Impetus Digital

JUNE 17, 2024

The days of cookie-cutter medical education sessions and unengaging, didactic data presentations are–mostly–over. These days, medical education and training programs are all about customization, personalization, and innovation. In this article, we take a look at 10 of the hottest trends in medical education and learning programs.

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World of DTC Marketing

DECEMBER 20, 2021

Research published in the New England Journal of Medicine shows that a value-based healthcare model can help solve the cost and quality problems that plague the U.S. Under a value-based model, medical care is not siloed. health care system. Value-based models encourage a team-oriented approach to patient care.

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Legacy MEDSearch

JANUARY 24, 2023

Able Medical Devices announced the launch of Valkyrie® Looped Sternotomy Sutures. When compared to traditional wire sutures, the Valkyrie Looped Suture doubles the surface area of single wires and provides a more robust sternal closure. Offering high quality sutures at low prices is a win for patients and healthcare providers alike.”

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Key options include: Google Display Network : Vast reach with advanced targeting.

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PM360

DECEMBER 20, 2024

After nearly five years of mounting pressures on the American healthcare system, providers and patients are confronting another challenge that shows no signs of slowing down: skyrocketing medical costs. That said, pharmacy providers can adopt new strategies to prevent medication non-adherence.

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Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. For more insights into pharma marketing shifts, visit Pharma Marketing Network. Lookalike audience targeting based on aggregated healthcare behaviors. In the U.S.,

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Pharma Marketing Network

MARCH 17, 2025

With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. requesting samples, prescribing medications, or signing up for patient programs). Read more featured articles on Pharma Marketing Network.

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Clarify Health

AUGUST 20, 2024

Healthcare organizations can gain a deeper understanding of in-network retention, quantifying the effects of patients leaving the network and identifying where patients are receiving care downstream.

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Clarify Health

AUGUST 20, 2024

Healthcare organizations can gain a deeper understanding of in-network retention, quantifying the effects of patients leaving the network and identifying where patients are receiving care downstream.

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Clarify Health

OCTOBER 10, 2023

When building provider networks, it is crucial to include providers who can assess and address social determinants to ensure that care is equitable, patient-centered, and effective in improving health outcomes and reducing healthcare disparities. Cost Savings: Addressing SDoH can lead to cost savings in the long run.

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Evolve Your Success

APRIL 12, 2022

In this episode, they join Samuel Gbadebo to share how they are helping many healthcare providers give the procedures they want to do and see the patients they want to see. Join this conversation as they dig deep into the disconnect in advertising in the medical sales industry and how they are fixing that gap.

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Pharma Marketing Network

JANUARY 11, 2025

Imagine SEO as a roadmap guiding patients and healthcare professionals to the information they need about your products. Whether its promoting branded medications like Humira or educating on critical conditions such as Crohns disease, effective SEO campaigns can elevate your brands visibility and engagement.

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Medico Reach

OCTOBER 25, 2022

Let’s be honest; most of us are unaware of its meaning or the roles and responsibilities that medical coders perform in the healthcare world. Read on to know more about them and a few of the best medical coding companies in USA. What is Medical Coding? The medical coding market in the U.S. The Coding Network.

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Pharma Marketing Network

MARCH 20, 2025

These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds. Patients and healthcare providers are more reliant on online information than ever before. For more insights, visit Pharma Marketing Network. Why is healthcare ad budgeting increasing in 2025?

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Pharmaceutical Representative Training

MARCH 17, 2025

1] How AI Can Transform Pharmaceutical Sales AI can contribute to sales strategies by overcoming fragmented data silos, effectively involving patients and healthcare professionals, safeguarding market access in cost-conscious settings. With their own statistics and knowledge, these teams frequently work in isolation.

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Pharma Marketing Network

JANUARY 11, 2025

Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. Disclaimer: This content is not medical advice.

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Pharma Marketing Network

MARCH 24, 2025

Key Trends Disrupting Healthcare Marketing To stay ahead, pharma marketers must recognize the industry trends reshaping the field. First, digital acceleration has transformed how healthcare providers and patients access information. This content is not medical advice.

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Clarify Health

MAY 3, 2024

This is part two of our three-part series about how health plan leaders can leverage healthcare claims data to reduce costs , strategically grow their networks , provide best-in-class member services , and enhance outcomes for their members. That’s how healthcare networks can stay prepared without overextending their capacity.

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Evolve Your Success

JANUARY 10, 2024

The magic about medical device sales is that anyone can get into the industry no matter the background; all it takes is having passion, commitment, and work ethic. At just 19 years old, Travis Harvey has created an entirely new life for himself getting into orthopedic medical device sales under Joey Testa. What could happen?

