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Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. While medicalscience advances, too many clinics still rely on cumbersome paperwork. For too long, the administrative side of healthcare has lagged behind its clinical advancements. What is Digital Patient Intake?
Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcareproviders (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What is a pharmaceutical sales representative?
Field Medical Affairs is an essential bridge between pharmaceutical clinical development and commercial delivery. Historically, the industry has left MSL-HCP interactions to exist on their own, focusing on objective metrics and key performance indicators (KPIs) to inform Medical Affairs impact.
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