Contrarian Sales Techniques

FEBRUARY 21, 2023

Pharmaceutical sales representatives play a crucial role in the healthcare industry , even though they cannot provide direct advice on medicines or medical devices. Another way that pharma sales reps can contribute to society is by fostering partnerships between healthcare providers and pharmaceutical companies.

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Contrarian Sales Techniques

NOVEMBER 20, 2024

For pharma sales reps, this is a chance to introduce your product as an alternative, often with little resistance from healthcare providers. It was a headache for healthcare providers, but for me, it was an opportunity. What Are Market Breaks?

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Contrarian Sales Techniques

NOVEMBER 19, 2024

Have you ever noticed how some medicines suddenly become a lot cheaper after being on the market for a few years? For pharma sales reps, this shift changes the conversation. Meanwhile, generic reps focus on price and accessibility, making their pitch to healthcare providers and patients alike.

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Contrarian Sales Techniques

NOVEMBER 18, 2024

Imagine getting your medicines delivered right to your doorstep, without stepping out of the house. But as convenient as it sounds, there are a few things you should know about this game-changing shift in healthcare. Another growing concern is the rise of medicines sold on open marketplaces like Shopee, TikTok, or Facebook.

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PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Physicians Increasingly Too busy to See Pharma Sales Reps, Report Finds.” Finnegan J.

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Pharmaceutical Representative Training

JANUARY 30, 2025

In personalized medicine, genetic information is used to tailor treatment regimens. 6 Relevance in Pharmaceutical Roles A strong understanding of PK and PD is extremely useful for pharma sales reps because this knowledge fosters more informed conversations with HCPs, increasing the likelihood of successful communication about their products.

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