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Clarify Health

JULY 11, 2024

As health plans seek innovative strategies to enhance their service offerings and improve financial performance, the integration of telemedicine into their networks emerges as a pivotal solution. This surge was driven by the closure of many medical offices and efforts to reduce the number of symptomatic patients seen in person.

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eMediWrite

NOVEMBER 22, 2024

Investigate unmet patient needs by gathering insights directly from patients and healthcare providers through surveys and focus groups. Networking with industry influencers and thought leaders can open doors for new collaborations, enhancing the credibility and reach of your product.

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Pharma Marketing Network

JANUARY 9, 2025

Whether you’re managing campaigns for blockbuster drugs like Humira or promoting new therapies in niche markets, success lies in mastering the interconnected web of relationships, technology, and data that define the modern Pharma Marketing Network. But how do you build and nurture this network effectively?

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Contrarian Sales Techniques

JANUARY 30, 2023

Medical sales can be a lucrative job , but it depends on a number of factors , including the specific products or services being sold, the company or industry sector, and the individual's sales performance. Additionally, the medical sales industry is expected to grow in the coming years.

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PM360

JANUARY 24, 2025

Swoop Announces Merge with MyHealthTeam Swoop, an AI-driven healthcare marketing company, has acquired MyHealthTeam, creator of one of the largest patient social networks in the United States. Accreditation is designed to assess the quality of clinical services provided to payers, manufacturers, and healthcare providers.

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Impetus Digital

JUNE 28, 2024

Pharma-exclusive Webinar: Virtual Publication Planning, Co-Development, & Reviews About the webinar Join our exclusive small-group webinars to dive deep into the trends, strategies, and tips on all things Medical Publications. Don’t miss this opportunity to enhance your skills and strategies in virtual medical publications!

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Contrarian Sales Techniques

APRIL 26, 2022

We’ll go through a brief overview of the requirements for medical sales executive (also known as MSE or Medical Executive or ME in short) and its job description. The job of a sales executive in the medical industry can vary from employer to employer, as can the requirements for work experience.

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Pharma Marketing Network

OCTOBER 14, 2024

By leveraging influencer networks, pharmaceutical brands can effectively convey their messages, promote their products, and ultimately improve patient outcomes. This unique dynamic allows pharma companies to reach specific niches, such as patients with rare diseases or healthcare providers specializing in particular fields.

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Pharma Marketing Network

DECEMBER 31, 2024

Are you targeting healthcare providers (HCPs), patients, or payers? Craft a Patient-Centric Approach Todays consumers want more than medication; they want solutions. For example, tracking patient sentiment through surveys can provide insights into how your marketing resonates.

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Infuse Medical

MARCH 22, 2024

Healthcare training is a crucial aspect of maintaining high standards in patient care and ensuring the competence of medical professionals. From medical procedures to patient interaction techniques, ongoing training is essential to maintain competence and stay abreast of advancements in the field.

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Contrarian Sales Techniques

APRIL 26, 2022

Here’s a brief overview of the job description for medical sales executive (also known as MSE or Medical Executive) and its requirements. The job of a sales executive in the medical industry can vary from employer to employer, as can the requirements for work experience. Medical Sales Executive Job Description 1.

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Happy Living Medical Sales

MAY 1, 2023

Reputable medical supply companies are like finding a healthcare provider. Your medical goods need to be durable and may have to be serviced and resupplied. One of the most important questions that needs answering about a medical supply company is how many years they've been in business. Do You Accept My Insurance?

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Rep-Lite

MAY 10, 2024

The world of medical sales is bursting with change. This presents a dynamic environment for whether you are an aspiring and seasoned medical sales rep. By understanding the evolving landscape, both parties can ensure they’re equipped to navigate the exciting future of medical sales.

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Legacy MEDSearch

FEBRUARY 26, 2025

The medical device industry has long been a globalized ecosystem, with raw materials, components, and finished products crisscrossing international supply chains before reaching healthcare providers. currently faces: A shortage of skilled labor in high-precision medical device manufacturing.

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Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. VR can be used to create immersive experiences that allow patients to visualize different medical conditions and treatments.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. Instead of relying on cookies, pharma marketers can: Place ads on pages discussing relevant medical conditions. These ads: Target HCPs listening to medical podcasts.

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Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcare providers. Why Pursue a Career in Medical Sales?

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Rep-Lite

SEPTEMBER 21, 2024

A strong medical sales team is essential for success in the healthcare industry. These teams not only drive product sales but also build lasting relationships with healthcare professionals, helping deliver innovative medical solutions to those who need them most. Let Us Build You A Medical Sales Machine Today!

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