencers Physicians, nurses, and pharmacists are the gatekeepers of medical advice and treatment recommendations. What is audience targeting in pharma marketing?

Marketing 52

Marketing Pharma Patients Media 52

Impetus Digital

NOVEMBER 23, 2023

In these online programs, a handful of carefully selected KOLs attending the congress are asked to summarize abstracts that will be of special interest to other healthcare providers from their country/region or specialty. Some want to attend live meetings (whether web-based, hybrid, or in person) to be able to network “face-to-face.”

Education 52

Education Healthcare Provider Physicians Pharma 52

Pharma Marketing Network

NOVEMBER 1, 2024

Engaging Healthcare Providers in a Digital Age Reaching healthcare providers (HCPs) has traditionally involved in-person meetings and conferences. However, the shift toward digital means that marketers must find new ways to connect with HCPs, whether through webinars, digital content, or online communities.

Marketing 52

Marketing Pharma Ethics Healthcare Provider 52

Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. Using email, social media, in-person meetings, and webinars to deliver a consistent message across platforms. The good news?

Competition 52

Competition Marketing Pharma Media 52

LEVO Health

MARCH 4, 2024

With a diverse group of professionals within the healthcare industry, reaching and resonating with each HCP requires a tailored approach. It is essential to conduct thorough research and gather insights on healthcare providers to break through the clutter and deliver a relevant message.

Marketing 52

Marketing Competition Media Healthcare 52

LEVO Health

FEBRUARY 1, 2024

Deep Dive into Precision-based Targeting Precision-based targeting involves identifying specific patient groups and their healthcare providers (HCPs) using detailed health data and analytics. These technologies enable marketers to analyze vast amounts of data to identify patterns and insights that were previously inaccessible.

Healthcare 52

Healthcare Healthcare Patients Marketing 52

Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers. That’s right. But it wasn't just about being personable.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

Pharma Marketing Network

OCTOBER 1, 2024

One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients. Pharma companies must provide accurate and easily understandable information about their products, addressing common questions and concerns.

Marketing 52

Marketing Pharma Media Education 52

Pharma Marketing Network

OCTOBER 14, 2024

This shift necessitates a patient-centric approach in marketing strategies, where engagement, education, and communication are prioritized to build stronger relationships with patients and healthcare providers. In an emergency, call 911 or your local emergency services.

Pharma 52

Pharma Marketing Competition Healthcare 52

LEVO Health

JULY 15, 2024

Educational Content Provide patients with comprehensive information about GLP-1 medications, their benefits, potential side effects, and how they work. This can be done through blog posts, webinars, and informational videos. Well-informed patients are more likely to adhere to their treatment plans and engage with your services.

Marketing 52

Marketing Side effects Education Medical 52

Healthcare Success

JULY 1, 2024

How can your healthcare organization inform and empower patients through educational materials? Host interactive webinars or workshops featuring expert speakers and Q&A sessions to foster open communication and break down barriers. In 2020, its television commercial was rejected by ten networks.

Healthcare 73

Healthcare Healthcare Marketing Education 73

Healthcare Success

DECEMBER 10, 2024

Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. What experience does she need to get the help that she needs?

Healthcare 62

Healthcare Healthcare Insurance Engineering 62

Impetus Digital

JANUARY 30, 2023

Joshua Liu , Co-founder & CEO of SeamlessMD , will join Natalie Yeadon , Co-founder & CEO of Impetus Digital , to explore how technology and “Digital Care Journeys” can help hospitals reduce the surgical backlog for high-volume procedures like hip and knee replacements, the evolution of healthcare delivery, and more. Sign up now!

Professional Services 75

Professional Services Healthcare Healthcare Healthcare Provider 75

PM360

JUNE 24, 2024

Highlighting financial assistance programs, providing copay solutions, and collaborating with patient advocacy groups to explore additional resources can all make a significant difference. Analyze this and provide personalized feedback and recommendations to patients and HCPs. However, transparency is essential.

Patients 118

Patients Education Healthcare Healthcare 118

Scott’s Directories

OCTOBER 6, 2023

They are not just healthcare providers but also critical medical decision-makers. A comprehensive list of Canadian pharmacies provides a starting point, but understanding their needs and challenges is critical to successful engagement. Networking Opportunities: Create platforms for pharmacists to network and share insights.

Medical 52

Medical Prospecting Education Networking 52