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It’s a reality for many of us in pharma sales in Malaysia. Counterfeit medicines aren’t just a risk to patients’ health – they’re a blow to the industry’s reputation and our efforts to promote genuine, high-quality treatments. What Are Counterfeit Medicines? Counterfeit medicines, on the other hand, are illegal.
Instead of focusing on one product at a time, this approach helps pharmareps present a range of options that work together. Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets. What is Portfolio Selling?
For pharma sales reps, this is a chance to introduce your product as an alternative, often with little resistance from healthcareproviders. It was a headache for healthcareproviders, but for me, it was an opportunity. After all, they need something to fill the gap, and you’re ready with a solution.
As pharmareps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcareproviders willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. THE CHALLENGE.
Definition and Role A pharmaceutical sales representative , colloquially known as a pharmarep, is a professional who markets and promotes prescription drugs to medical providers. Experience and Expertise Experience in the pharmaceutical sales industry often correlates with a higher rep salary.
Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcareprovider's decision-making process? It's the secret sauce to thriving in the pharma industry. Sales reps would carry around bulky product catalogs, ready to pitch at a moment's notice. That’s right.
Pharmaceutical representatives (pharmareps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Sales Execution and Strategy: Successful pharmareps are skilled in creating and executing sales plans. Department of Justice, 2020).
In Malaysia, these skills are critical because healthcareproviders – whether they’re doctors, pharmacists, or purchasing officers – value trust and long-term relationships over flashy presentations. Soft skills help reps navigate challenging conversations, address concerns, and foster partnerships.
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