PM360

SEPTEMBER 30, 2024

Toby Katcher SVP, Video Investment, Dept Lead CMI Media Group tkatcher@cmimediagroup.com Building trust equity is crucial, but it’s difficult and full of challenges that might compromise a brand’s credibility and authenticity. The side effect profile video was done in a way that gets you to want to watch it and continue to see what’s next.

Ethics 59

Ethics Pharma Side effects Healthcare 59

Pharma Marketing Network

OCTOBER 1, 2024

One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients. Traditional methods like print advertising, conferences, and sales representatives are complemented by digital platforms, social media, and content marketing.

Marketing 52

Marketing Pharma Media Education 52

Pharma Marketing Network

MAY 3, 2023

Pharmaceutical marketing is a critical aspect of the industry, as it helps in spreading awareness about the benefits and potential side effects of different drugs. In recent years, digital marketing has become an increasingly important tool for pharmaceutical companies to reach patients and healthcare providers.

Safety 52

Safety Food and Drug Administration Pharmaceutical Marketing 52

Impetus Digital

AUGUST 2, 2024

In theory, this will allow for highly tailored, personalized therapy plans with superior efficacy and minimal side effects. Beyond pharmacogenomics, AI’s role in personalized medicine expands to precision dosing and disease prediction/prevention, including AI-powered risk assessment and lifestyle recommendations.

Pharma 92

Pharma Manufacturing Medicine Marketing 92

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

Physicians 98

Physicians Marketing Medical Prescription 98

LEVO Health

JULY 15, 2024

Educational Content Provide patients with comprehensive information about GLP-1 medications, their benefits, potential side effects, and how they work. Expand Service Offerings Providing a holistic approach to weight management and diabetes care can set your GLP-1 program apart.

Marketing 52

Marketing Side effects Education Medical 52

Pharma Marketing Network

OCTOBER 3, 2024

Marketers must navigate complex relationships with healthcare providers, patients, and regulatory bodies, ensuring that their strategies align with the ethical standards and legal requirements of the industry. One effective approach to identifying the target audience is segmentation.

Marketing 52

Marketing Pharmaceutical Healthcare Healthcare 52

Pharma Marketing Network

OCTOBER 23, 2024

Through surveys, data analysis, and focus groups, you can discover how your drugs are perceived and what patients or healthcare providers think about them. Tools like Google Trends , social media listening platforms , and AI-driven data analytics offer instant insights into how consumers feel about your drug.

Competition 52

Competition Marketing Pharma Medical 52

PM360

OCTOBER 22, 2024

danny@courierhealth.com TODD ARMSTRONG Group SVP, Engagement Strategy CMI Media Group Improving medication adherence is a truly complex issue that requires a multifaceted approach. Three effective strategies that have been proven to work are: Developing personalized patient-friendly resources that are easy to understand.

Education 52

Education Side effects Medical Patients 52

PM360

JUNE 11, 2022

The pandemic sparked an increase in social media activity, as patients sought relief via online communities. Social media consumption remains high, making influencer programs more valuable than ever. This behavior won’t change as patients return to their new “normal.” Sabrina Skiles. Areas Where Pharma Could Do More. Don Abramo.

Patients 59

Patients Pharma Education Media 59

Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcare providers.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

European Pharmaceutical Review

JUNE 16, 2023

Using real-world data and social media content, AI can identify eligible participants from diverse populations, considering factors like demographics, health records, and genetic information.

Safety 111

Safety Electronics Recruitment Patients 111

Pharma Marketing Network

JANUARY 7, 2025

Because the way your company communicates its value to patients, healthcare providers, and stakeholders can mean the difference between success and failure. Without effective strategies, even the best products can stall. Patients and healthcare providers alike expect clear, honest communication.

Marketing 52

Marketing Pharma Side effects Education 52

pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Healthcare Provider (HCP) marketing. Congress Coverage.

Media 103

Media Healthcare Healthcare Education 103

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Healthcare Provider (HCP) Marketing. Congress Coverage.

Media 52

Media Healthcare Healthcare Recruitment 52

Pharma Marketing Network

APRIL 11, 2025

This is where SEO plays a critical role in ensuring that educational pages, product information, and support resources are found by both patients and healthcare providers. SEO marketing strategies** enable brands to reach audiences actively searching for information about diseases, treatments, side effects, and support.

Marketing 52

Marketing Pharma Education Side effects 52

Pharma Marketing Network

FEBRUARY 17, 2025

Do healthcare providers trust your treatments? Effective branding shapes these perceptions. Provide HCPs with educational content relevant to their specialties. Commit to Transparency: Clearly communicate side effects, trial results, and efficacy. What do patients feel when they hear your brand name?

Competition 52

Competition Pharmaceutical Marketing Side effects 52